The State of Mobile in 10 Charts
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Transcript of The State of Mobile in 10 Charts
The State of Mobile in 10 Charts
Recent trends in:
Games and retail, apps and developers, consumer spending & more
“iOS and Google Play showed remarkable year-over-year revenue growth relative to gaming-optimized handhelds.”
2Q13 vs.2Q14
“Toluna found that just under two-thirds of US smartphone users looked at their devices within 15 minutes of waking up…”
“The main reason people don’t use their phones to shop online is because it takes too long.”
Q42013
SEPT2014
Q42013
“We conducted a six-month analysis of more than 2,400 apps and 500 million push messages and found what our prior studies had, that push messaging can more than double app user retention and dramatically boosts engagement.
We also used this vertical categorization to provide the world’s first quantitative view of push notification opt-in rates.”