THE STORY Building on the # 1 Heel Cup Brand Worldwide 1.
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Transcript of THE STORY Building on the # 1 Heel Cup Brand Worldwide 1.
THE STORYBuilding on the # 1 Heel Cup Brand Worldwide
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1. Resembles Natural Fat Padding in Foot –Duplicates & Enhances Nature’s Design
2. Shock Absorption happens Mechanically through Multi-Layer Waffle Design
3. NO heavy silicone material4. Raises Heel and Reduces Stress on Achilles Tendon5. Returns Impact Energy6. Always rebounds to its Shape = 100% Memory7. Actual Cup Shape = Secure Comfort8. Available in Kids Size -Severs disease9. Lifetime warranty10. US made
10 REASONS to ONLY use Heel cups
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PAIN RELIEF from: Non-chronic high impact stress levels DUE TOa) Overuse (high impact activities)b) Overweightc) Young Age (Severs disease)d) Old Age (thinning of fat layers)
PAIN PREVENTION: For all ages and all activities
HEALING SUPPORT: In combination with ProStretch and as post-surgery cushioning
Shock absorbers for your feet TM
The Use of Heel Cups in the Medical Practice•Heel pain and plantar fasciitis are the
most common foot problem seen in medical practices
•Scientific research guidelines* released in 2010 recommend prescription of heel cups and stretching exercises as best initial treatment options
•Implications of using prefabricated heel cups during initial treatment in the medical practice:
• Free up resources for complicated treatments• Better Cost alternative • Maintain role for rigid custom arch supports for
many other severe foot conditions
* Source: The Diagnosis And Treatment of Heel Pain A CLINICAL PRACTICE GUIDELINE REVISION 2010 The Journal of Foot & Ankle Surgery James L. Thomas, DPM1, Jeffrey C. Christensen, DPM2, Steven R. Kravitz, DPM3, et al.
Study by AOFAS* shows Tuli’s heel cup brings PAIN RELIEF for 88% of patients
Study Objective:– To establish best initial non-operative care for heel pain
Description:– 2 year randomized national study with 5 foot & ankle care centers in US
Methodology– 5 groups with160 women and 76 men– Patients with systemic disease, significant musculoskeletal complaints, sciatica, or local nerve entrapment were
excluded
Results & Pain Relief
Prefabricated inserts are better for initial treatment of proximal plantar fasciitis *American Orthopedic
Foot and Ankle Society
Patient Group Pain Relief Results
Only Stretching- Achilles/ Plantar stretches 72%
Stretching & 3 types of prefabricated product 88% - with Tuli’s heel cup
Stretching & Custom orthotic 68%
Source: Comparison of custom and prefabricated orthoses in the initial treatment of proximal plantar fasciitis. Pfeffer G; Bacchetti P; Deland J; Lewis A Anderson R; Davis W; et al. Int 1999 Apr;20(4):214-21 9
Strengthening & Growing the Brand
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Offer Premium
Gel Products
Promote Heel Pain Solution
Sets
Offer Full Line of
Specialty Products
Include Pain Relief
Retail Center
Focus Specialty Insole
Gaitors ¾ Insole & Full Insole
• Ultra thin carbon fiber arch support• Semi-customizable, moldable• Light weight, effective pain relief & superior shock
absorption including Tulis Patented Gel waffle• Anti-microbial, breathable cover stock
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Molding process:1. Heat carbon fiber area for 30-60 seconds with blow dryer (>1200 watts)2. Wrap insoles in towel and hold at both ends3. Bend downwards to desired degree4. Hold firmly for 30 seconds5. Let cool down (5 minutes)6. Insert into show and feel the difference
Ankle care with integrated Heel CupCheetah• Proven performance- Fitted ankle support & superior Tuli’s shock absorption• Barefoot feeling• PERFECT for all level of Gymnasts, Dancers
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• Cushion gel & effective arch support• Fits in any shoe/boot
• ¾ Length: no overcrowding• Carbon fiber support; can be adjusted for custom fit
• Shock absorption from heel to toe “mobile mat”• All-day on feet occupations (nurses, police, construction, retail)
• Heel spur sufferer- dual approach: waffle & gel Polar Bears
• Material softens through body heat- allowing for extra comfortable fit
• Specialty products for heel & ball of foot SoftMoves
• For barefoot use, sandals, flip-flops
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PFM & Energy Tracks
Gaitors
Diamondbacks
Line of Insoles
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