The Stupidly Simple Facebook Page Features Guide
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Stupidly simple Facebook Page features guide
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I’ve been working on a few projects that require me to create various different learning materials for Facebook.One little item is something I’m calling the “Stupidly Simple Facebook Page Features Guide”.
Transcript of The Stupidly Simple Facebook Page Features Guide
Stupidly simple Facebook Page features guide
A word about storytelling
Stupidly simple Facebook Page features guide
I would not be doing my job, if I just showed you the how-to of Facebook without talking about how important stories are.
Stories are the heart and soul of your organization. They’re the thousands of tiny little living threads that bond your organization and your fans together!
What makes a good story?
Think about the thousands of stories throughout your organization and the dignity and hope they often bring out in others! Dignity and hope are feelings. And while people may not remember the specifics of each story, they will remember how you made them feel.
Your job is to evoke feelings on your Page with photos, videos and status updates. When this happens, people will spread your gospel quite naturally!
Let images tell your story
Stupidly simple Facebook Page features guide
Cover Image - Dynamically reflects
your brand. Change your cover frequently!
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section
- Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an
update for 7 days
Milestones - Tell the story of your cause
Stupidly simple Facebook Page features guide
The Cover ImageRead Facebook’s guidelines.
Beautiful photos work best!
Image size is 851px by 315px.
HOWTO: You can upload a new
cover image by mousing over your
profile pic and selecting “Change
Cover”, then “Upload Photo”
Stupidly simple Facebook Page features guide
The Profile PictureMust be simple and clearly as small as 32px.
Don’t include your organization’s name.
Image size is 180px square.
HOWTO: You can upload a new
profile picture by mousing over your
profile pic and selecting “Edit Profile
Picture”, then “Upload Photo”
Stupidly simple Facebook Page features guide
Make sure you have the resources to respond.
You only get two replies - no sales pitches!
Respond quickly with sincerity and effort.
HOWTO: To activate or disable this
feature, click on “Edit Page” in your
Admin Panel, and then select “Manage
Permissions” from the options.
The Messaging Feature
Stupidly simple Facebook Page features guide
Keep it simple and compelling but not salesy
Use language your supporters use. No jargon!
Fill out all the fields, but don’t write a novel
HOWTO: You edit your About
secton by clicking on the “About” link
below your profile picture.
The About Section
Stupidly simple Facebook Page features guide
You can customize most third-party app icons
Make sure icons (views) match the branding
Image size is 111px by 74px.
HOWTO: You can upload a custom
icon by clicking on the arrow to the
right of your icons, the mouse over
the pencil icon and select “Edit
Settings” and then click “Change”
Custom Icons (views)
Stupidly simple Facebook Page features guide
Pin your best content or a promotion
They only last for seven days
Consider content that’s been proven (Insights)
HOWTO: You can Pin an update to
the top of your Timeline by clicking
on the pencil icon at the top right of
any post and select “Pin to Top”
Pinning
Stupidly simple Facebook Page features guide
Breaks up the visual space of your Timeline.
Make sure photos and videos are hi-res.
Reposition photos that have been highlighted.
HOWTO: You can Highlight an
update (preferably photos and videos)
by clicking on the star icon at the top
right of any post. You can also
highlight photos in your Activity Log.
Highlighting
Stupidly simple Facebook Page features guide
Use milestones to tell the bigger story!
Use photos in every milestone
Make them about your cause or your people
HOWTO: You can create
Milestones from the update window
on your Page by clicking on “Event,
Milestones” and then “Milestone”
Milestones
Stupidly simple Facebook Page features guide
Who is John Haydon?
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...
Author: Facebook Marketing for Dummies
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, The Ellie Fund, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts
Stupidly simple Facebook Page features guide
