The State of the Community Industry
Transcript of The State of the Community Industry
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The State of the Community Industry…and the Return to
Community-Driven Business
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My first tweet.
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The Return to Community-Driven
Business
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Com
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Panis
Etymology of the word “Company”:
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First Companies Collaborative + Isolated
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The Evolution of Business
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MarketProduct
+Marketing
Company
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First Companies Collaborative + Isolated
Industrial Revolution Centralized + Isolated
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The Evolution of Business
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Market
Company
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Product+
Marketing
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Market
Company
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Product+
Relationships
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First Companies Collaborative + Isolated
Industrial Revolution Centralized + Isolated
Digital Revolution Centralized + Connected
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The Evolution of Business
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The Return to Community
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Collaborative Consumption Crowdfunding
Social Networks Crowdsourcing
Curated Content Networks
User Groups
Ambassador Programs
VIP Programs
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Market
Company
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Product+
Relationships
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Company
MarketCollaborators
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Product+
Relationships
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MarketCollaborators
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The Return to Community-Driven Business
Company
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First Companies Collaborative + Isolated
Industrial Revolution Centralized + Isolated
Digital Revolution Centralized + Connected
Return to Community Collaborative + Connected #CMXSUMMITCMX Summit West 2015
The Evolution of Business
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AIRBNB
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There are 17 companies in the collaborative consumption space that are valued at over $1 billion.
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PRODUCT HUNT
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SALESFORCE
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Why now?
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dude check my snap
lol
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Why does this matter for us community professionals?
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You are the CEO of your community.
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5 Fundamentals of a Community-Driven
Business
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1. Take a stance
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2. Look within
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3. Don’t convinceOrganize the convinced
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4. Get comfortable with giving up control
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5. Treat community as a discipline
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Companies are collaborative.
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Companies are connected.
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Companies are communities.
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Let’s do this!