The Truth About Email Marketing It's A Long Term Relationship.
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Transcript of The Truth About Email Marketing It's A Long Term Relationship.
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Establish a Relationship which Develops Trust and Loyalty and Brings Them Back To Your Site Where They May Become Customers
EMAIL MARKETING
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A LITTLEABOUT US
We help companies present a stellar digital presence to their prospects which, establishes their expertise and builds trust that turns leads into clients.
We are more than website designers. We practice Website therapy. - Judi Knight
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MARKETING HAS CHANGED
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WHAT IS CONTENT MARKETING? !!!!
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Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-‐going referrals.
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WHAT IS EMAIL MARKETING? !!!!
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Email Marketing. The process of engaging by email with your customers, prospects and followers, based upon gaining their permission for you to do so. The expectation is that by sharing valuable free content of interest to your list, you can nurture and educate them and possibly convert them into customers. These customers will become repeat buyers and good sources for on-‐going referrals.
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GOOD NEWS
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We all have a voice on the Internet.
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BAD NEWS
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We all have a voice on the Internet.
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WHAT MUST YOU DO?
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BECOME A TRUSTED AUTHORITY Establish your Expertise
Creating content that demonstrates your expertise is so much better than claiming greatness for yourself. Show rather than tell.
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HOW IT WORKS
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HOW IT WORKS
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WHAT MUST YOU DO?
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Practice Empathy • What do your people want and need? • Get inside their heads. Walk in their shoes. • What would you want? • How would you want to be talked to? • What tone? • What content? • How often?
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BEWARE OF THE GROUPON EFFECT
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Let’s wait for the sale. They do them every month.
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EDITORIAL CALENDAR
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• Determine content types for various segmentations of your customers.
• Identify holiday content and promotions, • Create blog posts. • Repurpose blog content into Social Media, Email,
Slideshare, Video, Webinars.
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PROTECT THIS TRUSTED RELATIONSHIP
DEVELOP A ROUTINE PEOPLE CAN COUNT ON
REMEMBER MOBILE
BRING PEOPLE BACK TO YOUR SITE WITH EMAIL
FIND YOUR VOICE AND BE REAL
KEYS TO THE KINGDOM
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KEEP IT SIMPLE SO IT GETS DONE
SHARE ON THE SOCIAL MEDIA PLATFORMS YOUR CLIENTS USE
CREATE EXTREMELY USEFUL CONTENT!!!
People think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. PROOF READ AND CHECK YOUR LINKS
GROW YOUR LIST
HELP DON’T SELL
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ONE: BRING PEOPLE BACK WITH EMAIL
After your website and blog, it is the most important thing you can do to establish your credibility and develop a relationship with your people.
Email Is the secret weapon.
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TWO: PROTECT THIS RELATIONSHIP
•Be careful with what you are sending out and how often. •Think about your list as one friend. How would this person receive what you are sending out. •How would they feel with the way you are speaking to them. •What would they think by the number of times you are emailing them?
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THREE: HELP DON’T SELL
•Create great informative content. •Learn how to write great headlines and posts with intriguing hooks.
•Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust.
People love to buy stuff, but hate to feel sold.
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FOUR: CREATE EXTREMELY USEFUL CONTENT.
You need to be extremely Empathetic and think about what your people would want to receive from you. Could be useful or entertaining or informative or beautiful but it must be relevant to them. !
!
!
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FIVE: DEVELOP A ROUTINE
People need to count on you. Develop a rhythm they can count on. If you send out other emails between your main email newsletter do it with plain text, like a friend would. !
!
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SIX: FIND YOUR VOICE
You want your readers to feel like you are talking just to them, personally. Use their name with a dynamic field. Write as if you were writing to a friend. !
!
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SEVEN: KEEP IT SIMPLE
These days you need to keep the email short and sweet. If your template is too complicated you will never keep up your newsletter. Think of this as a teaser to send them back to your website where the real goodies live. !
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NINE:REMEMBER MOBILE !
43% (and rising everyday) of people are going
to view your email on their mobile phone. Check this view and be sure it works for them.
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TEN: PROOF READ AND CHECK LINKS •No one is perfect but try to be. It is horrible
to have to send out corrections. •Send yourself and someone else a test before it goes out. •Make sure the other person proofs it.
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EIGHT: GROW YOUR LIST
•Your list is golden. •The bigger the list the better the sales. •Don’t send things to people without permission. •Do things that generate new subscribers such as webinars or free offerings. •Put your link in your email signature. •Study techniques to grow the list and do them.
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GIVE IT A TRY?
!
Hang out with Judi Knight every Wednesday Morning with Just a Digital Minute.
Sign up here: http://eepurl.com/qFgX