The Transformation of South African Recruitment - Patrick Traynor, LinkedIn

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The Transformation of South African recruitment Patrick Traynor, Enterprise Sales Manager LinkedIn

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LinkedIn Day Johannesburg

Transcript of The Transformation of South African Recruitment - Patrick Traynor, LinkedIn

  • 1. The Transformation of South African recruitment Patrick Traynor, Enterprise Sales Manager LinkedIn
  • 2. LinkedIn Culture & Values: Transformation Transformation of Self Leave LinkedIn a better professional than when you started Transformation of Company Enable LinkedIn to realize its full potential Transformation of the World Create economic opportunity for every member of the global workforce
  • 3. You Colleagues Function Company The country The World
  • 4. 183000 Recruiters in South Africa on LinkedIn
  • 5. The Modern Recruiters Guide lnkd.in/modernrecruiteremea
  • 6. How is the Transformation of South African Recruitment progressing?
  • 7. 3M+ LinkedIn members in South Africa 3M+ Reported Dec 2013 compared to 2M+ in Dec 2012
  • 8. South African Recruitment Lacking impact Opportunity for greater success. SA recruitment 35% less effective in impacting new hires than EMEA average Accessing quality 72% Passive 28% Active 313M+ Members New employees sourced through LinkedIn are 40% less likely to leave within the first six months *This is calculated by the % of new hires in EMEA impacted by LinkedIn products, vs. % of new hires in South Africa impacted by LinkedIn products
  • 9. InMails. Acceptance rate in South Africa is 6ppts higher than the EMEA average, partly due to lower saturation in the market InMail acceptance rate in the last 12 months for South Africa InMail acceptance rate in the last 12 months for EMEA 31% 25% InMails sent per 100 members in South Africa InMails sent per 100 members in EMEA 5 12 Data from June 2013 to July 2014
  • 10. Trend. South African recruiters are using media more effectively than before, but theres still a big opportunity for greater results In South Africa, recruiters are using LinkedIn media 9% more effectively than last year But South Africa is still 24% less effective with LinkedIn media than the *This is calculated by the % of new hires in South Africa impacted by LinkedIn Media in July-Dec 2013 vs. Jan-June 2014 Data from July 2013 to June 2014 EMEA average
  • 11. Transformational Leaders: todays speakers
  • 12. Where will Transformation lead us?
  • 13. In the war for talent, the employer branding battle is in full swing When considering a job change From Global Recruiting Trends Survey 2013 #1 Company has a reputation as a great place to work.
  • 14. Online professional networks are the fastest growing channel for promoting employer brands From Global Recruiting Trends Survey 2013
  • 15. Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates hires 3x 40% 30% 20% 10% 0% Percent of all hires impacted on LinkedIn Clients on LinkedIn (Recruiter + some Jobs) Clients who have invested in talent brand on LinkedIn (The LinkedIn Solution)
  • 16. Mobile usage in South Africa is increasing 36% of LinkedIns unique visitors came through mobile last month, vs 26% this time last year 13% of LinkedIns unique visitors came exclusively through mobile last month, vs 6% this time last year
  • 17. Employer Brand You 18K recruiters Mobile Impact opportunity
  • 18. Talent brand is #1 factor when considering a new job From Talent Trends Survey 2014
  • 19. Most organizations arent investing enough to meet candidate demand for recruiting on the go From Global Recruiting Trends Survey 2013
  • 20. Impact. South African recruiters have an opportunity to transform their use of LinkedIn to match EMEA performance In South Africa, recruiters are using Data from July 2013 to June 2014 LinkedIn 35% less effectively in the last 12 months vs. the EMEA average South Africa is 43% less effective with Jobs than EMEA average 29% less effective with Recruiter than EMEA average 24% less effective with Media than EMEA average *This is calculated by the % of new hires in EMEA impacted by LinkedIn products, vs. % of new hires in South Africa impacted by LinkedIn products