The Strange Case of theThe Strange Case of the Rickety Cossack and Other Cautionary Tales from Human...

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SCIENCE / PALEONTOLOGY Palgrave Macmillan Trade | 6/9/2015 9781137278890 | $27.00 / $31.50 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes 12 black & white photos

Subrights: UK Rights: Palgrave Translation Rights: Palgrave

Other Available Formats: Ebook ISBN: 9781466879430

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The Strange Case of the Rickety Cossack and Other Cautionary Tales from Human Evolution

Ian Tattersall

American Museum of Natural History emeritus curator Ian Tattersall recounts the surprising twists and turns in our understanding of our biological past

In his new book human paleoanthropologist Ian Tattersall argues that a long tradition of “human exceptionalism” in paleoanthropology has distorted the picture of human evolution. Drawing partly on his own career—from young scientist in awe of his elders to crotchety elder statesman—Tattersall offers an idiosyncratic look at the competitive world of paleoanthropology, beginning with Charles Darwin 150 years ago, and continuing through the Leakey dynasty in Africa, and concluding with the latest astonishing findings in the Caucasus.

The book’s title refers to the 1856 discovery of a clearly very old skull cap in Germany's Neander Valley. The possessor had a brain as large as a modern human, but a heavy low braincase with a prominent brow ridge. Scientists tried hard to explain away the inconvenient possibility that this was not actually our direct relative. One extreme interpretation suggested that the preserved leg bones were curved by both rickets, and by a life on horseback. The pain of the unfortunate individual’s affliction had caused him to chronically furrow his brow in agony, leading to the excessive development of bone above the eye sockets.

The subsequent history of human evolutionary studies is full of similarly fanciful interpretations. With tact and humor, Tattersall concludes that we are not the perfected products of natural processes, but instead the result of substantial doses of random happenstance.

PRAISE

Praise for Masters of the Planet:

“Quietly magnificent”—The Atlantic, runnerup for the best book of 2012

“An authoritative snapshot of the ongoing struggle to understand our evolutionary past.”—Financial Times

IAN TATTERSALL is Curator Emeritus in the Division of Anthropology of the American Museum of Natural History in New York City. The author of many books, including the widely praised Masters of the Planet, he is often interviewed about human evolution in the media and speaks around the world. He is the winner of numerous awards, and lives in Greenwich Village.

PALGRAVE MACMILLAN TRADE JUNE 2015

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SOCIAL SCIENCE / SOCIOLOGY / URBAN Palgrave Macmillan Trade | 8/11/2015 9781137278982 | $28.00 / $32.50 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt

Subrights: UK Rights: Palgrave Translation Rights: Jean V. Naggar Literary Agency, Inc.


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The Disaster Profiteers How Natural Crises Are Making the Rich Richer and Leaving the Poor Even Further Behind

John C. Mutter

In the tradition of Naomi Klein’s Shock Doctrine, a leading geoscientist argues that natural disasters too often push the modern world towards more extremes of inequality

Natural disasters don’t matter for the reasons we think they do. They generally don’t kill a huge number of people. Most years more people kill themselves than are killed by Nature’s tantrums. And using standard measures like Gross Domestic Product (GDP) it is difficult to show that disasters significantly interrupt the economy. It’s what happens after the disasters that really matters—when the media has lost interest and the last volunteer has handed out a final blanket, and people are left to repair their lives. What happens is a stark expression of how unjustly unequal our world has become. The elite make out well—whether they belong to an open market capitalist democracy or a closed authoritarian socialist state. In Myanmar—a country ruled by a xenophobic military junta—the generals and their cronies declared areas where rice farms were destroyed by Cyclone Nargis as blighted and simply took the land. In New Orleans the city was reshaped and gentrified post Katrina, making it almost impossible for many of its poorest, mostly black citizens to return. In this important book, John Mutter argues that when no one is looking, isasters become a means by which the elite prosper at the expense of the poor. As the specter of increasingly frequent and destructive natural disasters looms in our future, this book will ignite an essential conversation about what we can do now to create a safer, more just world for us all.

JOHN C. MUTTER is a professor at Columbia University with appointments in the department of Earth and Environmental Sciences and in International and Public Affairs. He was previously deputy director of the Earth Institute. Mutter was a Fellow of the American Association for the Advancement of Science in 2007. A contributor to the blog site OECD and to EARTH Magazine, Mutter has appeared on broadcast media including CNN and CBS. He lives in New York City.

PALGRAVE MACMILLAN TRADE AUGUST 2015

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HISTORY / MILITARY / WORLD WAR II Palgrave Macmillan Trade | 6/23/2015 9781137279040 | $28.00 / $32.50 Can. Hardcover | 304 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes one 8page black & white photo insert



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Lost Destiny Joe Kennedy Jr. and the Doomed WWII Mission to Save London

Alan Axelrod

A fresh look at the oldest son of the Kennedy clan, who lost his life in one of the most daring and desperate missions of WWII

On August 12, 1944, Lieutenant Joseph P. Kennedy, Jr., heir to one of America’s most glamorous fortunes, son of the disgraced former ambassador to Great Britain, and big brother to freshly minted PT109 hero JFK, hoisted himself up into a highly modified B24 Liberator bomber. The munitions he was carrying that day were fifty percent more powerful than TNT.

Kennedy’s mission was part of Operation Aphrodite/Project Anvil, a desperate American effort to rescue London from a rain of German V1 and V2 missiles. The decision to use these bold but crude precursors to modernday drones against German Vweapon launch sites came from Air Corps high command. Lieutenant General Jimmy Doolittle, daring leader of the spectacular 1942 Tokyo Raid, and others concocted a plan to install radio control equipment in “warweary” bombers, pack them with a dozen tons of high explosives, and fly them by remote control directly into the concrete German launch sites—targets too hard to be destroyed by conventional bombs. The catch was that live pilots were needed to get these flying bombs off the ground and headed toward their targets. Joe Jr. was the first naval aviator to fly such a mission. And—in the biggest manmade explosion before Hiroshima—it killed him.

A rare exploration of the origin of today’s controversial military drones, this book is also a searing and unforgettable story of heroism, WWII, and the Kennedy dynasty that might have been.

ALAN AXELROD is the author of biographies of Generals Patton and Bradley and numerous other books on American military history. He has extensive media experiance and has been featured on MSNBC, CNN, CNBC, Fox, NPR, and many others. He and his work have been featured in BusinessWeek, Fortune, and Cosmopolitan, among others and he has been a consultant to historical museums, cultural institutions, television's "Civil War Journal", the WB Network, and the Discovery Channel. He lives in Atlanta, GA.


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BUSINESS & ECONOMICS / MARKETING / GENERAL Palgrave Macmillan Trade | 8/18/2015 9781137279712 | $27.00 / $31.00 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt

Subrights: UK Rights: Palgrave Translation Rights: Folio Literary Management, LLC


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The Global Code What We All Value, and Why, in the New World Economy

Clotaire Rapaille

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

For decades, Clotaire Rapaille’s work focused on how people’s relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decisionmaking: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master’s degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multisphere world is affecting us al...

PRAISE

Praise for The Culture Code: “This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today’s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.” —Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader

DR. CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a company that has been successfully guiding its clients' interests in marketing, brand positioning, advertising, and product development since 1976. Their global clients include Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L’Oreal, and Procter & Gamble, among other Fortune 100 companies. He lives in Palm Beach, FL.


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BUSINESS & ECONOMICS / ENVIRONMENTAL ECONOMICS Palgrave Macmillan Trade | 8/25/2015 9781137279859 | $27.00 / $31.00 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt

Subrights: UK Rights: Palgrave Translation Rights: The Kneerim, Williams & Bloom Agency, LLC


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Lighting the World Transforming our Energy Future by Bringing Electricity to Everyone

Jim Rogers

Duke Energy chairman Jim Rogers shows why bringing clean, sustainable electricity to remote villages across the world is the key to our energy future

1.2 billion people on Earth still don’t have electricity. Even where cell phones are now common, like subSaharan Africa and parts of India, villagers still walk miles to charge them. But new largescale, sustainable solutions will not only usher in a new era of light, but be an important first step in lifting people from poverty and putting them on a road of sustainable economic development. Also, a unique, transforming opportunity for Western thinkers and practioners will be created. These areas have largely skipped the analog stage of power development, and have moved straight from the middle ages to the digital age. They are not encumbered by existing infrastructure, dependence on fossil fuels, or too many outdated laws and regulations. An ideal innovation incubator, the developing world might just be the best way to make progress on our own energy issues at home.

Jim Rogers is leading a grand collaborative effort to bring sustainable, clean electrical power to everyone who lacks it. This reverse engineering, he contends, could solve the energy crises of America and Europe, while also making the world a cleaner, smarter place. But it won’t be easy. In Lighting the World, Rogers details the bold thinking, international cooperation, and political will required to illuminate the future for everyone.

JIM ROGERS is the former Chairman, President and CEO of Duke Energy, the largest electric power company in the US. In 2009, Newsweek named him one of “The 50 Most Powerful People in the World.” Rogers is an expert commentator and has appeared on 60 Minutes, Bloomberg News, CNBC, MSNBC, and The Colbert Report. He has spoken at the Aspen Institute, the UN, and the World Economic Forum, and has served on the boards of eight Fortune 500 companies. He lives in Charlotte, NC.


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ART / HISTORY / CONTEMPORARY (1945 ) Palgrave Macmillan Trade | 7/14/2015 9781137279873 | $26.00 / $29.99 Can. Hardcover | 272 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Plus one 8page color insert

Subrights: UK Rights: Palgrave Translation Rights: Martin Literary Management


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The Art of the Con The Most Notorious Fakes, Frauds, and Forgeries in the Art World

Anthony M. Amore

The untold stories of some of history’s most notorious art cons—and the secret history of fakes, frauds, and forgeries in the art world

Art scams are today so numerous that the specter of a lawsuit arising from a mistaken attribution has scared a number of experts away from the business of authentication, and with good reason. Art scams are increasingly convincing and involve incredible sums of money. The cons perpetrated by unscrupulous art dealers and their accomplices are proportionately elaborate.

The Art of the Con tells the stories of some of history’s most notorious yet untold cons. They involve stolen art hidden for decades; elaborate ruses that involve the Nazis and allegedly plundered art; the theft of a conceptual prototype from a wellknown artist by his assistant to be used later to create copies; the use of online and television auction sites to scam buyers out of millions; and other confidence scams incredible not only for their boldness but more so because they actually worked. Using interviews and newly released court documents, The Art of the Con will also take the reader into the investigations that led to the capture of the con men, who oftentimes return back to the world of crime. For some, it’s an irresistible urge because their innocent dupes all share something in common: they want to believe.

PRAISE

Praise for Stealing Rembrandts: “[A] gripping narrative.”—The Washington Post

"A quick and entertaining read."—The Christian Science Monitor

"This is a terrific book, and excellently researched."—ARTnews

ANTHONY M. AMORE is an expert in security matters and head of security and chief investigator at the Isabella Stewart Gardner Museum in Boston. He is the coauthor of Stealing Rembrandts, which was a Wall Street Journal True Crime Best Seller. Before joining the Gardner Museum in 2005, Amore worked for the U.S. Department of Homeland Security’s Transportation Security Administration (TSA), and was a Special Agent with the Federal Aviation Administration. He lives in Boston, MA.

PALGRAVE MACMILLAN TRADE JULY 2015

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BUSINESS & ECONOMICS / INDUSTRIES / FINANCIAL SERVICES Palgrave Macmillan Trade | 7/21/2015 9781137279927 | $17.00 / $19.50 Can. Trade Paperback | 240 pages | Carton Qty: 6.125 in W | 9.250 in H | 0.875 in T | 1.000 lb Wt Includes 2 tables


Other Available Formats: Hardcover ISBN: 9781137278722 Ebook ISBN: 9781137401427

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In Bed with Wall Street How Bankers, Regulators and Politicians Conspire to Cripple Our Global Economy

Larry Doyle

A look under the sheets at the incestuous relationship between Wall Street, Washington, and the regulators who are supposed to protect the rest of us

The 2008 financial crisis brought the US to its knees, and spawned nationwide protests against the lack of regulation facing Wall Street. But the average American still fails to grasp what was—and still is—happening: that the inmates continue to run the asylum. Doyle has been tracking this story for years, and exposes here how Wall Street, politicians, and regulators themselves have conspired for personal and industrywide gains while failing to protect investors, consumers, and the American public. He details the corrupt nature of the financial police, who are little more than meter maids imposing fines that amount to nothing more than a slap on the wrist.

Doyle exposes the revolving door of Wall Street, wherein the regulators are all former or future employees of the firms they’re tasked with overseeing, and how they routinely serve the interests of the industry itself rather than protecting investors and markets. Recent bombshells—such as multibillion dollar trading losses at JP Morgan, the manipulation of interest rates via the LIBOR scandal, and money laundering with drug cartels and rogue nations such as Iran—are symptomatic of this corrosive culture and the lack of trust in the system. As the big banks fight to avoid real reforms that would protect the economy, this book is a timely, important, and shocking look inside the WashingtonWall Street conspiracy crippling America and the global economy.

PRAISE

“A blistering account of the way that a "conspiracy" between Washington and Wall Street has lined the pockets of the richest financial services firms at the expense of average Joes." —Connecticut Post

“Not only does Larry Doyle have years of Wall Street experience that make him an essential observer of the world of finance but he also has something that very few commentators of the scene have: An extraordinarily highlevel of honor and integrity. The combination makes Larry Doyle's new book a must read!” —William D. Cohan, author of House of Cards

LARRY DOYLE is a former mortgagebacked securities trader who has worked for the First Boston Corporation, Bear Stearns, Union Bank of Switzerland, Bank of America, and JP Morgan Chase. Doyle is a contributing author for a number of news outlets and financial sites including Seeking Alpha, Business Insider, CNN/Fortune, ForexPros, and Wall Street Pit. He currently runs his own investment practice and lives in Greenwich, CT.


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BUSINESS & ECONOMICS / ENTREPRENEURSHIP Palgrave Macmillan Trade | 4/21/2015 9781137280008 | $26.00 / $29.99 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes one 8page black & white photo insert

Subrights: UK Rights: Foundry Literary + Media LLC Translation Rights: Foundry Literary + Media LLC


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Big Weed An Entrepreneur's HighStakes Adventures in the Budding Legal Marijuana Business

Christian Hageseth with Joseph D'Agnese

An inside look at the legal marijuana industry and the huge economy it’s creating—from the founder of Green Man Cannabis, the fastestgrowing marijuana producer in the country

Legal marijuana is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly. Christian Hageseth is the face of the revolution—an entrepreneur and father of three who worked in the whitecollar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastestgrowing marijuana company in the country, he’s the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same–namely Philip Morris, Monsanto and a who’s who of Big Pharma. He predicts a future where the marijuana market splits in two: the highend, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It’s an entrepreneur’s dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

CHRISTIAN HAGESETH is a seasoned entrepreneur in the food, finance, and real estate industries, and the founder of Green Man Cannabis, the fastestgrowing and most innovative legal marijuana company in the country, which last year produced the best pot in the world. In 2014, Green Man Cannabis won the 2014 US Cannabis Cup, the marijuana industry’s highest award for product excellence. He lives in Denver, CO.

PALGRAVE MACMILLAN TRADE APRIL 2015

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HISTORY / UNITED STATES / 20TH CENTURY Palgrave Macmillan Trade | 5/26/2015 9781137280015 | $28.00 / $32.50 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes 20 black & white photos throughout

Subrights: UK Rights: Faith Childs Literary Agency Translation Rights: Faith Childs Literary Agency


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Firefight The CenturyLong Battle to Integrate New York's Bravest

Ginger Adams Otis

As police and fire departments still struggle with integration across the US, the powerful story of the black men who fought for a place in the FDNY

In 1919, when Wesley Williams became a New York City firefighter, he stepped into a world that was 100% white and predominantly Irish. As far as this city knew, black men in the FDNY tended horses. Nearly a century later, many things in the FDNY had changed—but not the scarcity of blacks on the job. New York had about 300 black firefighters—roughly 3 percent in a city of two million African Americans. That made the FDNY a true aberration compared to all the other uniformed departments, like the NYPD. Decades earlier, women and blacks had sued over its hiring practices and won. But the FDNY never took permanent steps to eradicate the inequities, which led to a courtroom showdown between New York City's billionaire Mayor, Mike Bloomberg, and a determined group of black activist firefighters. It was not until 2014 that the city settled the $98 million lawsuit. At the center of this book are stories of courage—about firefighters risking their lives in the line of duty but also risking their livelihood by battling an unjust system. Among them: FDNY Captain Paul Washington, a second generation black firefighter, who spent his multidecade career fighting to get minorities on the job. He faced an insular culture made up of relatives who never saw their own inclusion as favoritism. Based on years of on the ground reporting, Firefight is an exciting blend of the highoctane energy of firefighting and critical Civil Rights history.

GINGER ADAMS OTIS has been writing about New York City and local politics for more than a decade. She is a staff writer at the NY Daily News and previously worked at the NY Post. Otis started covering City Hall and the Fire Department when she worked for The ChiefLeader. She’s been a radio and print freelancer for WNYC, the Associated Press, BBC, National Public Radio, The Village Voice and national magazines such as Jane and Ms. She lives in Harlem, NY.

PALGRAVE MACMILLAN TRADE MAY 2015

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BIOGRAPHY & AUTOBIOGRAPHY / POLITICAL Palgrave Macmillan Trade | 7/21/2015 9781137280046 | $28.00 / $32.00 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes one 8page black & white photo insert

Subrights: UK Rights: Palgrave Translation Rights: Dystel & Goderich Literary Management, Inc.


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Being Berlusconi The Rise and Fall from Cosa Nostra to Bunga Bunga

Michael Day

The first book to fully document the scandalriddled rise and fall of Italy's Prime Minister and tabloid star—Silvio Berlusconi

People from all walks of life are appalled and fascinated in equal measure by the stratospheric political career of the tycoon and threetime Italian Prime Minister.

Michael Day provides an in depth look at the life and crimes of the shameless media mogul until his nine lives ran out and he faced definitive conviction which signaled his irreversible decline. He tells the story of a bright and ambitious man from a lowermiddle class family who shook off his humble origins and rose to become rich and powerful beyond most people’s dreams—a multibillionaire whose Mediaset company remains one of Europe's largest television and cinema conglomerates. Along the way, amid the election victories, business triumphs, and womanizing, he became bogged down by his hubris, egotism, sexual obsessions, as well as his flagrant disregard for the law.

And yet how and why did Italy and Italians put up with him for so long?

With the 78yearold’s legal woes ongoing, including further trials for bribery, after a recent ninemonth community service stint, Being Berlusconi is welltimed to mark the final chapters of a notorious—and astonishing—life and career.

MICHAEL DAY is a Londonborn journalist with almost twenty years of experience. He has lived in Italy for the past seven years, and been Italy Correspondent for The Independent for the last six years. He has also covered Milan for the US weekly Variety, and written features from Italy for the Wall Street Journal.


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BUSINESS & ECONOMICS / ECONOMICS / THEORY Palgrave Macmillan Trade | 5/12/2015 9781137280077 | $28.00 / $32.00 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt



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End Unemployment Now How to Eliminate Joblessness, Debt, and Poverty Despite Congress

Ravi Batra

A reality based blueprint for ending unemployment quickly by going around an uncooperative Congress

2010 marked the year when the National Bureau of Economic Research declared an end to the Great Recession. The economy had shed over six million jobs in 2008 and 2009, but few had been recalled to work by 2010. Today, government policies have yet to make a significant dent in unemployment. Here, Ravi Batra explores why this is the case. He explains how joblessness can be completely eliminated—in just two years, and without the help of our painfully incompetent Congress. The President and the Federal Reserve have the legal authority to generate freemarket conditions that will quickly end the specter of unemployment, all without involving Congress.

Some examples of how to end unemployment without congressional intrusion: • Creating a bank by the FDIC to compete with banking giants and then charging only 5% interest rates on credit card balances, instead of the standard 1035% seen today • Banning mergers among large and profitable firms, as such mergers directly cause layoffs and reinforce monopoly capitalism • Aid to small businesses in the form of cheap loans and government contracts, because small firms have been real job creators since 1980, while Big Business has been a job destroyer • Offer retiree bonds to increase the incomes of pensioners who live on savings and whose incomes have been practically destroyed by the collapse of interest rates • Bring oil prices down to $20/barrel, which would lower a gallon of gas to $1.50

DR. RAVI BATRA, a professor of economics at Southern Methodist University, is the author of six international bestsellers. Previously, Batra has been ranked third in a group of “superstar economists,” according to Economic Enquiry. Dr. Batra has been written up in major newspapers and magazines, such as the New York Times, Washington Post, Time, Newsweek, etc., and has appeared on CBS, NBC, CNN, ABC, CNBC, among many other networks. He lives in Dallas, TX.


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NATURE / ANIMAL RIGHTS Palgrave Macmillan Trade | 3/24/2015 9781137280107 | $26.00 / $30.00 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Plus one 8page color photo insert

Subrights: UK Rights: Chase Literary Agency Translation Rights: Chase Literary Agency


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Beneath the Surface Killer Whales, SeaWorld, and the Truth Beyond Blackfish

John Hargrove with Howard ChuaEoan

A firsthand account of the lives of captive killer whales by one of the most experienced orca trainers to emerge from SeaWorld and the star of the hugely popular documentary Blackfish

Over the course of two decades, John Hargrove worked with 20 different whales on two continents and at two of SeaWorld’s U.S. facilities. For Hargrove, becoming an orca trainer fulfilled a childhood dream. However, as his experience with the whales deepened, Hargrove came to doubt that their needs could ever be met in captivity. When two fellow trainers were killed by orcas in marine parks, Hargrove decided that SeaWorld’s wildly popular programs were both detrimental to the whales and ultimately unsafe for trainers. After leaving SeaWorld, Hargrove became one of the stars of the controversial documentary Blackfish. The outcry over the treatment of SeaWorld’s orca has now expanded beyond the outlines sketched by the awardwinning documentary, with Hargrove contributing his expertise to an advocacy movement that is convincing both federal and state governments to act. In Beneath the Surface, Hargrove paints a compelling portrait of these highly intelligent and social creatures, including his favorite whales Takara and her mother Kasatka, two of the most dominant orcas in SeaWorld. And he includes vibrant descriptions of the lives of orcas in the wild, contrasting their freedom in the ocean with their lives in SeaWorld. Hargrove’s journey is one that humanity has just begun to take—toward the realization that the relationship between the human and animal worlds must be radically rethought.

JOHN HARGROVE has 14 years’ experience as a killer whale trainer. His experience spans both SeaWorld of California and SeaWorld of Texas where he was promoted to the highest ranking Senior Trainer. John also has an international reputation, having been a Supervisor with MarineLand in the south of France. He resigned his position with SeaWorld in August 2012 and currently resides in New York City.

HOWARD CHUAEOAN was News Director of TIME magazine from 2000 to 2013.

PALGRAVE MACMILLAN TRADE MARCH 2015

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POLITICAL SCIENCE / GLOBALIZATION Palgrave Macmillan Trade | 7/7/2015 9781137280114 | $18.00 / $20.50 Can. Trade Paperback | 368 pages | Carton Qty: 6.000 in W | 9.250 in H | 1.250 in T | 1.000 lb Wt

Subrights: UK Rights: Palgrave Translation Rights: The Einstein Thompson Agency, LLC


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The Zero Marginal Cost Society The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism

Jeremy Rifkin

New York Times bestselling author Jeremy Rifkin explores how today’s unprecedented interconnectedness spells the end of traditional capitalism—and explains what will replace it

The capitalist era is passing. Rising in its wake is a new global collaborative Commons that will fundamentally transform our way of life. Bestselling author Jeremy Rifkin explains that intense competition is forcing the introduction of ever newer technologies, in turn boosting productivity to the point where the marginal cost of producing additional units is nearly zero, making the product essentially free. In turn, profits are drying up, property ownership is becoming meaningless, and an economy based on scarcity is giving way to an economy of abundance.

Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to networked Commons. “Prosumers” are producing their own information, entertainment, energy, and 3D printed products at nearly zero marginal cost, and sharing them via social media sites and other venues. Students are enrolling in massive open online courses (MOOCs) that also operate at nearzero marginal cost. As a result, “exchange value” in the marketplace is increasingly being replaced by “use value” on the collaborative Commons. Identity is less bound to what one owns and more to what one shares. Cooperation replaces selfinterest, access trumps ownership, and networking drubs autonomy. We are, Rifkin says, entering a world beyond markets where we are learning how to live together collaboratively and sustainably.

PRAISE

“Admirable in its scope...what makes The Zero Marginal Cost Society worth reading is its audacity, its willingness to weave a vast string of developments into a heartening narrative of what our economic future may hold for the generations to come."—Fortune “A thoughtprovoking read that pushes some of the most important new technologies to their logical–and sometimes scary–conclusions…If Rifkin’s predictions have value... it is in bringing home the extent of the technologically induced upheaval that may lie ahead. How we deal with the consequences is up to us. A grand unifying theory of [Rifkin’s] thinking over four decades.”—Financial Times

JEREMY RIFKIN, one of the most popular social thinkers of our time, is the bestselling author of 19 books including The Third Industrial Revolution, The Empathic Civilization, The European Dream, and The End of Work. Rifkin is an advisor to the European Union and heads of state around the world. He is a senior lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania and the president of the Foundation on Economic Trends in Washington, DC.


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BUSINESS & ECONOMICS / INDUSTRIES / FOOD INDUSTRY Palgrave Macmillan Trade | 5/26/2015 9781137280121 | $16.00 / $18.50 Can. Trade Paperback | 272 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 in T | 1.000 lb Wt Includes one 8page photo insert, plus additional images throughout



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The Craft Beer Revolution How a Band of Microbrewers Is Transforming the World's Favorite Drink

Steve Hindy

“[A] shaggy little history of the craft beer industry…at once a tribute to its looselimbed entrepreneurs and an airing of their familiar frustrations and triumphs.”—The New York Times

Over the past 40 years, the craft beer segment has exploded. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States, with another 1,500 in the works. Their influence is spreading to Europe’s great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, cofounder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together in one of America’s great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market—and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craftstyle beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America’s new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

PRAISE

"Hindy balances reverence with realism, resulting in a vigorous... genealogy of the burgeoning world of craft beer." —Kirkus Reviews

“The Craft Beer Revolution is a great read…And he does a nice job doing what he set out to do telling us, in an easytotake way, how ‘breweries across America got your favorite artisanal suds into your mug at your local pub, and how these craft brewers developed a community that sparked a worldwide revolution.’” —Fortune

"Hindy's explanation of the complex, often fraught ecosystem behind all those bottles will make whichever one you choose taste a bit more like victory." —Wall Street Journal

STEVE HINDY is the author of Beer School and cofounder, chairman and president of Brooklyn Brewery, one of America’s top 20 breweries. He and Brooklyn Brewery have been featured in The New York Times, the New York Post, Crain’s New York Business, New York magazine, CNN, The Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association. He lives in Brooklyn, NY.


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BUSINESS & ECONOMICS / LEADERSHIP Palgrave Macmillan Trade | 8/4/2015 9781137280138 | $17.00 / $19.50 Can. Trade Paperback | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 0.938 in T | 1.000 lb Wt Includes one 8page black & white photo insert



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The Inevitable City The Resurgence of New Orleans and the Future of Urban America

Scott Cowen with Betsy Seifter; foreword by Walter Isaacson

The incredible story of how New Orleans came back after Hurricane Katrina stronger than before, and how its success can be reproduced, from the man who spearheaded the efforts

After seven years of service as the president of Tulane University, Scott Cowen watched the devastation of his beloved New Orleans at the hands of Hurricane Katrina. When federal, state, and city officials couldn’t find their way to decisive action, Cowen, known for his gutsy leadership, quickly partnered with a coalition of civic, business, and nonprofit leaders looking to work around the old institutions to revitalize and transform New Orleans. This team led the charge to restore equilibrium and eventually to rebuild. For the past nine years, Cowen has continued this work, helping to bring the city of New Orleans back from the brink. The Inevitable City presents 10 principles that changed the game for this city, and, if adopted, can alter the curve for any business, endeavor, community—and perhaps even a nation.

This is the story of the resurgence and reinvention of one of America’s greatest cities. Ordinary citizens, empowered to actively rescue their own city after politicians and government officials failed them, have succeeded in rebuilding their world. Cowen was at the leading edge of those who articulated, shaped, and implemented a vision of transformative change that has yielded surprising social progress and economic growth: a drowned city identified with the shocking images of devastation and breakdown has transformed itself into a mecca of growth, opportunity, and hope.

PRAISE

“On its surface The Inevitable City is a book about leadership by a man who led his community through a crisis. But what it really is is the story of a love affair, between a man and the city he did so much to save. One day historians will realize how incredible it was that, in the wake of Hurricane Katrina, New Orleans found its greatest leader in a university president. They will turn here to see how and why he did what he did.”—New York Times bestselling author Michael Lewis

SCOTT COWEN is president emeritus of Tulane University and was one of the key players in the rebuilding of New Orleans after Hurricane Katrina. His work has been widely covered, including in Fast Company, Newarkbased The StarLedger, The New York Times, and The Chronicle of Higher Education. TIME magazine has named President Cowen one of the nation’s Top 10 Best College Presidents and New Orleans CityBusiness called him one of the 30 “Driving Forces” in New Orleans in the last 30 years.


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BUSINESS & ECONOMICS / DEVELOPMENT / ECONOMIC DEVELOPMENT Palgrave Macmillan Trade | 8/25/2015 9781137280145 | $27.00 / $31.50 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes one 8page black & white photo insert

Subrights: UK Rights: Idea Architects Translation Rights: Idea Architects


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The Lion Awakes Adventures in Africa's Economic Miracle

Ashish J. Thakkar

A rollicking journey through Africa’s astonishing economic awakening, from a visionary entrepreneur—and genocide survivor

Three little known facts: Africa is now the world’s fastest growing continent, with average GDP growth of 5.5% the past 10 years. Malaria deaths have declined by 30% and HIV infections by 74%. Nigeria produces more movies than America does.

This is the true story of today’s Africa, one often overshadowed by the dire headlines. Traveling from his ancestral home in Uganda, East Africa, to the booming (if chaotic) new democracies of West Africa, and down to the “Silicon Savannahs” of Kenya and Rwanda, Ashish Thakkar shows us an Africa that few Westerners are aware exists. Far from being a place in need of our pity and aid, we see a continent undergoing a remarkable transformation. We meet a new generation of ambitious, tech savvy young Africans who are developing everything from bamboo bicycles to iPhone Apps; we meet artists, film makers and architects thriving with newfound freedom and opportunity, and we are introduced to hypereducated members of the Diaspora who have returned to Africa after years abroad to open companies and take up positions in government. They all tell the same story: 21st Century Africa offers them more opportunity than the First World. Drawing from his business experience, and his own family’s history in Africa, which include his parents’ expulsion from Uganda by Idi Amin in the 70s and his own survival of the Rwandan genocide in 1994, Ashish shows us how much difference a decade can make.

ASHISH J. THAKKAR is CEO and Founder of Mara Group, a panAfrican business conglomerate that operates in 21 countries worldwide. In 2009 Ashish launched Mara Foundation, focusing on supporting emerging young African entrepreneurs. Ashish was appointed as a Young Global Leader by the World Economic Forum, and today he sits on the World Economic Forum’s Global Agenda Council on Africa. In 2014 Forbes named him one of the ten most powerful men in Africa. He lives between Uganda and Dubai.


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POLITICAL SCIENCE / POLITICAL IDEOLOGIES / GENERAL Palgrave Macmillan Trade | 6/2/2015 9781137280169 | $27.00 / $31.00 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt

Subrights: UK Rights: Palgrave Translation Rights: Mendel Media Group, LLC


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In Defense of Selfishness Why the Code of SelfSacrifice is Unjust and Destructive

Peter Schwartz

Through an Ayn Randian lens, an uncompromising argument for rational selfinterest and laissezfaire capitalism

There is one central, noncontroversial idea we’re taught about morality—that selfsacrifice is a virtue. What if it’s wrong? From childhood, we are told that serving the needs of others, rather than our own, is the essence of morality and the way to achieve social harmony. To be ethical—it is believed—is to be altruistic.

Here, Peter Schwartz questions this notion. In Defense of Selfishness shows that what altruism demands is not that you respect the rights of your neighbor and refrain from acting like Attila the Hun, but rather that you subordinate yourself to others. Altruism entails not benevolence and cooperation, but servitude. Schwartz asks why the fact that someone needs your money makes him entitled to it, while the fact that you’ve earned it, doesn’t. Schwartz rejects sacrifice, under which one person’s gain comes at the price of another’s loss. Instead, he proposes an alternative to altruism, whereby people deal with one another not by sacrificing but by offering value for value, to mutual benefit, and by refusing to seek the unearned. Schwartz proposes a world, based on Ayn Rand’s ethics of rational selfinterest, under which individuals live honest, selfrespecting, productive lives. Using reallife examples, In Defense of Selfishness illustrates the iniquity of requiring one man to serve the needs of another, challenging readers to question the standard by which they decide that something is morally right or wrong.

PETER SCHWARTZ is retired Chairman of the Board of Directors, and currently a Distinguished Fellow, of the Ayn Rand Institute—the preeminent organization for the dissemination of Ayn Rand’s ideas. Schwartz is the founding editor and publisher of The Intellectual Activist (19791991). He is often interviewed on radio and TV, by such personalities as Geraldo Rivera and Thom Hartmann. He lives in Danbury, CT.


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BUSINESS & ECONOMICS / ECOMMERCE / GENERAL Palgrave Macmillan Trade | 5/12/2015 9781250069870 | $27.00 / $31.50 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt



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Alibaba's World How One Remarkable Chinese Company is Revolutionizing Global Business

Porter Erisman

A former VP at Alibaba Group, and creator of a documentary about its origins, offers an inside glimpse at the behemoth that’s poised to transform the ecommerce world

What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world’s biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China’s ecommerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China’s GDP. And its marketplaces include another 60 million small and mediumsize business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Webphobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that’s poised to sweep the ecommerce world today. And he analyzes Alibaba’s role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

Prior to joining Alibaba.com in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 20002008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, a documentary about the rise of Alibaba and its famous founder, Jack Ma. He lives in Las Vegas, NV.


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POLITICAL SCIENCE / POLITICAL FREEDOM & SECURITY / TERRORISM Palgrave Macmillan Trade | 6/30/2015 9781250069887 | $30.00 / $34.50 Can. Hardcover | 336 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt

Subrights: UK Rights: Random House Translation Rights: Random House


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Terrorists at The Table Why Negotiating is the Only Way to Peace

Jonathan Powell

A fascinating insider's look at the subterranean world of secret negotiations between terrorist groups and governments

Should governments talk to terrorists? Do they have any choice?

Without doing so, argues author Jonathan Powell, we will never end armed conflict. As violent insurgencies continue to erupt across the globe, we need people who will brave the depths of the Sri Lankan jungle and scale the heights of the Colombian mountains, painstakingly tracking down the heavily armed and dangerous leaders of these terrorist groups in order to open negotiations with them.

Powell draws on his own experiences negotiating peace in Northern Ireland and talks to all the major players from the last thirty years—terrorists, Presidents, secret agents and intermediaries—exposing the subterranean world of secret exchanges between governments and armed groups to give us the inside account of negotiations on the front line. These past negotiations shed light on how today’s negotiators can tackle the Taliban, Hammas and alQaeda. And history tells us that it may be necessary to fight and talk at the same time.

Ultimately, Powell brings us a message of hope: there is no armed conflict anywhere in the world that cannot be resolved if we are prepared to learn from the lessons of the past.

JONATHAN POWELL worked for the British Foreign Office for fifteen years until, in 1994, Tony Blair poached him to join his ‘kitchen cabinet’ as his Chief of Staff. Since leaving the Prime Minister's office, he has worked with a Genevabased NGO, negotiating between governments and terrorist groups in Europe, Asia and Africa, and has now established his own NGO, InterMediate, to continue this work. He lives in London with his wife and two daughters.


Index

Alibaba's World: How One Remarkable Chinese Companyis Revolutionizing Global Business; Porter Erisman 19. . . . .Amore, Anthony M.; The Art of the Con: The Most NotoriousFakes, Frauds, and Forgeries in the Art World 7. . . . . . . . . . . . .Art of the Con, The: The Most Notorious Fakes, Frauds,and Forgeries in the Art World; Anthony M. Amore 7. . . . . . . .Axelrod, Alan; Lost Destiny: Joe Kennedy Jr. and the DoomedWWII Mission to Save London 4. . . . . . . . . . . . . . . . . . . . . . . . .Batra, Ravi; End Unemployment Now: How to EliminateJoblessness, Debt, and Poverty Despite Congress 12. . . . . . . .Being Berlusconi: The Rise and Fall from Cosa Nostra toBunga Bunga; Michael Day 11. . . . . . . . . . . . . . . . . . . . . . . . . .Beneath the Surface: Killer Whales, SeaWorld, and theTruth Beyond Blackfish; John Hargrove 13. . . . . . . . . . . . . . .Big Weed: An Entrepreneur's High-Stakes Adventures inthe Budding Legal Marijuana Business; Christian Hageseth

9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cowen, Scott; The Inevitable City: The Resurgence of NewOrleans and the Future of Urban America 16. . . . . . . . . . . . . . .Craft Beer Revolution, The: How a Band of MicrobrewersIs Transforming the World's Favorite Drink; Steve Hindy . .

15. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Day, Michael; Being Berlusconi: The Rise and Fall from CosaNostra to Bunga Bunga 11. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Disaster Profiteers, The: How Natural Crises Are Makingthe Rich Richer and Leaving the Poor Even Further Behind; John C. Mutter 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Doyle, Larry; In Bed with Wall Street: How Bankers, Regulatorsand Politicians Conspire to Cripple Our Global Economy 8. . . . .End Unemployment Now: How to Eliminate Joblessness,Debt, and Poverty Despite Congress; Ravi Batra 12. . . . . . . .Erisman, Porter; Alibaba's World: How One RemarkableChinese Company is Revolutionizing Global Business 19. . . . . .Firefight: The Century-Long Battle to Integrate New York'sBravest; Ginger Adams Otis 10. . . . . . . . . . . . . . . . . . . . . . . . . .Global Code, The: What We All Value, and Why, in the NewWorld Economy; Clotaire Rapaille 5. . . . . . . . . . . . . . . . . . . . .Hageseth, Christian; Big Weed: An Entrepreneur's High-StakesAdventures in the Budding Legal Marijuana Business 9. . . . . . .Hargrove, John; Beneath the Surface: Killer Whales,SeaWorld, and the Truth Beyond Blackfish 13. . . . . . . . . . . . . .Hindy, Steve; The Craft Beer Revolution: How a Band ofMicrobrewers Is Transforming the World's Favorite Drink 15. . .In Bed with Wall Street: How Bankers, Regulators andPoliticians Conspire to Cripple Our Global Economy; LarryDoyle 8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .In Defense of Selfishness: Why the Code of Self-Sacrificeis Unjust and Destructive; Peter Schwartz 18. . . . . . . . . . . . . .Inevitable City, The: The Resurgence of New Orleans andthe Future of Urban America; Scott Cowen 16. . . . . . . . . . . . .Lighting the World: Transforming our Energy Future byBringing Electricity to Everyone; Jim Rogers 6. . . . . . . . . . . .Lion Awakes, The: Adventures in Africa's EconomicMiracle; Ashish J. Thakkar 17. . . . . . . . . . . . . . . . . . . . . . . . . . .Lost Destiny: Joe Kennedy Jr. and the Doomed WWIIMission to Save London; Alan Axelrod 4. . . . . . . . . . . . . . . . .Mutter, John C.; The Disaster Profiteers: How Natural CrisesAre Making the Rich Richer and Leaving the Poor EvenFurther Behind 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Otis, Ginger Adams; Firefight: The Century-Long Battle toIntegrate New York's Bravest 10. . . . . . . . . . . . . . . . . . . . . . . . .Powell, Jonathan; Terrorists at The Table: Why Negotiating isthe Only Way to Peace 20. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Rapaille, Clotaire; The Global Code: What We All Value, andWhy, in the New World Economy 5. . . . . . . . . . . . . . . . . . . . . . .Rifkin, Jeremy; The Zero Marginal Cost Society: The Internetof Things, the Collaborative Commons, and the Eclipse ofCapitalism 14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Rogers, Jim; Lighting the World: Transforming our EnergyFuture by Bringing Electricity to Everyone 6. . . . . . . . . . . . . . . .Schwartz, Peter; In Defense of Selfishness: Why the Code ofSelf-Sacrifice is Unjust and Destructive 18. . . . . . . . . . . . . . . . .Strange Case of the Rickety Cossack, The: and OtherCautionary Tales from Human Evolution; Ian Tattersall 2. . . .Tattersall, Ian; The Strange Case of the Rickety Cossack: andOther Cautionary Tales from Human Evolution 2. . . . . . . . . . . .Terrorists at The Table: Why Negotiating is the Only Wayto Peace; Jonathan Powell 20. . . . . . . . . . . . . . . . . . . . . . . . . . .Thakkar, Ashish J.; The Lion Awakes: Adventures in Africa'sEconomic Miracle 17. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Zero Marginal Cost Society, The: The Internet of Things,the Collaborative Commons, and the Eclipse of Capitalism; Jeremy Rifkin 14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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