The Trusted Network

• Powered by GROUPAUTO, the UK’s largest network of independent parts distributors

• Supported by the UK’s leading quality parts suppliers

Our Mission

• Trusted national network of quality garages

• New and repeat business to the independent garages

• Vibrant community of like-minded garages

NOT FOR PROFIT

Every penny is invested in the network

What Motorists are Looking For

• Turning to the web to find a garage

• Looking for: • Garages which are conveniently located

• Garages which offer a fair price

• Garages which are technically competent

Garages they can TRUST

THE NETWORK

Trusted Network • National network of quality independent garages

• Selected by invitation only to join the Approved Garages network

• Guarantees of quality • Local reputation

• All garages signed up to Motor Codes free of charge

• Access to the best technical training programme in the UK

• Adherence to Approved Garages procedures

• Garages can’t just sign up!

Motor Codes • National OFT-approved,

government-backed garage scheme

• Garages regularly inspected by RAC

• Code of conduct

• Not a regulatory consumer watchdog – a retail-focused business driver

Motor Codes Business Driver

55,000+ unique web users per month

16,000 people are using the Motor Codes

garage finder every month

45,000 survey returns have been

received to date

90,000+ monthly profile page views...

that’s 90,000 potential customers!

NEW BUSINESS

New Business Drivers

• Service booking website

• You have the customer relationship

• Central management to improve lead generation, customer service and retention

• Major spend on promotion and advertising of the website and network

Website Process

www.approvedgarages.co.uk

• Garage selection • Enters registration number and required service

• Enters postcode and selects garage

• Garage booking • Motorist selects date of service and enters personal details on your webpage

• You are alerted of bookings via email and SMS

• Confirm your booking within an hour

• Customer receives their booking confirmation

• Central team • Manage bookings

• Follow up with feedback

• Database to prompt reminders

It’s Your Customer

• You confirm the booking

• You carry out the work • With a code of practice to ensure no unexpected surprises

• You invoice the customer

• You have to manage complaints • But with our support

Marketing Support

• It’s all about being at the top of a search page • Search engine activity

• Pay-Per-Click advertising

• E-mail marketing

• Social Media • Strategic social media activity on Facebook and Twitter

• Encourage website traffic

• Build consumer trust

• National Promotions • Garages can ‘opt-in’

• Free Summer Check…

Marketing Support

• Marketing to users • professional and consistent communication

• Encourage repeat business

• Generate new customers

• National advertising • Increase awareness of website and call centre

• Generate new traffic

• Build consumer trust

• Garage marketing support • Advice on local marketing

• Customisable marketing material accessible via the web

GARAGE COMMUNITY

Sharing

• Discussion forums

• Knowledge sharing

• Shared resource opportunities in your area • Diagnostic equipment

• Skilled technicians

• Regional and national meetings

• This is YOUR network

Learning

• Customer Service Training

• Staff must complete the online training course

• Ensures correct customer management

• Technical Training Courses

• The UK’s leading technical training just for you

• Over 1,500 technicians trained in 2012

Saving – Discounted Services

• Insurance

• Waste disposal

• Uniforms

• Stationery

• …

BUSINESS PROPOSITION

The Investment

• Approved Garage monthly subscription £60 per month

• RAC Inspection (bi-annual charge) £175

• Annual Motor Codes Subscription £ Included

• Garage starter pack £ Included

• Garage webpage and SEO £ Included

• Booking management £ Included

• Garage network advertising £Included

NOT FOR PROFIT! – every penny is invested back in to the programme for driving more business to your garage

Your Commitment

• Motor Codes

• Customer Care training

• Approved Garages codes of standard and conduct

• Commitment to technical training

• Signage and branding which is provided

• Participation in garage network community

• Purchase quality parts from our nominated supplier

Why Join

• A network dedicated to quality and standards

• With a web and call centre booking

• Supported by web and national marketing

• Operated by GROUPAUTO which has a vast experience in garages through its premier AutoCare network

• Supported by the leading parts manufacturers in the UK

• Where every penny is invested back into the network

NEXT STEPS

Sign Up Process

• Complete the Approved Garage application form online

• Selection and approval process

• If successful:

• You

• Sign Agreement agreeing to abide by the terms of membership

• Sign direct debit for monthly fee

• Pay £175 RAC inspection charge

• We

• Activate your Motor Codes account

• Activate your web page

• Upload 5 feedback forms (if already AutoCare garage)

• Send your starter pack

Garage Starter Pack

• Guide to code for motorist with feedback form on the back

• Motor Codes Certificate

• Welcome letter – best practices

• Code booklet for displaying in garage for RAC check and handing to staff

• Leaflet dispenser

• Perspex plaque

• Invoice stickers

• Window stickers

• Access to ‘Motor Codes shop’ with posters and other material