The top 20% in wine ecommerce....what makes them special?
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Transcript of The top 20% in wine ecommerce....what makes them special?
3x More Ecom! TOP 20% Bottom 80%
9%
23%
1%
40%
2%
25%
Admin Club Mobile POS Telesales Web
11%
20%
0% 51%
12%
6%
Case production…
Production Range TOP 20% Everyone Else
Under 1,000 9% 16% 1,000 – 4,999 32% 36%
5,000 – 49,999 45% 36%
50,000 – 499,999 11% 10%
500,000 and up 3% 2%
Bottle price… Price Range TOP 20% Everyone
Else $11 - $19.99 14.14% 22.46%
$20 - $29.99 3.03% 3.39%
$30 - $39.99 20.20% 20.34%
$40 - $59.99 4.04% 3.18%
$60 - $99.99 57.58% 50.64%
$100 and up 1.01% 0.00%
• Upsell • Shipping Incentives • Loyalty programs
Three winning strategies to boost Average Order Value
Shipping Incentives
58%
31%
Will add items to cart to qualify for free shipping.
Will join a loyalty program to qualify for free shipping.
Source: UPS Pulse of the Online Shopper Report 2014
Why invest in a loyalty program?
Unique Wineries Customers
10 or more 32 9 13 8 38 7 89 6 170 5 413 4 1,069 3 3,926 2 21,333
Does it work? Yup.
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Y E A R L Y A V G B E F O R E 4 6 B R I X 1 2 M O N T H S B E F O R E 4 6 B R I X A F T E R J O I N I N G 4 6 B R I X
• Upsell • Shipping Incentives • Loyalty programs
Three winning strategies to boost Average Order Value
Double your eComm challenge TOP 20% Bottom 80%
9%
23%
1%
40%
2%
25%
Admin Club Mobile POS Telesales Web
11%
20%
0% 51%
12%
6%
• Take one action to increase your AOV.
• Triple the growth of your email list.
Double your eCom challenge: