The Tranquil Day Spa

Your Essential ParadiseBusiness Slogan

My business is a spa. The objective is to make customers feel relaxed, and pampered.

The spa is intangible, and a service.

The customer will be pleased with my service, because my clients tend to each persons needs, and love bringing out the beauty from within in each person.

Business Profile

Three skills that will make my business successful is the patience each client has, social skills, and a friendly personality. To obtain a good business, the client has to make the customer feel warm, welcomed and cared about.

Business Idea Qualifications

Mission Statement The mission of my business is to make every

male and female feel special. I want all my customers to feel they are cared about, from the minute they step foot in the spa, until the minute they leave. Everyone is beautiful, and its my mission to bring out the beauty in them.

Kristen Hanna, the owner

The Tranquil Day Spa is a spa

I believe my service will satisfy a customers needs, simply because people enjoy being pampered, and they will spend there money with a business, that has professionalism.

Product/Service Description

Strength: Making a lot of money. Gaining social skills.

Weakness: People can’t afford to visit, the spa. A bigger spa opens, and offers more than my spa.

Opportunities: Another spa closes. Nail and hair salons close, because of DHEC.

Threats: Another spa opens. A fire.

Business SWOT Analysis

Consumer Profile My consumers live and work throughout the United

States(many people visit my spa on vacations). They vary from celebrities, to average people that value there appearance.

My consumers range from ages 25-55. My customers care about they’re outside appearance.

Competitor Greatest Strength

Greatest Weakness

The Girl’s Place Service Price

Tammy’s Day Spa Location Advertisement

Competition

Economics of 1 unitService CostMud Bath $ 35.00 per hourAromatherapy Swedish Massage $ 40. 00 per hour/package of 6

for $ 250.00Eyelash Extensions $ 185.00 per setPermanent Make-up $100.00 per setNails $45.00 full set, $30.00 for fill-inCellulite Reducer $150.00 per sectionHair $10.00 bang trim,$30.00 color,

the list variesHot Stone Massage $80.00 per hourFacials $130.00 face peel,$165.00 caviar,

$180.00 transform(refines all skin tone),the list varies.

Spa Signature Deal $ 500.00 for everythingLunch $15.00 before 12:00 a.m., $20.00

after 12:00 a.m.

Price: Prices vary(see economics of 1 unit).

Place: Columbia, SC & West Ashley, SC.

Product:

Promotion: Flyers, Business Cards, Commercials, Magazine Ads, Internet, Etc.

Marketing Mix

Marketing PlanPhase Method Descriptio

nCost

Awareness

Flyers, commercials, magazine ads, business cards, etc.

50 flyers in the county of both locations. Commercials every four hours.

$75.00 per commercial. $ 20.00 for flyers.

Purchase Coupons and advertisement.

Retention Friendly service and professionalism.

Links

Business Cards Flyers Commercials Magazine Ads Newspaper Articles Internet

Marketing Tactics

Expense Cost

Business License $ 50. 00

Inventory $3,000

Advertising $200.00

Other

Total $ 3,250

Start- up Costs

Average Monthly Fixed Cost

Type of Fixed Cost Monthly CostEntrepreneur stipend (house x minimum wage + $1)

$1530.00

Advertising $275.00

Insurance $100.00 per month

Rent ( includes utilities) $100.00 per month

Other

Total Monthly Fixed Costs $2005.00

Selling Price Per Unit $35.00 per mud bath

# of Units Sold 2,000Total Sales $70,000Total COGS $10,000Other Variable Costs $0

Total Variable Costs $10,000Gross Profit $60,000USAIRD $24,060Other Costs Unforeseen $0

Total Fixed Costs $24,060Profit Before Taxes $35,940Less Estimated Taxes $8,985

Net Profit $26,955

Projected Yearly Income Statement

Return on Investment (ROI)

Return of Investment (ROI) 829.38 %

For every $ 1 dollar invested my business earned:

$8.29

My business will support a cause, is by promoting a person’s self esteem. My mission is to make every customer know they’re a special individual. It is also my mission to run a business with professionalism, by hiring employees that are patient and have social skills.

Philanthropy Plan

Short Term Long Term

Well- known business. Become nation-wide.

Lasting business. More spas, owned by me.

Business Goal

Thank Audience With a Short Statement

I would like to thank the audience, for giving me the time to present my business plan. It was my honor, to let everyone know how I would conduct a business.