The solution to your traffic headaches

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Business Model

TrafikJungle is a service provided to the drivers that live in the main cities of Mexico (Mexico city and Monterrey city) and their metropolitan areas that helps them to avoid traffic jams and arrive earlier to their destination.

The service consists on a road monitoring system that senses the flow of vehicles on the main streets of the city. This information is translated into a status for that specific section of the road which is then reported to the drivers through out several means of communication. The system has the functionality to calculate the estimated time of arrival from one point to another where the service is provided.

The status of the traffic can be consulted through out the following technologies:

– Directly on our website

– Via SMS message

– Or directly to your GPS enabled device (Garmin / TomTom)

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Business Model

Some of the benefits of using TrafikJungle are:

Save time: by reducing the time spent on the road

Greener: by consuming less fuel while reducing CO2 emissions and pollution

Relax: by being able to spend less time in the stressful traffic jams and by being able to dedicate more quality time for yourself

Save money: by reducing fuel consumption

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept

5 veh./minAvg. speed 7 km/h

GPRS message sent to “TrafikJungle’s Control

Center” (TJCC)

Traffic sensor

Traffic counter

Antenna

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept

GPS devices(2nd phase)

Website

Mobile phones

TrafikJungleControl Center

GPRS Provider

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept (SMS)

Dial TrafikJungle SMS number

Type your message in the format:Status + Street name or code + Direction

And Send your message

NEVER send SMS messages while driving a car. It could result in injuries or death to third parties or yourself.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept (SMS)

You will receive a SMS message containing information with the status of the street(1) and direction you entered.

(1) Consult the list of available streets

NEVER send SMS messages while driving a car. It could result in injuries or death to third parties or yourself.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept (Website)

Log in to:

http://www.trafikjungle.com

Browse the map and observe the status of different streets.

If you select a section, it will display a bubble window containing relevant information of it.

You can also subscribe and configure your SMS alerts online.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Av. Morones Prieto – MTY22Direction: WestTraffic status: Slow

Estimated time to:Av. Humberto Lobo - 15 minsAv. Santa Barbara - 17 minsAv. Corregidora - 25 mins

Concept (Website)Map zoom in

Arrow indicating the traffic sense and traffic status of the street

Bubble displaying relevant information for that specific street and direction

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Concept (GPS device)

In a second phase the TrafikJungle service will be available through GPS enable devices (TomTom and Garmin).

The GPS device should have the Traffic function that allows it to receive traffic information via RF.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Elevator PitchTrafikJungle will change the lives of Mexico City's and Monterrey’s automobiles owners by reducing commuting times by 20%. With a potential market of more than 5.5 million automobiles, TrafikJungle offers automobile owners an efficient and uniquely interactive method for obtaining real-time traffic and mapping information.   TrafikJungle is not only an Internet based company, it also supports mobile and wireless platforms. Our experienced team software, hardware and electrical engineers and human factors specialists have spent four years bringing TrafikJungle to life. 

This type of technological platform is new to the Mexican market, so the potential is enormous. TrafikJungle isn't just another internet site, it develops time saving traffic services. The company is committed to saving time, money and gas on the road by delivering real-time traffic information where it is needed most — in the vehicle.  We offer a community that breeds interaction, education, and discussion.  We are open to work on solutions for B2B and government.

We are anticipating $11.2 MM USD in sales in the first 3 years of operation.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Not direct competitorNeed to reduce commuting time in a

complicated cityAccessibility

InternetWeb-enabled cell phones (iPhones, NexusOne,

Blackberry, and many others)SMS messages via cell phoneGPS devices (2nd phase)

Why it will work?

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Offer real-time traffic conditions Reduction in commuting time

No more “Living” in the car. Increase your available time

Help reduce overall traffic congestionContribute with the reduction of carbon emissionsSave moneyHealth issues

Reduce stress

Value offer objective

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

TrafikJungle will deliver real-time traffic information in the car, home, or at the office with the objective of reducing wasted time and unnecessary stress on the road. Currently the only service available are 50 traffic cameras

located in different areas around Mexico city. The images can be accessed only via cell phone. There is a potential risk of having an accident while driving and watching the cameras in your cell phone at the same time.

Unique contribution/advantage

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Market Opportunity

In the first phase more than 5.5 million automobile owners in Mexico City and Monterrey, seeking for a faster way to get to their homes. Mexico City holds one third of the country's automobiles.

Mexico City surpasses New York and Tokyo in the total number of automobiles. Each year 250 thousand cars are added to Mexico City's streets.

Traffic jams are common.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

RisksINTERNALSuccess of software developmentTechnical supportBudgetLack of vision (what this projects really wants to accomplish?)

EXTERNALGovernment Regulations

Official authorization to operate and install the sensors Bureaucratic proceedings Uninterested customers to use this service

Vandalism Steal or damage of hardware (sensors and readers) placed in

the streets

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Project phases

1) Define project scope

2) Identify functionalities of the system

3) Develop functional design

4) Vendor selection for software and hardware

5) Develop software solution

6) Install sensors on streets

7) Install TJ’s Control Center

8) System testing and user acceptance

9) Release service to end users

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Project GanttActivity

Year 11 2 3 4 5 6 7 8 9 10 11 12

Project kick off

Create conceptual designs

Create functional designs

Software development

Sensors implementation

Control Center setup

Hardware acquisition

Testing

Go-live (service available to the customers)

The estimated time of the project implementation is around 9 months

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Results & benefits

• Real time traffic conditions.• Less traffic jam for the city.• Better use of alternative roads for same destination.• Improvement of quality of life (for drivers).• Based in statistics, this solutions can also help to the

government where new highways or main streets are needed.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Additional information

• According to the Mexican Institute of Transport & Development, the number of automobiles in Mexico City increased over 40% in the last 5 years, while roads have increased by less than 16%. Building new roads to keep up with this demand is both impossibly expensive and often impractical in metropolitan areas.

• Giving drivers real-time traffic conditions enables taking alternative routes or changing departure times to avoid traffic, benefiting both the individual driver as well as helping reduce overall traffic congestion in the community.

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Revenues will be obtained through four different channels:

-SMS.- Providing on demand information to the customers via SMS messages send to mobile devices

- $40 USD annual fee.- Unlimited messages - $15 USD monthly fee.- Up to five messages per day- On demand messages $0.50 USD (out of plan)

- Web Subscription.- Users will access the web page www.TrafikJungle.com where they will be able to see real time traffic status in Google maps

-$40 annual fee.- One year access to the TrafikJungle web page

-GPS devices.- Users will receive via radio frequency (RF) the real time traffic status

- $40 annual fee.- Unlimited messages per year- $15 monthly fee.- Unlimited messages per month

- Advertising.- TrafikJungle will charge advertisement space in the web page- Advertising customers will be charged based on the number of “clicks” over their respective ads.

Sales

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Sales

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Capital Required

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Return of investments

Income statement 5 years forecast

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

The initial investment of $747,600 will be recovered before the end of the second year. This conclusion is based in the following calculation:

- Initial investment: $ 747,600- Discounted rate: 12%- Cash flows per year:

- Year 1: $548,730- Year 2: $722,178

Return of investments

Tra

fikJu

ng

le t

ea

m 2

01

0 ®

Q&A