The Sweet Spot : integrating brand strategy , advertising agency & digital marketing

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The Sweet THE CONNECTION STRATEGY BETWEEN BRAND Spot DIGITAL MARKETING ADVERTISING AGENCY &

Transcript of The Sweet Spot : integrating brand strategy , advertising agency & digital marketing

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The SweetTHE CONNECTION

STRATEGYBETWEEN BRANDSpot DIGITAL MARKETINGADVERTISING AGENCY &

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BIO '3 STARTUPS & COUNTING'

• Founder at TBS group,launched reward cards programme

• Created 200+ B2B partnerships/sign ups for the programme across Kerala

• Hosted training sessions for sales team

2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE

• Launched India's first Web TV• Headed the content planning &

production• Invited to Digital Matters, Singapore

• Launched one of the leading digital creative company from Kochi & expanded to Delhi

• Acquired more than 50 clients in 3 years with revenues at tine of ₹40million

• Lead the client acquisition & account strategy/planning

• Created inbound leads

• Led the acquisition talks with the French group

• Helped the group set up base in India

• Led the account planning & Strategy

Andy has been a serial entrepreneur with a deep understand on user acquisition & business strategies

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WORK PROFILE 'MULTIDISCIPLINARY EXPERTISE'Having worked with global brands as a think tank from vivid categories, Andy comes with a vast

experience from different industries

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MARKETING IS ABOUTSocial Media SIMPLY BEING SOCIAL AND TALKING TO PEOPLE

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MARKETING OF PRODUCTS OR SERVICESUSING DIGITAL CHANNELS TO REACH CONSUMERSDigital Media

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Marketing THE REALITY IS THAT PEOPLE MISS THE WORD

FROM DIGITAL MARKETING

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Let's debunksome myths

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IS NOT THE NAME OF THE GAMEChange YOUR STRATEGY DOES NOT CHANGE ONLY TOOLS CHANGE

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SEORULES HAVE CHANGED OR IS NOT RELEVANT ANY MORE

AN EXAMPLE, PEOPLE SAY

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YOU NEED TO WEAR THE HATOF A MARKETER THAN JUST SELLINGBRINGING WEBSITES TO FIRST SEARCH PAGESHERE IS ANOTHER BRILLIANT EXAMPLE.

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Hashtag IS A MUST IN YOUR AD COPY EVEN IF IT ISNT MEANT FOR A PURPOSE

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BECAUSE THE DIGITAL CONSULTANT SAID TO USE A HASHTAG BUT ITS NOT MEANT TO CREATE CONVERSATION

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IS NOTORM DELETINGPAGES FROM SEARCH

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The SweetTHE CONNECTION

STRATEGYBETWEEN BRANDSpot DIGITAL MARKETINGADVERTISING AGENCY &

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IS GOING TO BEPlanning EXTINCTDURING MY SALTMANGOTREE DAYS , WE TRIED

SELLING TREND BASED CAMPAIGNS TO CLIENTS BUT ENDED UP DOING IT OURSELVES ANYWAY

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IS EVERYTHINGTimingAN INSTANCE WHERE A GOOD CAMPAIGN COULDNT BE

LEVERAGED TO FULL POTENTIAL BECUASE WE COULDN'T WORK ON IT FROM EAELY STAGE. THE USER

GENERATED CONTENT CREATED WAS NEARLY NILL.

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IN TONE AND EXPERIENCECAN MAKE THE CUT OR NOTConsistency

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TWO DEPARTMENTS NOT TALKING TO EACH OTHER ?

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Content OVER CLUTTER

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POWERFUL YET UNDER UTILISED, BRILLIANT CAMPAIGNS CREATE CONVERSATIONS BUT NEED TO BE OPTIMISED FOR THE SAME.

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Be RELEVANT THOUGHT + CALL TO ACTION + CONVERSATIONS Social

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IS THE NEWOffline ONLINE

A CSR + PRODUCT ACTIVITY SUGGESTED TO A BRAND AND AGAIN ENDED BEING

NEUTRAL GROUND AS AN EXAMPLE AHEAD.

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Data MEETS

TO CREATE RELEVANT AND EFFICIENT MARKETING Creativity AND ADVERTISING

AND FINAL AND THE MOST IMPORTANT PART

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