Top 10 TricksOf Today’s Successful Websites

A Close Look at How to Improve Your WebsitePresented to: Charlotte Technology Partners

Websites are now expected to be more than brochures, they’re expected to be a

business tool.

Is Yours?

The Five Concepts of the New Web

#1 Websites are #1 Websites are not necessary… not necessary… access to access to information is.information is.

#2 Boring website = Boring #2 Boring website = Boring businessbusiness

#3 Customers want what they’re looking #3 Customers want what they’re looking for, or else they’ll go somewhere else to for, or else they’ll go somewhere else to get it.get it.

#4 If they wanted to search for #4 If they wanted to search for it, it,

they’d just use Google!they’d just use Google!

#5 Teach them & they’ll trust you.#5 Teach them & they’ll trust you.If they trust you, they’ll buy from If they trust you, they’ll buy from

you.you.

The Top 10 Tricksfor Today’s Websites

+1

#10 Professional Brand & Design

#9 User Friendly Navigation

#8 Targeted & Optimized Pages

#7 Multiple Contact Points

#6 Useful/Educational Content

#5 Case Studies & Testimonials

#4 Build Your Database

#3 Engage Your Audience

#2 Multiple Calls-to-Action

#1 Analytics & Performance Tracking

I did that.

What Happens Now?

+1 The Follow-up

Remember the Concepts

1. Access to information is key

2. Boring website = boring business

3. Give them what they’re looking for

4. Simplify your website design & content

5. Education is better at converting

Thank you for your time!

Brian Hamlett is the President and owner of mPower Consulting, an online marketing consultancy based in Charlotte, North Carolina.

His goal is to “Make the Web Easy” for businesses and organizations to leverage the power of the Internet to fuel growth, increase sales, attract new prospects and build strong relationships with customers.

He is routinely invited to speak to groups on topics such as: social media for businesses, online marketing strategy, building better websites, using the web to cut operational costs, and digital relationship-building.

Contact him or learn more about him by going to: www.mpoweringu.com