THE STORY - Tasty Brands Franchise · THE STORY SOIL COFFEE FARM ROASTERY Branding elements Oor...

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THE STORY SOIL COFFEE FARM ROASTERY Branding elements Oor side products Narcoffee Roasters is a sustainable specialty coffee shop concept, with its own roastery. Built on the experience of an already established and awarded team in the Romanian coffee environment, Narcoffee Roasters wants to bring consumers closer to specialty coffee. Narcoffee is the place where all the addicts for real and balanced coffee meet. Here narcos exchange experiences, stories and doses. Narcoffee is a dangerously good place because addiction is contagious. The engine of this concept is a Barista Academy, led by a worldwide champion and the continuous training of future Narcoffee team members. Moreover, through a mature and well defined interior design, top rank machines, Narcoffee Roasters coffee shops will manage to build a community of coffee lovers, united by passion and curiosity for specialty coffee. Stay True to Coffee is the Narcoffee Roasters statement. We commit to speak about the coffee process from the plantation to each cup through a subtle, honest and bold story. speciality coffee (over 85 points in Cup of Excellence competitions) direct product quality control (from negotiation to selection and roasting) barista Academy (national center for training Narcoffee personnel) world champion (responsible for selection and personnel training) top rank machinery in each coffee shop well experienced team in creating and developing food concepts know-how in the growth and management of coffee brands interior design with a mature and well defined touch highly spirited brand with a strong and refreshing identity KEY FEATURES

Transcript of THE STORY - Tasty Brands Franchise · THE STORY SOIL COFFEE FARM ROASTERY Branding elements Oor...

Page 1: THE STORY - Tasty Brands Franchise · THE STORY SOIL COFFEE FARM ROASTERY Branding elements Oor side products own roastery. Built on the experience co˜ee shop Narco˜ee Roasters

THE STORY

SOIL COFFEE FARM ROASTERY

Branding elements

Oor side products

Narco�ee Roasters is a sustainable specialty co�ee shop concept, with its own roastery. Built on the experience of an already established and awarded team in the Romanian co�ee environment, Narco�ee Roasters wants to bring consumers closer to specialty co�ee. Narco�ee is the place where all the addicts for real and balanced co�ee meet. Here narcos exchange experiences, stories and doses. Narco�ee is a dangerously good place because addictionis contagious.

The engine of this concept is a Barista Academy, led by a worldwide champion and the continuous training of future Narco�ee team members. Moreover, through a mature and well defined interior design, top rank machines, Narco�ee Roasters co�ee shops will manage to build a community of co�ee lovers, united by passion and curiosity for specialty co�ee.

Stay True to Co�ee is the Narco�ee Roasters statement. We commit to speak about the co�ee process from the plantation to each cup through a subtle, honest and bold story.

speciality co�ee(over 85 points in Cup of Excellence competitions)direct product quality control (from negotiation to selection and roasting)barista Academy (national center for training Narco�ee personnel)world champion (responsible for selection and personnel training)top rank machinery in each co�ee shopwell experienced team in creating and developingfood conceptsknow-how in the growth andmanagement of co�ee brandsinterior design with a mature and well defined touchhighly spirited brandwith a strong and refreshing identity

KEY FEATURES