The Top Marketing Campaigns at Outdoor Retailer | Handshake
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Post Link: The Top Marketing Campaigns at Outdoor Retailer The Top Marketing Campaigns at Outdoor Retailer Outdoor Retailer Summer Market 2014 just wrapped up, and we were lucky enough to attend the show this year. Outdoor Retailer, the largest outdoor products trade show in the world, occurs twice yearly and has grown in attendance to over 28,000 attendees. Over 1,500 exhibitors fought for visibility last week over a span of 4 days in Salt Lake City. This year more than ever it was impossible to ignore the strong prevalence of marketing - on the trade show floor, in and around the Pavilion, and in the surrounding vicinity of Salt Palace Convention Center. Whether it was raffles, charging stations, graphic wraps on pedicabs, branding on abandoned buildings, or art on the bathroom walls - many brands were highly strategic and creative about the way they marketed themselves at the show. (Looking for some guerrilla marketing trade show ideas? Click here ). Here's a quick snapshot of some of the best of the trade show marketing we saw this year at the show. Top Trade Show Marketing Campaigns at Outdoor Retailer
Transcript of The Top Marketing Campaigns at Outdoor Retailer | Handshake
Post Link: The Top Marketing Campaigns at Outdoor Retailer
The Top Marketing Campaigns at Outdoor Retailer
Outdoor Retailer Summer Market 2014 just wrapped up, and we were lucky enough to attendthe show this year.
Outdoor Retailer, the largest outdoor products trade show in the world, occurs twice yearly andhas grown in attendance to over 28,000 attendees. Over 1,500 exhibitors fought for visibility lastweek over a span of 4 days in Salt Lake City.
This year more than ever it was impossible to ignore the strong prevalence of marketing - onthe trade show floor, in and around the Pavilion, and in the surrounding vicinity of Salt PalaceConvention Center. Whether it was raffles, charging stations, graphic wraps on pedicabs,branding on abandoned buildings, or art on the bathroom walls - many brands were highlystrategic and creative about the way they marketed themselves at the show. (Looking forsome guerrilla marketing trade show ideas? Click here).
Here's a quick snapshot of some of the best of the trade show marketing we saw this year atthe show.
Top Trade Show Marketing Campaigns at Outdoor Retailer
Retro Cool: CamelBak
CamelBak ditched their normal logo for the show this year, adopting a 80s throwback look tospice things up and remind us of the longevity of the brand.
Their "Since 1989" branding was consistent across multiple platforms - their booth, an outdoortent, and pedicabs that they wrapped with their branding.
Solar Charge: Goal Zero
Goal Zero, a company that makes solar powered power packs, kits, and accessories, madetheir mark with charging stations all over Outdoor Retailer.
This was an awesome move on two fronts: not only did it provide a highly sought after servicefor show attendees, it was the perfect way to see the product in action.
Carbon Focus: Superfeet
Typically a brand that highlights a number of products in their booth, Superfeet tried a highlytargeted approach this year, focusing entirely on showcasing their carbon footbed insole.
Keeping with the carbon theme, Superfeet drew in a large crowd when they raffled off a carbonmountain bike on Thursday afternoon. Raffles are a great way to drive traffic to your booth andcapture contact information for potential customers.
Hope you learned something from these three examples of great trade show marketing atOutdoor Retailer. If you were at the show and think we missed something of note, please let usknow in the comments!
Click here for our list of 22 Guerrilla Marketing Ideas for Trade Shows!
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