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The Tao of Market Research
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Transcript of The Tao of Market Research
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Muder Chiba
The Road Ahead
The Future of Marketing Research
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Muder Chiba
Defining MR
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Muder Chiba
Defining MR
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Muder Chiba
Defining MR Unconscious competence
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“Marketing research involves gathering and analyzing (information) in a systematic manner, with the objective of identifying or solving marketing problems and facilitating decision-making.
Defining MRConscious competence
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Muder Chiba
MOBILEDIYMARKETING SCIENCECOMMODITIZATIONNEUROSCIENCEMEMETICS
Predictions for 2014 and beyond
6The overarching fundamental governing frameworks are still evolving…
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Muder Chiba
The Yin and Yang of Marketing Research
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Muder Chiba
Man as Ape Man as Scientist
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Muder Chiba
Structured Data Unstructured Data
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Muder Chiba
Big Data Small Data
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Muder Chiba
Measurement Understanding
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Muder Chiba
Individual Collective
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Muder Chiba
Evidence Intuition
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Muder Chiba
Industry Guild
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Muder Chiba
Protect my *ackside
Protect my Future
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Muder Chiba
Rear view WindshieldExplanation Prediction
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Muder Chiba
AristotleBivalence
BuddhaMulti valence
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Muder Chiba
Strategy Execution
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Muder Chiba
Science Art
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Muder Chiba
Content Context
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Muder Chiba
What will all this mean to you ?
You will have to develop Bivalent Unconscious Competence in the use of Information to take business decisions…
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Muder Chiba
QualitativeMethod
QuantitativeMethod
Mode
Mode
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Muder Chiba
Algorithm Wisdom
Embrace Bivalence