The Two Graphs

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Build Build selectively/ Hold Build/ Hold/ Harvest Build selectively/ Hold Build/ Hold/ Harvest Hold/ Harvest Hold Hold/ Harvest Harvest/ Divest Birds Eye Fig. 1.1 BCG Matrix Relative Market High Low High Fig. 1.2 GE Matrix High Low Stars Ben & Jerry's Dove Lipton Problem Children Cosmetics and fragrances Specialty chemicals Cash Cows High-share, low growth Birds Eye Dogs Low-share, low-growth North American detergents business Marke t Growt

description

BCG Matrix and GE Market-Competitiveness model

Transcript of The Two Graphs

Page 1: The Two Graphs

Build Build selectively/ Hold

Build/ Hold/ Harvest

Build selectively/ Hold

Build/ Hold/ Harvest

Hold/ Harvest

Hold Hold/ Harvest Harvest/ Divest

Birds Eye

MarketGrowthRate

MarketAttractiveness

Fig. 1.1 BCG Matrix

Relative Market Share

High

Low

Stars

Ben & Jerry'sDoveLipton

Problem Children

Cosmetics and fragrancesSpecialty chemicals

Cash CowsHigh-share, low growth

Birds Eye

DogsLow-share, low-growth

North American detergents business

High Low

Fig. 1.2 GE Matrix

High

Low

Page 2: The Two Graphs

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Two New Classes of Hamiltonian Graphs

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