The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

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Street View of Real Time Marke2ng: The Boulevard of Broken Dreams Perry Evans CEO @ Closely, Inc.

description

Speaker: Perry Evans, Founder, Closely

Transcript of The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

Page 1: The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

!Street!View!of!Real!Time!Marke2ng:!

The!Boulevard!of!Broken!Dreams!!!

Perry!Evans!CEO!@!Closely,!Inc.!!

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About!Closely!

•  Our!Passion!–  S2mulate!demand!where!&!when!it’s!most!valuable!–  Yield!management!via!realL2me!and!social!

•  Team!from!Jabber,!MapQuest,!Local!MaQers,!…!–  Top!pedigree!angels:!Apple,!AOL,!Google,!Intuit,!…!–  Small!product!team!heads!down!for!15!months!–  250+!beta!customers!

Page 3: The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

RealL2me!plaYorm!for!live!social!promo2on!!

•  One!place!to!design!&!create!•  Integrated!distribu2on!across!

social,!search,!LBS!•  Agency!+!business!dashboard!•  Intui2ve!analy2cs!•  Mobile!Remote!Control!

When!consumers!are!shopping,!businesses!are!busy.!!!

Conversa2onal!marke2ng!does!not!resonate.!!Yield!management!does.!!!Small!businesses!thrive!on!demand!pull,!not!brand!development.!!

We’ve!built.!!!!!!!!!!!!!!!!!!!!!!!And!learned.!

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Right!2me!is!more!important!than!real!2me.!!Yield!management!breaks!out!of!the!adver2sing!box.!!

We’ve!learned!

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Three!Live!Examples!!

Adap2ng!RealL2me!Media!to!RightL2me!Marke2ng!


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