“The State of Communications”

or “How social media changed the way we communicate”

“The State of Communications”

or “How social media changed the way we communicate”

Kevin Popovic, B.A., M.S.Communications Director /

PresidentIdeahaus, LLC

Kevin Popovic, B.A., M.S.Communications Director /

PresidentIdeahaus, LLC

- PTI Presents -

@PTI: People That We Meet@PTI: People That We Meet

Prospects Students Alumni Parents Staff

Prospects Students Alumni Parents Staff

Faculty Employers Industry Government Media

Faculty Employers Industry Government Media

Categories of Social MediaCategories of Social Media

Social Networks Micro-Blogging Social Planning Internet

Bookmarks Blogging

Social Networks Micro-Blogging Social Planning Internet

Bookmarks Blogging

Photo Sharing Online

Presentation Hosting

Video Sharing Widgets Miscellaneous

Photo Sharing Online

Presentation Hosting

Video Sharing Widgets Miscellaneous

ProspectsProspects Open House Word of Mouth

Referrals High Schools Brochure Print Ads 800 Numbers Direct Mail

Open House Word of Mouth

Referrals High Schools Brochure Print Ads 800 Numbers Direct Mail

Online Friends Groups Posts User Reviews Email Evites

Online Friends Groups Posts User Reviews Email Evites

Prospects on FacebookProspects on Facebook

Friends with PTI Students

Share Groups Review Photos Watch Status

Updates 5-20 times per

day

Friends with PTI Students

Share Groups Review Photos Watch Status

Updates 5-20 times per

day

StudentsStudents

In person Student Tour Report Cards Classrooms

In person Student Tour Report Cards Classrooms

Online Virtual Tour Online Grades Distance Learning

Online Virtual Tour Online Grades Distance Learning

Students on TwitterStudents on Twitter

Text messaging meets a web site

160 characters What are you

doing? Post = Tweet Follow / Followers

Text messaging meets a web site

160 characters What are you

doing? Post = Tweet Follow / Followers

AlumniAlumni

Newsletters Phone Calls Fundraisers Events Direct Mail

Newsletters Phone Calls Fundraisers Events Direct Mail

Email Databases Causes Evites Blogs

Email Databases Causes Evites Blogs

Alumni on EviteAlumni on Evite

Create events Promote with

emails lists, contacts

Share with a friend

Display comments, RSVP

Create events Promote with

emails lists, contacts

Share with a friend

Display comments, RSVP

QuickTime™ and a decompressor

are needed to see this picture.

ParentsParents

Phone Calls Postal Letters Parent-Teacher

Conferences P.T.A.

Phone Calls Postal Letters Parent-Teacher

Conferences P.T.A.

Email Blogs Posts Video Social Media

Groups

Email Blogs Posts Video Social Media

Groups

Parents on FlickrParents on Flickr

Create profiles Upload pictures Add tags,

comments, organize

Share with friends Links Search

Create profiles Upload pictures Add tags,

comments, organize

Share with friends Links Search

StaffStaff

Meetings Meetings Meetings Letters Meetings

Meetings Meetings Meetings Letters Meetings

Email Instant Messaging Blogs Groups Evites

Email Instant Messaging Blogs Groups Evites

Staff on SlideShareStaff on SlideShare

Shares PPT files Create Profile Share with links,

embed Comments,

Ratings Downloads

Shares PPT files Create Profile Share with links,

embed Comments,

Ratings Downloads

FacultyFaculty

Meetings Meetings Meetings Letters Presentations Meetings

Meetings Meetings Meetings Letters Presentations Meetings

Email Instant Messaging Blogs Posts Shared Links

Email Instant Messaging Blogs Posts Shared Links

Faculty BloggersFaculty Bloggers

Default application for bloggers

Content Management System

Plugins, widgets Open Source

Default application for bloggers

Content Management System

Plugins, widgets Open Source

EmployersEmployers

Phone Calls Letters Site Visits School Tours Interviews

Phone Calls Letters Site Visits School Tours Interviews

Email Web Sites Profiles Recommendation

s Connections Links Google Search

Email Web Sites Profiles Recommendation

s Connections Links Google Search

Employers on LinkedInEmployers on LinkedIn

Posts profiles Links professional

connections (friends)

Company Profiles Groups Applications

Posts profiles Links professional

connections (friends)

Company Profiles Groups Applications

IndustryIndustry

Press Releases Personal Contacts Seminars Trade Publications Word of Mouth

Press Releases Personal Contacts Seminars Trade Publications Word of Mouth

PR Newsire Google Email Groups Blogs Social Media Sites

PR Newsire Google Email Groups Blogs Social Media Sites

Widgets for IndustryWidgets for Industry

Google Gadgets provides functionality between desktop and web sites

Open Source for development

Google Gadgets provides functionality between desktop and web sites

Open Source for development

GovernmentGovernment

Letters Meetings Threats Personal Contacts Networking

Events

Letters Meetings Threats Personal Contacts Networking

Events

Email Groups Blogs User Accounts

Email Groups Blogs User Accounts

Government Waste ;-)Government Waste ;-)

Uses video sharing to post and distribute video

Uses links to share or embed

Uses groups to discuss

Uses video sharing to post and distribute video

Uses links to share or embed

Uses groups to discuss

MediaMedia

Press Release Events Phone Calls Letters Personal

Connections

Press Release Events Phone Calls Letters Personal

Connections

Email PR Newswire Internet YouTube Groups Connections

Email PR Newswire Internet YouTube Groups Connections

Media Internet BookmarksMedia Internet Bookmarks

Organizes bits and pieces of info to be search or referenced at a later date

Share with others

Organizes bits and pieces of info to be search or referenced at a later date

Share with others

What comes next?What comes next?

Crystals balls don’t work Showing up and participating does Everyone is trying to figure this out

all at the same time

Crystals balls don’t work Showing up and participating does Everyone is trying to figure this out

all at the same time

Let’s discuss…Let’s discuss…

How is PTI using social media to “join the conversation” about careers?

How is PTI using social media to “join the conversation” about careers?

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are needed to see this picture.

Let’s discuss…Let’s discuss…

How does PTI listen to what students are saying?

How does PTI listen to what students are saying?

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are needed to see this picture.

Let’s discuss…Let’s discuss…

How can PTI use social media to place students?

How can PTI use social media to place students? QuickTime™ and a

decompressorare needed to see this picture.

Let’s discuss…Let’s discuss…

How can PTI use social media to qualify staff and faculty?

How can PTI use social media to qualify staff and faculty?

QuickTime™ and a decompressor

are needed to see this picture.

Let’s discuss…Let’s discuss…

Who can lead PTI into social media to successfully answer these questions?

Sorry ;-)

Who can lead PTI into social media to successfully answer these questions?

Sorry ;-)