The streets summer 2016 kingston business engagement info pack

INFO PACKThe Royal Borough of Kingston:

Kingston-upon-ThamesSummer 2016

In This PackOverviewKey ContactsThe Streets TeamProgrammeVenuesArtistsMarketing & PressInfo for BusinessesEvaluationLooking Ahead

2Kingston The Streets 2016 Info Pack

OverviewThis pack contains all the information you need to know about The Streets summer 2016 programme in your borough. It is meant for:

● Businesses taking part in the event● Artists taking part in the event● The local borough council● Local press and media● The local BID, town centre manager and other stakeholders

The information here has been put together by Serious, the producer of The Streets, and we are veryexcited about working with so many great businesses, venues and artists in the coming weeks. You can find below general project information as well as specific details about the summer 2016 activities to help you plan your involvement and promote what’s going on. Please don’t hesitate to get in touch if have any further questions. Email : [email protected]

What is The Streets? The Streets is an urban regeneration project using live music to inspire a passion for your high street.It brings world-class artists and local talent to the high streets of 7 Outer-London boroughs in 2015 and 2016, celebrating the local streetscape and unlocking the potential of its businesses and social spaces. Where is The Streets? The project takes place in the following high streets:

● Woolwich● Ilford● Leyton● Tooting● South Norwood● Kingston● Twickenham

When is The Streets? The Streets takes place in July and November of 2016 building on the activities of 2015.


Events in the summer of 2016 are scheduled as follows: ● Friday 8 July and Saturday 9 July in Woolwich● Saturday 9 July and Sunday 10 July in South Norwood● Saturday 9 July and Sunday 10 July in Kingston● Saturday 16 July and Sunday 17 July in Ilford● Saturday 23 July in Leyton● Saturday 23 July and Sunday 24 July in Twickenham● Saturday 23 July and Sunday 24 July in Tooting

The project launched in July 2015 with a spectacular percussion-induced bang and it continued in the autumn of 2015 with a broad programme of EFG London Jazz Festival artists, established local artists and amateur local artists from the boroughs. All sorts of businesses and spaces have transformed themselves into venues for performing artists; from libraries to shopping malls, shoe shops to charity shops, big brands, independents, cafes, pubs, restaurants, churches, kids’ spaces, department stores, empty units, town halls, and not forgetting outside on the streets themselves. Aims of The StreetsThe Streets has a number of key objectives:

● To create a series of dynamic cultural events focused on the high streets of 7 Outer-London boroughs that positively impact on local businesses and residents.

● To provide tangible opportunities for high street businesses to showcase their USP and explore ways to attract new customers.

● To programme high quality artists in less obvious performance spaces such as shops and cafes on thehigh street.

● To offer fun and exciting opportunities for local residents and visitors to explore the local heritage and stories of the high streets.

● To offer participatory workshops and cultural activities to local residents, community groups and artists, and to proactively involve them in the project.

● To tap into and showcase the pre-existing local artistic and creative scene as part of The Streets’ events.Summer 2016 EventsAcross 7 boroughs in July 2016 a vibrant celebration of vocal music will take place focusing on discovery, participation and spectacle. Two main themes will shape events in each borough:


● CHOIR CLOCKA series of 11 vocal performances and workshops involving professional and amateur singinggroups which take place on the hour every hour in a variety of venues on the high street. There will be opportunities for participation and the audience will be able to walk from venue to venue, listening to different groups and discovering their high street as part of a trail.

● STREET SONGA day of singing on the high street using a temporary stage as a focal point for headline and local amateur performances.

Who runs The Streets? Live music producer Serious produces The Streets, working in close collaboration with a consortium of local authorities:

● London Borough of Waltham Forest● London Borough of Redbridge● The Royal Borough of Greenwich● London Borough of Croydon● London Borough of Wandsworth● The Royal Borough of Richmond upon Thames● The Royal Borough of Kingston upon Thames

Who pays for The Streets? The Streets is funded by Arts Council England, local councils and BIDs, and all opportunities for businesses are therefore free.

Further infoVisit The Streets website to discover more about the project: its aims, events, boroughs, participating businesses and artists: www.thestreets.london.


Key ContactsBorough Role Name Organisation Contact detailsKingston Producer Caroline Johnson Serious [email protected]

07802 254 631Kingston Borough lead Molly Freeman Kingston Council [email protected]

The Streets TeamThe Streets is run by the Serious project team, working closely with borough arts officers. The key members of the project team are: Ian Nolan Executive ProducerLydia Brightling-Reed Project Overview and Relationships Piers Mason Associate Director, CommunicationsAmy Pearce Associate Director, Programming Claire Whitaker DirectorDavid Jones Director

Each borough is assigned one Serious producer - see Key Contacts above. Businesses should contact their local producer for any enquiry or information you may need regarding The Streets in your area.Borough arts officers, town centre managers and other council departments are also working intensively to organise and deliver the project.


Programme


Kingston Venues

Business Website Facebook TwitterClarence Street(outside Monsoon and M&S)Kingston upon ThamesKT1 1RF

thestreets.london Kingston Council

https://www.facebook.com/Kingston-Council-296821933791980/

@RBKingston

#thestreetslondon

Riverside Walk(in front of the stairs between Comptoir Libanais and

www.riversidewalkkingston.co.uk/

Riverside Walk

https://www.facebook.com/riversidewalk

@riverside_walk


Busaba Eathai)Kingston upon ThamesKT1 1QNCharter QuayKingston upon ThamesKT1 1HS

www.cqra.org/ Charter Quay

https://www.facebook.com/CQRA.CharterQuay

@cqra

Eagle Brewery WharfKingston upon ThamesKT1 1HL

n/a n/a n/a

New Malden LibraryKingston RoadNew MaldenKT3 3LY

www.kingston.gov.uk/info/200208/libraries/299/branch_new_malden_library

n/a @kinglibheritage

Hook and Chessington LibraryThe Hook CentreHook RoadChessingtonKT9 1EJ

www.kingston.gov.uk/info/200208/libraries/292/branch_hook_and_chessington_library

n/a @kinglibheritage

Ancient Market SquareKingston Market Square KT1 1JS

kingstonmarkets.co.uk/ancient-market/

Kingston Markets

https://www.facebook.com/KingstonMarkets

@KingstonMarkets


UKNew Malden Train StationCoombe RoadNew MaldenKT3 4PX

www.nationalrail.co.uk/stations/NEM/details.html

n/a n/a

Kingston Train StationWood StreetKingston upon ThamesKT1 1UJ

www.nationalrail.co.uk/stations_destinations/KNG.aspx

n/a n/a

Rose Theatre CafeRose Theatre24 -26 High StKingston upon ThamesKT1 1HL

www.rosetheatrekingston.org

Rose Theatre Kingston

www.facebook.com/rosetheatrekingston

@Rosetheatre

Cass Art103 High St Kingston upon ThamesKT1 1NW

www.cassart.co.uk Cass Art Kingston

www.facebook.com/cassartkingston

@CASSART


ArtistsImage files for all artists can be downloaded from our Dropbox Folder:

https://www.dropbox.com/sh/7zsmc6x5oo0e9z9/AADYp1kDOPq8RFLrpXD_CPnOa?dl=0

Featured ArtistsHouse Gospel Choir

The late, great Frankie Knuckles called it ‘church forpeople who have fallen from grace’ and anyone who

has been caught up in the rapture of true house musiccan testify to its power to unify and uplift. This is the

House Gospel Choir guarantee. Performing house hitsin true gospel choir style, House Gospel Choir bring

together outstanding voices and musicians and takethem to a place where spirituality and euphoria meet.

‘The performers’ enthusiasm was infectious: the group clearly enjoy being up on stage so much thatit was hard not to smile – and sing – along.’ (Eastern Daily Press)

http://housegospelchoir.com/ https://www.facebook.com/HouseChoir/https://soundcloud.com/house-gospel-choir@HouseChoir

London Vocal ProjectThe London Vocal Project is one of the UK'sleading contemporary vocal ensembles,specialising in jazz and groove music. Led by jazzcomposer and educator Pete Churchill, LVP is avibrant community of performers.

www.londonvocalproject.comwww.facebook.com/londonvocalprojectwww.youtube.com/londonvocalproject@lvplondon


Tootsie RollersThe Tootsie Rollers are a retro girl band who fuse

old-school classics with contemporary hitsaccompanied by their dashing band The Dappers.

In a Tootsie set Pharrell Williams joins JudyGarland and Duke Ellington meets Rizzle Kicks.The Tootsies have taken their unique sound allover the world, and count Colin Firth, Richard

Branson and Kevin Spacey amongst theirfollowers.

http://www.thetootsierollers.com/https://www.facebook.com/thetootsierollers

@TheTootsies

Stratford East SingersStratford East Singers Acapella are a smaller group

of vocalists taken from Stratford East Singers.Formed by Byron Gold, SES Acapella specialise in

singing without any form of musical backing (exceptmicrophones). From a string section to a bass

drum, the singers can replicate anything whenperforming their spin on A capella music. SES Acapella and Byron Gold recently took part in BBC2’s

TV programme 'The Naked Choir'. http://www.stratfordeast.com/get-involved/stratford-east-singers/

https://www.facebook.com/StratfordEastSingers/@SEsingers


BellatrixBellatrix is a musical explorer and songwriter from the west

country, UK. Primarily a bass player and vocalist, she alsoholds the titles 2009 world beatbox champion, 2014 UK

beatbox champion, 2015 beatbox team world champion and2015 beatbox team UK champion. Unlike most beatboxers,Bellatrix has a degree in jazz double bass from the Guildhall

School of Music & Drama. Her broad palette of influencesfrom hip-hop to jazz, folk, and the downright weird is

apparent across her music and character.

http://www.bellatrixmusic.co.uk/ https://www.facebook.com/BellatrixOnline/

@Bellatrix_Music

Local Artists

Eddy Smith and the 507Fronted by the soulful voice of Eddy Smith, The 507 are

rapidly gaining a following and national airtime with therelease of their new single ‘Strangers (Since I've BeenLoving You)’. As multi-talented instrumentalists, they

effortlessly blend pop, blues, rock and soul, referencingthe likes of Al Green, Ray Charles and Led Zeppelin.

http://www.eddysmithmusic.com/https://www.facebook.com/eddysmithmusic/

@eddysmithmusic

Green Rock River BandThe multi-award winning Green Rock River Band are a hybrid of old time sounds that universally

connects with audiences all over, a sound that has echoed throughout decades of music history, inmusic hall, Americana, folk tradition and jazz. All this blended with a contemporary sound.


greenrockriverband.com

https://www.facebook.com/thegreenrockriverband@TheGRRB

Singing It BackSinging it back are delighted to be performing as part of The Streets.

Established in 2008, Singing it back runs two Kingston choirs, an annualSummer camping weekend, workplace choirs and singing workshops. For

more information please visit our website.http://singingitback.co.uk/

https://www.facebook.com/Singing-it-back-276477735730432 @SingingItBack

Retro RhapsodyRetro Rhapsody is a new theatre company that specialises in a

capella singing and comedic performance. 'ComplimentaryChorus' uses short a capella songs to compliment passers by. Thisperformance will be returning this summer following the success

of its 2015 debut! http://www.retrorhapsody.co.uk/

https://www.facebook.com/retrorhapsody/@Retrorhapsodyuk


SingsationalsSingsationals is a Kingston-based singing group that is all about

the voice. Meeting weekly, the a cappella group sings andperforms interpretations of songs as well as original material

written by the group’s leader – singer and songwriter MelissaJames.

@Singsationals

Noa Alvarez TrioNoa Alvarez was born in San Sebastián, Spain. Introduced to jazz

at an early age by her father, she fell in love with the sounds ofElla Fitzgerald and Billie Holiday. Her repertoire covers

standards from the Great American Songbook as well as bossanova classics.

http://www.noasingsjazz.com/https://www.facebook.com/noasingsjazz

@noasingsjazz


Marketing & PressOverviewThe key marketing tools for The Streets are:

● The Streets website www.thestreets.london● Printed The Streets newspapers, containing the summer 2016 programmes for all 7 boroughs● Printed banners for each borough● Social media campaign

The key press activity will be: ● A national press campaign focusing on the newsworthy stories of The Streets. ● Engagement with local press and radio by The Streets communication team and borough councils.

Social MediaTwitter will be used proactively to link with digital networks, channels and users, posting news, highlights and stories, and encouraging the conversation. The project hashtag #TheStreetsLondon will help the public follow activity. In November 2015 this reached 43,000 accounts with 65,000 impressions. See Info For Businesses for a guide on getting the most from social media.

PressA national press campaign will galvanise radio, TV and print coverage. In November 2015 The Streets was covered on 13 TV and radio segments, including BBC Radio 4 Loose Ends, BBC London Breakfast Show, London Live TV, BBC Radio 3 In Tune, BBC 1 TV London Tonight. It was also covered in Time Out, Evening Standard, The Independent Radar, Metro. Please direct press enquiries to: Sally Reeves [email protected] local press enquiries please contact:Daniela Lopez at Kingston Borough [email protected] 020 8547 4701


Info For BusinessesOverviewIf you are a business already participating in The Streets, then welcome! Read on below and you will find some useful info on how to get the most from your experience. If you are a business looking to get involved in The Streets, then please email and we will get right back to you: [email protected] you know of a business that wants to take part, please email their details to us: [email protected] keep up to date with all events and programme plans please sign up to The Streets newsletter: www.thestreets.london/signup Hosting a performance – planningYour Serious producer will be responsible for planning the performance in your business, liaising closely with you. They will consider factors such as:

● Performance times: when suits you and will work with the flow of your customers throughout the day.

● Performance space: where works best to enhance and not disrupt sales.● Technical requirements (technical equipment will be kept to a minimum).● Health & Safety (see below).

Your producer will stay in touch with you throughout the lead-up to the event and ensure you have all the information you need.

Hosting a performance – on the daySerious will have a production team on the high street managing all performances and events. They will allocate a venue manager to your business who will coordinate all aspects of the performance:

● Getting in any equipment required.● Organising the artists.● Briefing with your staff when necessary.● Helping clear the performance space if required.● Ensuring the space is safe.● Leaving things in good order at the end of the event.


Health & SafetySerious will risk-assess your business space before the event to ensure it is suitable for a live performance, and your input into this is welcome. Scenarios that need to avoided include:

● Overcrowding● Blocking of the emergency exits● Trip hazards e.g. wires lying around● Electrical hazards e.g. amps with damaged plugs● Reducing access to the toilets

Serious will live risk-assess the event as it’s happening to ensure all activity remains safe to the public and your staff.

Maximising your gainThe more you put in to The Streets, the more you’ll get out of it. Here are some suggestions to get the most from your Streets experience:

● If you run a restaurant or café, create a The Streets menu to accommodate ‘short stay’ customers wanting a snack and drink during the performance.

● Offer discounts or special promotions to customers with a The Streets flyer during the event. These can be advertised on The Streets website and, subject to space and print deadlines, on the flyer.

● Word of mouth is one of the best marketing tools around: ensure your staff know what’s going on and get them to tell regular customers, friends and family about events, spreading the word as widely as possible.

● Display The Streets flyers and posters in your business and use your own digital networks and website to publicise the event.

● Engage with The Streets on social media (see below).


Social media guide Twitter, Facebook and Instagram are great ways to tell the world what you’re up to in immediate and snappy ways. Please tell your Producer your Twitter handle, Facebook and Instagram pages so that The Streets social media team can engage with and publicise your business.Best practice for Twitter:

● Include #thestreetslondon and any other Serious / borough / venue / artist handles to maximise exposure and connectivity.

● Post as much visual content as possible e.g. a photo of your artist performing, or a The Streets video● Use Hootsuite or Tweetdeck to pre-schedule tweets, helpful when you hit a busy period.● Link Twitter and Facebook accounts so you can post to both at the same time. ● If you have made specific items to promote The Streets in your venue, post them and make sure you

direct this to customers as much as possible.● Tweet artists, Serious and other participating partners directly and increase your engagement

further.● Tweet in the lead-up, during and after your events to maximise your exposure.

Hashtags and handles to use in your Tweets / posts:Project / organisations:Organisation Role in The Streets Tags/ HandlesSerious ltd Producers of The Streets #thestreetslondon

@Seriouslive Royal Borough of Kingston Host borough @RBKingstonKingstonfirst Delivery partner @ visit_kingston

Artists / venues:● See Venue and Artist details above


Some template Tweets below:● Looking forward to @artistname performing at @venuename in #boroughname on (date).

#TheStreetsLondon bit.ly/StreetsLDN● We’re one of (number) of venues hosting @artistname for #TheStreetsLondon. Come and have a

chat afterwards & tell us what you think! ● If you’re coming to see @artistname here, make sure you try our #thestreetslondon inspired cake

too! #seeyouthere● FREE live music performance today with the brilliant @artistname. We’re offering (deal) today only!

#TheStreetsLondon #dontmissout● #TheStreetsLondon are taking over (borough name) on (date). Come and see us @venuename when

we’re hosting @artistname

EvaluationWe want to know how effective the Streets is in fulfilling its objectives as well as your own, and will be collecting as much data on the project as we can. Our evaluation includes:

● Short questionnaires for businesses to fill out before and after The Streets events.● Short questionnaires for audiences to fill out on the day of The Streets events.● Any useful information, quotes, anecdotes, stories and sales info provided by the participating

businesses on how The Streets has impacted on them, whether it’s brought new customers, what they’ve got from the experience, whether sales increased etc. This feedback can be hard data or more informal reviews – it’s all useful! Businesses will have questionnaires delivered to them before and after the event – please do fill them out. The information you provide is invaluable and helps us create meaningful feedback to the project’s funders and partners, as well as your local community. If your business has measures in place for quantifying footfall and spend and / or other data, please let us know if you are willing to share this. A team of people will be organising audience questionnaires on event days and engaging the public to get their feedback. These questionnaires will be available in all venues and we encourage businesses to be proactive in distributing them to customers, where this is appropriate.


Looking AheadThe Streets continues in November 2016 when we’ll be bringing more artists from the EFG London Jazz Festival to your high street. If you enjoyed and saw benefits from your experience engaging with The Streets please do let your producer and / or borough lead know so we can stay in touch and keep you informed of future opportunities.


The streets summer 2016 kingston business engagement info pack

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