The Solar Future II - Henk Roelofs

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Solland, the natural choice. The Solar Future II April 22 nd 2010

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Transcript of The Solar Future II - Henk Roelofs

Page 1: The Solar Future II - Henk Roelofs

Solland, the natural choice.

The Solar Future II

April 22nd 2010

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Value Chain

Silicon Wafer Cel Module System

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Market trends

• In 2009: from a sellers to a buyers market

• Pressure on prices & margins for years to come

• Market channel developments

– Vertical integration and/or establishing networks

• Cell manufacturers with unique products move downstream– to protect margin and technology

– hesitation at module customers to invest in new technology

• Huge capacity build-up in Far East

– Low cost manufacturing

• Still a price premium for a Quality brand and BAPV/BIPV

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Solland’s response

• Create something unique (USP’s)– By innovation create unique products and cost reduction– Be the first in the market: Time to Market

• Make choices and focus on specific market segments

• Partner to create scale and impact in the market– R&D, production and commercial

• Capitalize on local presence– Be close to customer

• If you can not beat them, join them– Cooperate with partners in the Far East

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Sunweb® USP’s

• Higher Efficiency

– Up to 1.3% higher absolute (9% relative) module efficiency

• Lower Costs (Modules and systems)• Solar Design Product• Quality Brand (“European”)

• Future potential – the road towards grid parity

– Cell Cost reduction potential through thinner cells– Module Cost reduction potential (foils: economy of scale, material) – System Cost reduction potential through smarter modules– Efficiency Gain potential through larger cells (8“)

•The real USP’s of the technology materialize on module level that’s why we become a module supplier!

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Status Sunweb®

•Sunweb® Cell– 20 MW capacity operational in April 2010– Additional 60 MW capacity operational end 2010

•Sunweb® Module– Collaboration with AT&S in Austria

• Backsheet foil technology & design• Module process

– Certification midd 2010– Production line operational September 2010– Mass production line operational Q2 2011

•Commercial launche ultimo 2010

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Solland’s strategy

• Innovation: aggressively implement our Sunweb® roadmap

• Market: focus on residential market in Europe and the US

• Product: focus on innovative, high quality solar modules

• Partnerships: cooperate with one or a few strong partners to

ensure global coverage and create economy of scale

• Objectives for partnering

• - Fast ramp-up to volume for Sunweb® technology, in order to

• maximize the value of Sunweb® technology and the Sunweb ® roadmap

• - Faster market penetration

• - Access to low-cost manufacturing of cells and modules

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Steps needed:• Create a sizable local market

– Where Dutch innovative players cooperate and create solutions– Where in close cooperation with installers and customers new concepts

can be tested

• Initiate and support R&D cooperation's– Innovation as driving force for USP’s and the road to grid parity– Combination of several businesses and research institutes

• A stable and predictable FIT for BAPV and BIPV is the enabler

• PV will be an important element in the energy-transition– Start to learn now, with limited incentives

• Give the Dutch solar industry the required time to realize grid parity in 5 years time!

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The Sunweb® Module Technology

Analogy from the electronics industry

Transition from through-hole to surface-mount technology (SMT) in the late 80’s

Through-hole technology

“complex handling”

Surface-mount technology

“simple pick & place”

Components

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EVA ENCAPSULANT

GLASS SHEET

Sunweb cell

EVA

Conductive Adhesive or Solder Paste

The Sunweb® Module

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