The Top 10 Reasons Why ...

Affiliates Need The Growing Bolder TV Show

Paula Kerger

“We intend to extend our penetration into the same older audience that other entities in broadcasting have long disdained as a liability, those past the 18-49 age group.*”

PBS President and CEO

IT’S WHAT THE PBS 50+ INITIATIVE IS ALL ABOUT

“We hope to have as dramatic an impact on raising the quality of programming for older viewers as PBS did on children’s programming.*”

#1

** These are quotes about the 50+ initiative and are not meant to be an endorsement of the GBTV Show.

“Within 10 years, PBS and its member stations will be the most highly valued media

destination serving people 50+.”

IT DEFINES NETA’S “BOLD VISION”

#2

IT’S PRODUCED BY AN EMMY AWARD-WINNING TEAM

“Presented to the media organization that's done the most to promote a positive image of aging.”

The Bolder Media Group

Winner of the Senior Vision Media Award

#3

IT’S ALREADY A MAJOR MARKET HIT

“It’s a game changer. I believe The Growing Bolder TV Show is unlike anything else on the air, anywhere in America. I have seen the show connect with WMFE viewers, members and supporters, and I’m confident it will connect with yours. It’s upbeat, inspirational and entertaining.”José A. Fajardo, President & CEO WMFE Orlando

#4

THERE’S ALREADY AN ENTHUSIASTIC ONLINE AUDIENCE IN YOUR MARKET

David Lindberg: “I catch the shows online…still waiting for it on FIOS in Pittsburgh. Ever since I’ve found GB, it gives inspiration to me as I continue to push myself in this phase of my life.”

Mary Jo Altom: “As a ‘young’ retiree, I find GBTV inspirational for broadening my ideas of what’s next.”

Steve Paquet: “If you want an inspiring and exciting example of aging with an attitude, GBTV is the best!”

Maryjo Meier: “Hurry and bring this wonderful show to Palm Beach, Florida!”

Sandy Scott: “I’m excited that GBTV is coming to WEDU in the Tampa Bay area!”

Kay Castle-Brinker: “As a boomer with a great career who still wonders ‘what do I really want to do when I grow up?’ I find GBTV rich with ideas and inspiration. Thank you GBTV!”

Trebaryar: “What a great concept. I just found you and I think you fulfill a unique and growing niche -- over 50s who still have juice, vitality and dreams to complete.”

Carol Redding: “Just finished watching the program about the Skydivers Over Sixty Record jump that you put together. That was by far the best presentation of skydiving that I have ever seen.”

Cindy Keil: “It is a constant reminder that there are others that share my view of the world. I love where I am in life.”

#5

• 6.5 M online views• “Today” Show

• AOL• Rachael Ray

EXCEPTIONAL STORYTELLING THAT APPEALS TO VIEWERS OF ALL AGES

You don’t have to choose one demographic over another!

#6

“Romancing the Road”

This single Growing Bolder Story resulted in over two dozen national stories on Radio,TV and in print.

THE TIMING IS PERFECT -- THE MOST DRAMATIC DEMOGRAPHIC SHIFT IN HISTORY HAS BEGUN

• 10,000 Americans turn 50 every day

• The 50+ market consists of 89 million consumers

• By 2020 there will be 120 million 50+

• The 50+ market is growing six times faster than

PBS stations can add 13.4 million 50+ viewers by simply maintaining current

share over the next 10 years.

the rest of the population

#7

IT’S THE PERFECT FIT

•Nearly 3 out of 5 people 50+ watch public television•70% of PBS viewers of non-kids programs are 50+•85% of retained public television member base is 50+

#8

• 75% donate or are seeking new places for giving• 50+ controls $3.7 trillion in spending power • 50+ controls 70% of the net worth of U.S. • Thirty million people are entering their legacy years

THE 50+ MARKET HAS MORE DISCRETIONARY INCOME THAN ANY DEMOGRAPHIC IN

HISTORY

#9

OPTIONAL FREE CONTENT: WEB

“Web is central to the 50+ initiative. Communities, clubs, sharing experiences, mentoring, user-generated content are all important.” NETA

#10

• Sponsorable• Can be used on TV, Web, Radio• Great partnership with colleges and universities• Serves growing social need: A single year of engagement in LL programs results in an increase in independence, a reduced need for external care, and a dramatic rise in overall health.

This is an Unmet Need:There are few, if any, regular programs that

address this growing need.

The Creativity and Aging Study

#10 OPTIONAL FREE CONTENT: LIFELONG LEARNING MINUTES

OPTIONAL FREE CONTENT: RADIO

"The Growing Bolder Radio Show should be in every one of the top 25 markets in America, and I think it will be soon." Chuck Nyren, Author of "Advertising to Baby Boomers”

Currently on WMFE-FM (NPR) Orlando

#10

IT’S GOOD BUSINESS!• Market-Differentiating Local Programming• Drives Viewers/Listeners to TV, Radio and Web• Opportunity to Sell Adjacencies• Builds Personal Connections with Members• Engages New Philanthropic and Corporate Support

The Growing Bolder TV Show

Want More Information or Sample Shows to Screen?

Contact:Katy Widrick, Executive Producer

Bolder Media Groupkaty@boldermediagroup.com