The Strategic Use of LinkedIn to Gain Access

to Influential People

The Strategic use of LinkedInDr. Frederick T. Wehrle

fwehrle@berkeley.edu

• Director of International Initiatives at UC Berkeley Extension

• Director of Accreditation and International Relations – Grupo Planeta, France

• Academic Director – Groupe IGS, France

• Associate Professor

• Doctorate in Management Sciences, Paris 1 Pantheon-Sorbonne, France

• Master in Biology, University of Freiburg, Germany

What is LinkedIn?

Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 3

What is LinkedIn?

Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 4

What is LinkedIn?

Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 5

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What is LinkedIn?

Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 6

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What is LinkedIn?

Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 7

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Phase 1: Build an authentic profile

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Phase 1: Build an authentic profile

Headshot

Conform to your industry.

Background picture

Illustrates your ambitions.

About section

Explains your ambitions and what impact you want to have through your work.

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Phase 1: Build an authentic profile

Experience

Explain what you know how do today, not what you did in the job back then.

Illustrate your competencies and skills with concrete examples.

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Phase 1: Build an authentic profile

Articles & activity

= Your portfolio illustrating your competencies

Publish well researched and well written articles.

If you repost, add a valuable contribution of your own.

Be careful what and when you post or like (managers, HR and LinkedIn can see your activity).

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Phase 1: Build an authentic profile

Articles & activity

= Your portfolio illustrating your competencies

Promote your achievements to build your portfolio

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Phase 1: Build an authentic profile

Interests

Follow the department you are interested in applying to.

Follow the interest groups that are most relevant in your field of interest or expertise.

All members in a group are 2nd-level contacts.

Groups that require application are more valuable.

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Phase 2: Create your initial network

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Personal Network: People that will not refuse your connection request Family

Friends

Professional Network: People that are likely to accept your connection request Current and former colleagues & supervisors

Alumni of your high school, college / university

Extended Network: People that will share their network Members of interest groups

People interested in your network

Phase 2: Create your Core Network

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Personal Network: People that will not refuse your connection request

Family

Friends

Phase 2: Create your Core Network

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Professional Network: People that are likely to accept your connection request

Current and former colleagues & supervisors

Phase 2: Create your Core Network

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Professional Network: People that are likely to accept your connection request

Current and former colleagues & supervisors

Alumni of your high school, college / university

Phase 3: Strategically grow your Network

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Phase 3: Strategically grow your Network

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Phase 3: Strategically grow your Network

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Target using Filters

Choose workplace (UCB department).

Choose industry.

Choose job title.

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Phase 3: Strategically grow your Network

Target using Filters

Choose workplace (UCB department).

Choose industry.

Choose job title.

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Demo:

https://www.linkedin.com/in/frederick-t-wehrle/

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