The State of Search - Pigeon Update - Susan Staupe
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Transcript of The State of Search - Pigeon Update - Susan Staupe
PIGEONWhat Do I Do NOW?
Susan M. StaupeSenior SEO Strategist, Nifty Marketing, Inc.
NiftyMarketing.com@smstaupe
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Facts About Pigeon
•Affects Local Inquiries in U.S. (for now)•Algorithm Change, Not Penalty Based•Reduction of Local Pack (7 to 3)
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A Pigeon PoopedOn My Local Listing!
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More Facts About Penguin
•Reduction of Duplicate Listings (Yeah, right!)
•Reduced Search Radius for Most Local Inquiries
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Local Search Results
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A Pigeon PoopedOn My Local Listing!
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NOW WHAT ?!
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NOW WHAT ?!?!
•Strive to Build More Authority in Organic Listings. •Ensure You Are Listed in THESE Directories & Google+•Clean & Consistent Citations
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Citation ConsistencyThis is how YOU see your info:
This is how the Search Engines see your info:
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NOW WHAT ?!?!• Continue to Build GREAT Content• Utilize Social Media• Obtain Positive Reviews Online• Report Bad Local Pack Results• Report bad local-pack results using the “Send
feedback” link at the bottom of the SERPs. For spammy or bogus listings, use the “Feedback” link for the actual listing.
Read more: http://www.aimclearblog.com/2014/09/22/pigeon-seo-update-2-months-later-google-flipped-bird-local-search/#ixzz3EFWHDi5g
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Online Reviews
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Major Focal Points
•Onsite Optimization•Citations•Online Reviews•Keep Your Head Up & Stay Alert for Updates!
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Thank You !
• Susan M. Staupe• Senior SEO Strategist at Nifty Marketing, Inc.
• Follow me on Twitter : @smstaupe• BLOG: NiftyLaw.com