Top 5 University Recruiting Facebook Pages

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Facebook for University Recruiting?

-Facebook allows companies to connect with their fans. On Facebook, companies can find detailed information about fans such as:

-Which age range they fall into-Where they go to school-Where they live

-Some companies even use this information to target specific posts to particular demographics

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Facebook for University Recruiting?

-For many students, Facebook is not a place where students actually apply for jobs.

-Facebook is the place for students to discover your company’s work, culture, and types of opportunities you have available

-Think of Facebook as a branding and educational tool for your company

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Our criteria for choosing Top 5 pages:

-Does the organization have a University Recruiting dedicated page? -If not, is the core audience of their careers page in the 18-24 age range?

-Do they post frequently (several times a week)?

-Do their posts incorporate a range of media (text, links, images, video) and content (job openings, job search advice, company culture)?

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1. Nielsen

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1. Nielsen

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Why we love Nielsen University Recruiting on Facebook:

-Features good mix of photos, videos, links, job openings, and information about Nielsen’s offices, applications, and other company news

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1. Nielsen

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Recent post #1:

-This top ten post is a fun way of sharing Nielsen’s culture

-It is great to showcase activities Nielsen employees are involved in

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1. Nielsen

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Recent post #2:

-Facebook is a visual medium. Use it to share images, quotes – anything that can be quickly viewed, liked, and shared

-Share content that is not necessarily directly related to your employer brand

-This quote may not be directly related to Nielsen, but it’s still relevant to job-seekers who follow them

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1. Nielsen

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Recent post #3:

-Use Facebook to keep students informed of your company’s current projects

-This post features the TV shows that have been most tweeted about this past season

-Tweets and TV – two topics that most millennials are interested in

-Great way to keep students engaged in your brand

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2. JPL

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2. JPL

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Why we love JPL University Recruiting on Facebook:

-This Facebook page keeps students engaged by showing a sense of humor. We love their clever copy (Why say “Happy Earth Day” when you can say “Happy Pale Blue Dot Day” instead?) and the whimsy that’s apparent in their posts, like the global selfie and the photo of the university recruiting team at Disneyland

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2. JPL

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Recent post #1:

-JPL University Recruiting highlights some of the benefits of living in Southern California

-This post shares someone else’s beautiful time-lapse video of the Southern California city lights and skyline

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2. JPL

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-One suggestion for improvement:

Include a thumbnail of the video – it is worth spending a little extra time on a post to ensure that images show up properly

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2. JPL

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Recent post #2:

-Include Trivia!

-Trivia questions encourage students to interact with your posts

-This helps potential applicants learn more about your company and get engaged with your online community

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2. JPL

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Recent post #3:

-Make your posts fun!

-This post carries the “field trip” theme throughout the copy

-Gives you insight into the kinds of projects you might be involved in if you worked at JPL

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3. Hallmark

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3. Hallmark

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Why we love Hallmark College Recruiting on Facebook:

Hallmark’s posts demonstrate a fun company culture, they use great images, and even respond to individual applicants

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3. Hallmark

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A simple, shareable image thanking the US veterans for their service – what’s not to like?

-This post shares an upcoming Kansas City event, which gives potential employees insight into life in this city

-This post also includes hashtags – try experimenting with hashtags to see if they can improve your posts’ performance

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3. Hallmark

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Two words: Ryan Gosling

-Hallmark knows how to get our attention!

-Try to include some form of pop culture that you know your students are interested in

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3. Hallmark

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-We love the fact that Hallmark College Recruiting takes the time to respond to individual applicants like this

-It shows they actually are listening

-Also gives other applicants hope that their applications didn’t just get looked over and forgotten

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4. Cisco

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4. Cisco

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Why we love Cisco University Careers on Facebook:

-Cisco University Careers post regularly, include photos of their offices, and share relevant links and upcoming university recruiting events

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4. Cisco

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-Who hasn’t experienced the problem of tangled ear buds? Thanks for the tip, Cisco!

-This post is also great branding for Cisco because the image has the company logo on it

-No matter where it gets shared, people will always know where it came from

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4. Cisco

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-Examples of Cisco University Careers posts on Facebook

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4. Cisco

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-Linking to relevant content for your audience is a great idea

-Using content from another source can reduce your risk of coming off as too self-promotional

This is the perfect example of making your company’s mission clear to potential applicants

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5. Capital One

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5. Capital One

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Why we love Capital One Campus Careers on Facebook:

-Capital One features a good mix of photos of company offices and employees, relevant links, and company info

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5. Capital One

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Examples of Capital One Campus Careers Facebook posts

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5. Capital One

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-How many companies allow you to dress up in a marching band outfit during office hours?

-Capital One encourages this type of environment and we have a feeling students will enjoy it, too!

-Testimonials from current or past interns can help to bring your organization to life for prospective applicants

-This post could be improved by including a visual element like a photo of Kate, the person who is being quoted

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5. Capital One

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-Include useful content that gives job-seekers advice for their job search in general – not just your company

-Posting content from other sources makes students much more likely to pay attention to your posts

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Key Takeaways-Visuals are good – photos, videos, and infographics are much more compelling than just text

-Use the location of your office(s) to your advantage – think about upcoming events or general features of what makes these places appealing

-Incorporate elements of gamification – ask a trivia question about your company and offer to send some swag to the first person who responds

-Show off your company culture – show potential employees that working at your company really is fun

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Your Turn!

-Come up with content strategy for your Facebook posts

-Create a schedule – think of some regular features to include

-Not all content needs to be your own – in fact, it is sometimes better to share useful and relevant content from other sources

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-Read the full article Top 5 University Recruiting Facebook Pages on the AfterCollege Employer Blog

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