The Speed Of Mobile
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Transcript of The Speed Of Mobile
![Page 1: The Speed Of Mobile](https://reader033.fdocuments.net/reader033/viewer/2022061102/53f16fc68d7f72e94b8b4821/html5/thumbnails/1.jpg)
2009.1.23.mobizen
The Speed of The Speed of MobileMobile
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The Future of Mobile is bright. Everybody has mobile, and it is the first personal device.
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Oh!!! You are not my client.Let me be honest with you.
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That’s a BULL SHIT!!!The Mobile is stupid.
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That’s a BULL SHIT!!!The Mobile is stupid.
has beenhas been
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Change fast. really fast.
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I know you want to ask me“Really?”
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“Yes, it does”
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I know you want to ask me, again“Are you sure?”
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“Yes, I am…………………………………………….………………………...in global”
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The Device Life Cycle is getting longer,because of mobile tariffs.
[ Device Life Cycle ][ Device Life Cycle ]
- Source : JP Morgan
unit : Year
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Premium Strategy ofDevice vendors- Samsung- LGE- Sony Ericsson
- Source : 한경닷컴
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Korean Vendors has been success withtouch – feature Phones.
[ Haptic ] [ Viewty ] [ Instinct ]
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This is S9401.
Can you guessHow much this phone is?
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$1482
NO Smart PhoneNO Beauty
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Why NOT ‘Smart Phone?’
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Because, They don’t have a platform.
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1M 10M 100M 50M 30M
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1M 10M 100M 50M 30M
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Sun has a new platform,It is ‘JavaFX Mobile OS’.
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Palm Announces Palm WebOS at CES,also Palm Pre.
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Let’s go back to ‘Smart Phone’, again
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The Smart Phone is the main stream.
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Sony Ericsson & Motorola are failed in smart phone market.
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Smart Phone only vendors rush.Dell, lenova & ASUS are coming soon.
M/S
- Source : Strategy Analytics
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[ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ]
In 2009, Smart Phone LineupIn Korea
[ Nokia 6210 ][ iPhone ]
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We will have over 5 platfroms in this year.
+WIPI ?
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The Smart Phone is the main stream.
“In 2015, Smart Phonevolume will be bigger than Normal Phone.”
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The Smart Phone is the main stream.
“Smart Phone will bereplacement of PC.”
“In 2015, Smart Phonevolume will be bigger than Normal Phone.”
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The Smart Phone is the main stream.But, it needs more time.
“Smart Phone will bereplacement of PC.”
“In 2015, Smart Phonevolume will be bigger than Normal Phone.”
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“Smartphone Sales Slowing Down.”says Gartner.
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T 옴니아960,000 원
VSVS
It doesn’t have a Data Plan
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We have to LITTLE BIT calm down.Of course, We must prepare it.
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It needs applications.Apple changed the rule. OPEN MARKET!
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- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’
App Store Android Market MOSH
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Everybody says “Open Market”SKT, LGT, Samsung…
Open Market
Open Market
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Telecom drive into ‘Open Market’?They already have walled garden.
Do they have a
platform?
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What is the Killer Application?What is the Killer Service?
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Yes, We can’t skip the Browser stuff.
WAP ME
Web New FaceMobile
Browser
Safari FennecSquirrel Fish
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Browsers are still fighting, also.
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Fennec Alpha Version in N810.The browser has reached milestone 6 out of 8.
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Apps Store permits 3rd party Browser.One more Browser, Hot Browser.They don’t have rendering engine.
Edge BrowserFreeRemove Address& Navigation Bar
Incognito$1.99No Trace
Web Mate$0.99Tab
Shaking Web$1.99No TraceRead in Shaking
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Palm Pre Browser is from WebKit
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Image from http://tkhwang.tistory.com/46
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Image from http://tkhwang.tistory.com/46
Multi - Touch
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Image from http://tkhwang.tistory.com/46
Bookmark Snapshot
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Polaris(Infraware) meets KTF
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Full Browser drives into smart gadget.What is the Mobile?
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We have smart gadgets, also in Korea.Don’t forget Navigation, PMP & IPTV
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These Paradigm changes Air.myLG070, Public WiFi, Femtocells
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Wibro Egg coming soon.
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Change really fast. Isn’t it?
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However, Something slow.
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Telecom want to keep ‘Walled garden’
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There is no ‘Open Network’.It still has the Power of telecom.
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People hates to spend money.Air charge is belong to Telecom.
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Feature Phone is still bigger than Smart Phone.
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Something change fast.
Something slow.
Something neverbeen changed.
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Our Client is human being.People have 2 hands, 10 fingers and 2 eyes.
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We need to prepare the Mobile UX.Touch & New technology.
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Mobile phone is a communication device.
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"45 per cent of US mobile users just want to call people" by NPD Group
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Mobile Deviceis not a PC
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We are Korean.We have the different environment.
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Let me give you an example, the M-mail.It is their Top mobile usage. WHY?
Source : Nielsen Mobile
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They have good environment.What do we have?
- Data Plan- RIM- Smart Phone- Second Phone- their employer footing the bill - Dual SIM
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Mobile is ‘Time to Market’
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Trend and user’s need are not thedestination. They are departure.
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Immediacy is more important thansatisfaction in Mobile
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Somewhere is Fast.Somewhere is Fast.Somewhere is slow.Somewhere is slow.Somewhere is never moved.Somewhere is never moved.They are one river.They are one river.
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Accept the fast. Watch the slow. Use the never moved one.
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Korean Market?
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Don’t worry. Korea is on the earth.We will change.
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To more information :www.mobizen.pe.kr
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AND, HAPPY NEW YEAR!!!