The Top 5 Things CEOs Want from Marketing

• Co-Founder and CEO of SplashBI

• Over 30 years of industry experience

About Naveen

• From Atlanta, Ga, USA

linkedin.com/in/naveen-miglani

@NaveenMig

Naveen.Miglani@splashbi.com

• Domain expertise: Sales, Marketing, BI, Cloud, ERP

Pre-built Reporting & Analytics

SplashBI provides users actionable intelligence across the enterprise.

Save time and money on consulting

Connect, Visualise, & Reportacross multiple applications

Provide Immediate ROI

MARKETING SALES HR FINANCE

Data is EVERYWHERE

Campaigns

PPC

Web Traffic

Sales

Marketing

Social Media

Webinars

Organic

Paid

Downloads

Opens

CTR

What CEOs want from Marketing?

• Cool picture here

1

1. Focus on Financials

• Leads

• Opportunities

2

2. Brand/Social Presence3

3. Business Expert

• Business Expert

4. A motivator

• The stewards of culture

• Must have passion for the company

4

5. A data analyst5

Marketing, Sales, and MoneyHow does my website traffic correlate to my revenue?

What campaign generated the most money?

How many leads/contacts do I need to have X percent growth YoY?

Let’s Recap…

1. Leads

2. Opportunities

3. Social

4. Motivator

5. Analytics

Hot/Warm Leads

Finance

Meaningful Content

Energizer

Know your data!!

Thank You

www.splashbi.com