The Truth About Mobile-First Indexing #MozCon 2017
-
Upload
mobilemoxie -
Category
Mobile
-
view
1.719 -
download
0
Transcript of The Truth About Mobile-First Indexing #MozCon 2017
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
@SUZZICKS
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHINGIN 2018!!!
MOBILE-FIRST INDEXING IS COMING SOON
@SUZZICKS
LAUNCHINGIN 2018!!!
(…Probably?)
@SUZZICKS
MOBILE-FRIENDLY DESIGN IS GOOD
FAKE NEWS@SUZZICKS
MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST INDEXING
@SUZZICKS
SO LETS BREAK IT DOWN
@SUZZICKS
WHAT IS MOBILE?
@SUZZICKS
WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
WHAT IS INDEXING
@SUZZICKS
BUT WHAT DOES IT ALL MEAN?
@SUZZICKS
@SUZZICKS
AWESOME!
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
@SUZZICKS
CHAT BOTS GROWING FASTER THAN APPS
@SUZZICKS
@SUZZICKS
WHO’S ON FIRST?
@SUZZICKS
WHO IS ON FIRST?
MobileFirst
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobileFirst
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
Voice
First
WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing
GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS
BIG DATA & SEMANTICS
@SUZZICKS@SUZZICKS
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
@SUZZICKS
#DeviceIndependence
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
@SUZZICKS
WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
@SUZZICKS
CONTENT & DESIGN ARE COMPLETELY SEPARATE
WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
@SUZZICKS
WHAT HAS CHANGED?
90% of the World’s Data Was Created in the Past 2 Years
-?!#?!
@SUZZICKS
THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:
@SUZZICKS
VOICE, AI & MACHINE LEARNING
@SUZZICKS
@SUZZICKS
SPECULATION:
MOBILE-FIRST INDEXING IS
CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)
@SUZZICKS
CONNECTED HOME
@SUZZICKS
CONNECTED HOME
@SUZZICKS
‘ALL THE THINGS’ ARE GETTING LINKED UP
SEMANTICS PLAY INTO IT
URL NOT REQUIRED CONTENT – BY GOOGLE
Restaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books Sounds
@SUZZICKS
FEEDS& XML
@SUZZICKS
FEEDS THAT RANK WELL IN GOOGLE
Movie Times
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
HOSTING & FIREBASE
@SUZZICKS@SUZZICKS
IS GOOGLE HOSTING A RANKING SIGNAL?
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers Utilities
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
Events
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
YouTubeEvents
@SUZZICKS
@SUZZICKS
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
TrafficEvents YouTube
FIREBASE IS STILL KEY
@SUZZICKS
FIREBASE IS STILL KEY
@SUZZICKS
INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
JSON & JSON LD
@SUZZICKS
JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
@SUZZICKS
@SUZZICKS
PWAs& PLUG-INs
@SUZZICKS@SUZZICKS
PROGRESSIVE WEB APP
=
@SUZZICKS
=ESSENTIALLY A BROWSER PLUG-IN
@SUZZICKS
SERVICE WORKERS MAY BE CRITICAL TO SEO
SERVICE WORKER@SUZZICKS
SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API
@SUZZICKS
JSON LD SCHEMA CAN BE ASSOCIATED WITH:
DatabasesApp
Association Files
@SUZZICKS
• ServiceWorker
GOOGLE IS TURNING GOOGLE NOW/ KNOWLEDGE GRAPH CONTENT INTO PWAS:
@SUZZICKS
APP 2 APPPLUG-INS
APP PLUGINS
Google Home
APP PLUGINS
Google Home Android Auto
APP PLUGINS
Google Home Android Auto Android Wear
APP PLUGINS
Google Home Android Auto Android Wear
IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
@SUZZICKS
@SUZZICKS
GOOGLEACTIONS
GOOGLE ASSISTANT
@SUZZICKS
OPENTABLE – GOOGLE ACTION
OPENTABLE – GOOGLE ACTION
App – UpdatesBut is not Required
Web - Prevents
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
ACTIONS HAVE 2 PRESENTATION LAYERS
@SUZZICKS
COMPONENTS OF A GOOGLE ACTION
@SUZZICKS
OTHERAPIs
@SUZZICKS@SUZZICKS
APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for building software
applications. An API specifies how
software components should
interact.
@SUZZICKS
SO BASICALLY….THIS
@SUZZICKS
APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local StorageGoogle Account &
Local Storage
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs
PUBLIC & PRIVATE APP INDEXING
VS.
@SUZZICKS
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
App Association
File & Web
Markup
PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
@SUZZICKS
GOOGLE IS ALREADY MAKING YOUR PERSONAL CLOUD CONTENT PRIVATELY SEARCHABLE
AND ASSEMBLING LOTS OF RICH INFORMATION ABOUT YOU
@SUZZICKS
APIS WITH AI & BIG DATA = PERSONALIZATION
@SUZZICKS
WHERE IS THIS ALL GOING?
@SUZZICKS
@SUZZICKS
@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
AI & BIG DATA LET GOOGLE GENERATE STATIC CONTENT & SOFTWARE/ APPS TO RANK IN POSITION ZERO OF SERPS
ANDROID PERSONALIZED BOTS
@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CHROME IS A BROWSERBUT IS BEGINNING TO WORK LIKE AN REMOTE OS
@SUZZICKS
WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CLOUD-FIRST DEVELOPMENT MAKES APPS, SOFTWARE & WEBDEVICE INDEPENDENT
@SUZZICKS
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
#MobileFirstIndexing
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
Bit.ly://MobileFirstSEO
Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
Dani
GraceFaith
Barkley