The state of Japan e-commerce market
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December 12th, 2013 The state of Jap an E-commerce ma rket Presented by Simon Tai Global E-commerce Manag er WEB business division Ryohin Keikaku Co., Ltd
description
The general overview of Japan e-commerce market as of 2012. For more descriptive version, read more here: http://simtai.blogspot.jp/2013/12/the-state-of-japan-e-commerce-market.html
Transcript of The state of Japan e-commerce market
December 12th, 2013
The state of Japan E-commerce m arket
Presented bySimon TaiGlobal E-commerce ManagerWEB business divisionRyohin Keikaku Co., Ltd
Agenda
E-commerce market stats
E-commerce consumer behaviour
Issues
B2C logistic
E-commerce market stats
E-commerce market size
Online shopping usage
E-commerce market share by industries
Top product categories
Major consumer e-commerce players
E-commerce consumer behaviour
E-commerce usage by ageGener/AgeGener/Age 3-5x/week3-5x/week 1-2x/week1-2x/week 2-3/month2-3/month 1x/month1x/month 1x/2-3 months1x/2-3 months 1x/6 months1x/6 months 1x/year1x/year
Male 10’sMale 10’s 1.7% 5.2% 20.7% 31.0% 27.0% 8.6% 5.7%
Male 20’sMale 20’s 1.6% 8.0% 22.5% 33.7% 22.5% 8.0% 3.7%
Male 30’sMale 30’s 0.5% 12.6% 28.1% 30.2% 17.6% 8.0% 3.0%
Male 40’sMale 40’s 0.5% 10.0% 34.3% 28.4% 14.4% 9.0% 3.5%
Male 50’s+Male 50’s+ 0.0% 5.2% 27.5% 29.0% 19.7% 13.0% 5.7%
Female 10’sFemale 10’s 0.6% 0.6% 11.9% 27.4% 28.6% 17.3% 13.7%
Female 20’sFemale 20’s 2.5% 6.4% 25.7% 24.8% 24.3% 11.9% 4.5%
Female 30’sFemale 30’s 0.5% 7.1% 30.1% 35.2% 22.4% 4.1% 0.5%
Female 40’sFemale 40’s 0.0% 10.8% 34.9% 21.5% 24.6% 6.2% 2.1%
Female 50’s+Female 50’s+ 0.5% 12.6% 30.4% 20.9% 24.6% 8.9% 2.1%
OverallOverall 0.8%0.8% 8.0%8.0% 26.9%26.9% 28.2%28.2% 22.4%22.4% 9.4%9.4% 4.3%4.3%
Average purchase amount
Reasons for online shopping
1. Price cheaper than actual retail stores
2. Don’t have to worry about store operating time
3. Can find exclusive items or services
❖ Points
❖ Simple shopping process
❖ Saves time and energy to bring the goods home
Reasons for not online shopping
1. Cannot see/touch/try the product beforehand
2. Not interested
3. Concern about payment security
Site selection criteria
1. Price
2. Product assortment
3. Delivery fee/discount
Concerns about online shopping
1. Cannot see/touch/try the product beforehand
2. Personal information security
3. After service
Methods of obtaining info
❖ User rating site (e.g. kakaku.com)
❖ Search engines
❖ Brands/makers
Payment methods
Issues
Online shopping trouble rate
Top issues
1. Delayed delivery
2. Broken goods/fake goods
3. Different goods
4. Package damage (goods not affected)
B2C Logistics
Volume
Truck traffic volume breakdown
