The Tech Behind Headline Hunter
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Transcript of The Tech Behind Headline Hunter
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–Jack Welch
“If the rate of change on the outside exceeds the rate of change on the inside, then the end is
near.”
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The Tech Behind Headline Hunter
A Back Office Tour
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theflowguys.com
Outline• Introduction
• Features of Screencast
• IT Wisdom From The Trenches
• The Business As A System
• Deep Dive Key Automations
• The Applications In Use
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theflowguys.com
Introduction• IT Project Management Consultant
• Former Police and Military Officer
• Lived and worked in Antarctica
• Deliver multi-million dollar IT projects in large enterprises
• 30 years experience in IT
• Have been empowering large to small enterprises with automation and systemisation for my whole career
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theflowguys.com
Features of Screencast• Chat on the right, feel free to talk about content
• Questions and subjects below, will be answered at the end
• Feel free to complete the Polls below
• Video available afterwards
• Transcript and part of a top secret operation to revealed soon
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theflowguys.com
IT Wisdom From The Trenches
• Never store data on your Hard Drive, use Dropbox, Google Drive or OneDrive
• Move from programs installed on your Hard Drive to cloud based services where possible
• Don’t pay mega bucks for a all-in-one system
• Instead, invest in monthly subscription fees for best-of-breed systems
• Use the power of the web to automate data movement between systems
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theflowguys.com
Business As A System• Consider your business model - here’s one I prepared earlier…
• Take the time to map out the customer’s journey
• From first touch point with your brand
• To being a raving fan
• Draw pictures of it
• List what can be automated & what needs to be automated - this is your Automation Project Plan
• Then just go through the list automating, soon there will nothing left to automate
• Don’t leave anything on the table
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theflowguys.com
Virtual Reality• Think of where the people are - Facebook
• Think of a shopping mall analogy
• Sandwich Board - Lead Magnet
• Waiting Room - Headline Hunters - qualified leads
• Shop - Workshop Venue
• Green Room - Media Darlings - Hang with raving fans, see them achieve and succeed, provide support, like minded cool people
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theflowguys.com
Key Automations• Lead Magnet (LBB) Campaign, 8 emails, growing a relationship with links to
purchase half-day workshop (trip wire).
• Trip Wire (Half-Day Workshop) Campaign, 8 emails, workshop tags & merge codes applied, text message 3 days out and text message night before.
• Two-Day Campaign, 8 emails, workshop tags & merge codes applied, manual registration from half-day, text message morning of including Google URL.
• Payment processing of payment plans & registrations, processing all day every day, auto escalation of missed payments to text messages up to three attempts, auto task sent to Help Desk for manual phone call.
• Automation of consult bookings with link for new registration in initial email and link to complete online Big Story assessment form.
• Clicking through these send a tag to IFS which allows us to run a report on who hasn’t completed the assessment and or booked in for their consult.
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Campaign Plan for Lead Magnet
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Campaign Plan Lead Magnet Nurture Campaign
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Campaign Plan for Half-Day Workshops
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Campaign Plan for Specific Half-Day Workshop
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Campaign Plan for Two-Day Workshops
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Campaign Plan for Specific Two-Day Workshop
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Applications in Use• Wordpress Website using the awesome Thrive Ignition Theme
• Infusionsoft - Payments & Campaign Automation
• Help Scout - Global Help Desk - displays data directly from Infusionsoft
• AppointmentCore - Automation & integration with Google Calendar
• Survey Monkey - Big Story Assessment
• Zapier - moves data & triggers tags between Infusionsoft, Custom Attendance App, Xero, Survey Monkey, AppointmentCore
• Xero - Business Finance System
• Asana - internal task & project management
• Harvest - staff timesheet
• Google Calendar
• SLACK! - internal and external chat channels