The Society of Professional Journalists · 2019-02-01 · The Society of Professional Journalists...

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The Society of Professional Journalists Board of Directors Meeting Feb. 2, 2019 Noon – 3 p.m. EST Zoom Conference Call STREAMED LIVE AT WWW.SPJ.ORG Improving and Protecting Journalism Since 1909 The Society of Professional Journalists is the nation’s largest and most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SPJ promotes the free flow of information vital to a well-informed citizenry, works to inspire and educate the next generation of journalists, and protects First Amendment guarantees of freedom of speech and press. 1

Transcript of The Society of Professional Journalists · 2019-02-01 · The Society of Professional Journalists...

Page 1: The Society of Professional Journalists · 2019-02-01 · The Society of Professional Journalists Board of Directors Meeting Feb. 2, 2019 Noon – 3 p.m. EST Zoom Conference Call

TheSocietyofProfessionalJournalists

BoardofDirectorsMeeting

Feb.2,2019Noon–3p.m.EST

ZoomConferenceCall

STREAMEDLIVEATWWW.SPJ.ORG

ImprovingandProtectingJournalismSince1909

TheSocietyofProfessionalJournalistsisthenation’slargestandmostbroad-basedjournalismorganization,dedicatedtoencouragingthefreepracticeofjournalismandstimulatinghighstandardsof

ethicalbehavior.

Foundedin1909asSigmaDeltaChi,SPJpromotesthefreeflowofinformationvitaltoawell-informedcitizenry,workstoinspireandeducatethenextgenerationofjournalists,andprotectsFirstAmendment

guaranteesoffreedomofspeechandpress.

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AGENDASOCIETYOFPROFESSIONALJOURNALISTSBOARDMEETING

VIDEOCONFERENCEMEETINGDATE:February2,2019

TIME:Noon–3p.m.Eastern

1.CalltoOrder–Tarquinio

2.RollCall–Hall

a. Tarquiniob. Gallagher

Newberryc. Halld. KopenKatcefe. Bartlettf. Davila-Richards

g. Foxh. Hernandezi. Kisselj. Koretzkyk. Krolll. Meyersm. Radske

n. Reilleyo. Savinop. Schotzq. Southr. Walker

3.ApprovalofMeetingMinutes–Tarquinio

a. March19,2018[Page3]b. Sept.27,2018[Page4]c. Sept.30,2018[Page9]d. Dec.1,2018[Page16]

4.NewStudentChapterApprovalforAnnArbor,Mich.–BethelMcKenzie

5.EIJ19Update–GallagherNewberry

6.SPJ’s110th/50thAnniversaryPlan–BethelMcKenzie,Messing

5.FY2020BudgetPlanning–BethelMcKenzie,Messing

6.PublicCommentPeriod(Thepubliccanmakecommentspriortothemeetingatwww.spj.org/board-meeting.asp.)

EnterExecutiveSession:

7.ContinuationofFY2020BudgetPlanning–BethelMcKenzie,Messing

8.SponsorshipTaskForceReport–GallagherNewberry

9.ExecutiveDirectorReview–Tarquinio,Hall

ExitExecutiveSession:

10.Adjournment

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MINUTES

BOARDOFDIRECTORSSOCIETYOFPROFESSIONALJOURNALISTS

MARCH19,2018ZOOMCALL

MEETINGCALLEDTOORDERThemeetingoftheBoardofDirectorsoftheSocietyofProfessionalJournalistswascalledtoorderat2:03p.m.EDTonMonday,March19,2018,viaZoom.Thosepresentwere:PresidentRebeccaBaker,Secretary-TreasurerPattiNewberry,VicePresidentofCampusChapterAffairsSueKopenKatcef,At-LargeDirectorLaurenBartlett,CampusAdvisorAt-LargeLeticiaSteffen,StudentRepresentativeHaleyHarding,andRegionalDirectorsTomMcKee,KellyKissell,MicheleDay,DonMeyers,JoeRadske,MichaelKoretzkyandAndySchotz.StaffmemberspresentforthemeetingwereExecutiveDirectorAlisonBethelMcKenzieandDeputyExecutiveDirectorTaraPuckey.REGIONALBUSINESSAmotionwasmadebyBartlett,andsecondedbyKoretzky,thattheboardenterexecutivesessionforthepurposeofdiscussionaboutinternalregionalbusiness.UponpropermotionbyBartlettandsecondbyKoretzky,theboardenteredexecutivesessionat2:07p.m.EDT.Discussionlastedapproximately55minutes.UponpropermotionbyKopenKatcefandsecondbyMeyers,theboardvotedtoexitexecutivesessionatapproximately3:03p.m.ET.UponpropermotionbyMeyersandsecondbyHarding,theboardvotedtoadjournthemeetingat3:05p.m.ET.

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MINUTES

BOARDOFDIRECTORSSOCIETYOFPROFESSIONALJOURNALISTS

Sept.27,2018HiltonBaltimore–Baltimore,Maryland

MEETINGCALLEDTOORDERThemeetingoftheBoardofDirectorsoftheSocietyofProfessionalJournalistswascalledtoorderat9:10a.m.EDTonThursday,Sept.27,duringtheExcellenceinJournalismconferenceattheBaltimoreHiltoninBaltimore,Md.Thosepresentwere:PresidentRebeccaBaker;President-electAlexTarquinio;Secretary-TreasurerPattiNewberry;ImmediatePastPresidentLynnWalsh;VicePresidentofCampusChapterAffairsSueKopenKatcef;DirectorAt-LargeLaurenBartlett;CampusAdviserAt-LargeLeticiaSteffen;Region1DirectorJanePrimerano;Region2DirectorAndySchotz;Region3DirectorMichaelKoretzky;Region4DirectorTomMcKee;Region5DirectorMicheleDay;Region6DirectorJoeRadske;Region7DirectorKariWilliams;Region8DirectorEddyeGallagher;Region9DirectorEdOtte;Region10DirectorDonaldMeyers;Region11DirectorMattHallandRegion12DirectorKellyKissel.StaffmemberspresentforthemeetingwereExecutiveDirectorAlisonBethelMcKenzie,JournalistonCallRodHicks,DirectorofDevelopmentLarryMessing,DirectorofFinanceandAdministrationAmyWongandDirectorofCommunicationsandMarketingJenniferRoyer.PUBLICCOMMENTBakerstartedthemeetingwithpubliccomment.StephanieBluestein,LosAngeleschapterpresidenturgedtheboardnottosolicitoracceptconferencesponsorshipsfromtheKochFoundationorothersuchgroupsthathaveintentionsofinfluencingnewscoverageorpoliciesofjournalismorganizations.Shealsoencouragedtheboardtorefrainfromenteringintomulti-yearagreementswithsponsors,workwithotherorganizationsoracampushostfortheconferencethatwouldpotentiallybelessexpensivethanahotelvenue.Thesechangeswouldhelplowertheburdenofraisingmoneyfromsponsors,shesaid.BenMeyersonoftheChicagoHeadlineClubsaidtheirchapterpresidentbroughtuptheissueoftheKochsponsorshipbeforeandtheyaredisappointedKochwasallowedtosponsortheconference.HesaidsomesemblanceofeffortshouldbemadetoupholdtheSPJCodeofEthicswhendecidingonsponsorshipsandSPJisnotobligatedtoaccepteverysponsor.HesaidtheChicagochapterisnotaloneinitsconcern.TheLAandSanDiegochaptersareconcernedaswell.Theyareheartenedbytheboard’swillingnesstoupdateitssponsorshippolicy,buttheyareconcernedtheboardisnotmovingquicklyenough.TakingmoneyfrompoliticalgroupslessensSPJ’strustworthiness,Meyersonsaid.Hehopestheboardwillmovemorequicklytoresolvethis.Bakersaidtheboardhasheardthesuggestionsandwilltakethemveryseriously.EXECUTIVESESSION

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BakeraskedthatsomeonemovetogointoExecutiveSession.Bartlettmoved,McKeeseconded.TheboardwentintoExecutiveSessionat9:15a.m.TheboardexitedExecutiveSessionat11:05a.m.SPJPRESIDENT’SREPORTBakeraskedforaroundofapplauseforKopenKatcefandSchotzfortheirleadershipinthemoneyraisedfortheCapitalGazette.Baker,BethelMcKenzieandSchotzdonatedtheirstipendsforatotalof$3,500andto-date,$6,500wasraisedfromsellingIBacktheFirstAmendmentT-shirts.BakersaidthiswasoneofthebestthingsSPJhasdonethisyearanditisawonderfulthingtheboardandstaffdid.ThereismoretocomeandBakerthankedeveryonefortheirhelp.SDXPRESIDENT’SREPORTSDXFoundationPresidentRobertLegersaidtheFoundationhasnearly$14millioninholdingsanddirectedeveryonetothefullreportintheboardpacket.HesaidtheFoundationisexcitedtohaveRodHicksonboardastheJournalistonCallandcommendedtheeventheorganizedTuesdaynightinBaltimore.HereportedthattheFoundationwouldbevotingonchangingitsnametotheSPJFoundationatitsboardmeetingtomorrow.Hesaidhehasnoideahowitwillgo,butwe’llseewhathappens.Itwouldtake2/3ofboardvotesforittopass,andifitdoespass,SPJhas30daystovoteitdown.APPROVALOFBOARDMINUTESPrimeranosaidtheJuly21minutesshouldbeamendedtoshowshewasinattendance.BartlettmovedtoapproveminutesfromtheAprilandJulyboardmeetings.McKeeseconded.Motionpassed.STAFFREPORTBethelMcKenzieintroducednewstaffHicks,WongandMessing.ShethankedBakeraddingithasbeenafastandfurioussixmonthsinwhichsevennewemployeeswerehired,twokeyassociationclientswerelost,butsheisgratefulforconstructivecriticismandideasforhowweallcanworktogetherasateam.BethelMcKenzieandWonggaveanupdateonthefiscalyear2019budget.Workisalreadyhappeningtoattractmoreassociationmanagementclients,fundraisingstrategyisbeingdevelopedandthereisafocusonstrengtheningcurrentpartnershipsanddevelopingnewones.InadditiontoraisingmoneyforCapitalGazettefamilies,BethelMcKenziespokeontheHillaboutviolencetowardjournalists,theJournalistonCallwashired,sheandMessinghavebeenworkingonfundraisingwithvariousgroups,DayofGivingwashostedinMayandlookingatdoinganotherinNovember.BethelMcKenziesaidsheisworkingonfine-tuningcommunicationswiththenewboardandhasbeenkeepingtheboardinformedonprogresseverystepoftheway,askingforadviceandassistancewhenneeded.ShewantedtopubliclythankthestafffortheirworkonEIJ18.Avastmajorityofthemcamein2/3ofthewayintotheplanningandhustledandlearnedwhattodo.Staffmemberswhowerealreadyinplacewereinvaluabletoherandthenewstaffers.

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Wongremindedtheboardthatthe2019budgetisinadeficit,buttherehasbeen$65,000insavingsacrossSDXandSPJ,expenseswerereducedby$29,000.Sheisemailingtheindividualnumbersforassociationmanagement,awardsrevenueandmembership,etc.,totheboardduringthemeeting.BethelMcKenzieandMessinggaveanupdateonprojects(Google,Facebook,ScrippsLeadershipInstitute).ShesaidWalshhasagreedtooverseetheFacebookproject,whichisaverysimilararrangementtoSPJ’spartnershipwithGoogle.TheytrainedseveraltrainersinNewYorkandFacebookisveryhappywithwhatwe’redoing.WemetFacebook’sgoalofhaving30trainingsandthereismoneyleftinthebudgettodomoretrainings.ThereisawaitinglistforGoogletrainingsandGooglerecentlygaveusanotherprojectrelatedtoelectioncoverageformidterms.ThenewQuilleditor,MonicaWilliams,ismanagingtheGooglepartnership.MessingsaidwesubmittedanewproposaltoScrippsforanewScrippsInstituteprogram.BethelMcKenziemetwithScrippsandreceivedgoodfeedbackontheproposedchanges.MoreinputisexpectedfromScrippsandthenadirectionwillbedecided.Fundingisnotatriskatthispoint,BethelMcKenziesaid.GallagherNewberryaskedwhatthefocusofthenewScrippsInstitutewillbe.Messingsaiditwilllikelybegearedtowardmanagersofstudentnewsroomsandprovidingthemwithleadershipskills.Itwillbetaughtrightbeforetheybeginasstudenteditors,sooncetheystartinthatroletheywillbestrongleadersintheirnewsrooms.GallagherNewberryfollowedupbyaskingwhyweselectedthatfocus?AndwhereintheorganizationwillwenowtrainnewSPJleaders?BethelMcKenziesaidafterseveralconversationswithScripps,theywereinterestedinseeingamoredynamicfocusfortheprogram.Theyhaveakeeneyeonstudents.Thefinalprogrammaybeahybridofwhatwasproposedandwhatwealreadydo.TrainingforSPJleaderscouldhappenatregionalconferencesorwecouldfindawaytotrainincomingleadersattheannualconference.SchotzsaidduringtheRDcaucusmeetingthiswasdiscussedandtheywouldliketodoSPJleadertrainingatregionalconferences.Thequestionis,isthereacurriculumtheycanworkonforthistraining?Koretzkyaskedifacomparativeanalysishasbeendoneofothercollege/universitytrainingsthatothergroupssuchasCMAorACPmightalreadybedoing?Messingsaidthegoalwouldbetotakeasmallprogramandexpandittoasdiverseanaudienceaspossible,takingittolargecampuses,smallerschoolsandHBCUs.AsurveywillbegiventoScrippsgraduatesofthelastfiveyearsorsotogettheirfeedbackontheprogramandmakesureitisasgoodasitcanbe.BethelMcKenziesaideachstudentwouldbematchedwithahigh-rankingmentorfromtheirtownandthatmentorwouldfollowthestudentthroughanentireyearofleadingtheirstaff.TheywouldcometoEIJforafinalmeeting,buthopefullythementor/menteerelationshipwillcontinueafterthat.OtteaskedifthiswouldbeinplaceforregionalsinApril?BethelMcKenziesaidthat’sthegoal.ThereisgoingtobeanothermeetingwithScrippsandthegoalistobeginthenewprograminearlyspring.Hallsaidthesurveywillhavetogooutsoon.MessingsaidthesurveywillgooutwithintwoweeksoftheendofEIJ(mid-October).

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HicksgavetheJournalistonCallreport.Theprimaryroleisforhimtogetinfrontofthepublic,stresstheimportanceofafreepressandhelpthemlearnhowtonavigatethenewseveryday.Hewillalsoserveasamediatorbetweenthepressandthepublic.Explainingtonewsorganizationswhypeopledon’ttrustthemandpossiblymakesuggestionsforhelpingthemgainthepublic’strust.Heisworkingonprojectsthatwillhelpdothat.WehadatownhallmeetingTuesdayinBaltimore,whichisoneexampleofhowwecangetinfrontofthepublicandtalkabouttheissuesoftrustinthemedia.HealsowenttoAnnapolisaftertheCapitalGazetteshooting.HeattendedtwovigilsandspokebrieflywithCapitalGazetteemployeePhilDavisandthechaplainfromthelocalsheriff’sdepartment.InspeakingwithpeopleinAnnapolisheheardwhatwasmaybeexpected:sometrustthemediaandsomedon’t,buttheydotrusttheCapitalGazette.We’vetalkedalotabouthowlocalmediaistrustedmorethannationalmedia.RodhaswrittenacoupleofpiecesabouttheCapitalGazetteandthereismorenewsorganizationscanbedoingtogaintrust.HeservedonapanelattheNABJconferenceaboutrestoringtrustinmediaandheisworkingonaprojectthatwillbringnewsliteracytocommunitiesacrossthecountry,tohelppeoplelearnhowtonavigatealltheinformationthatisoutthere.Hisbigprojectwillbewherewegointoacommunityandstickwiththemforawhile–atleastayear–talkaboutissues,hearingfromthemaboutquestionstheyhaveaboutwhatpressdoes,seeifafterayear’stimeifthesessionshavemadeadifferentonhowtheyviewnewsandunderstandtherolewehaveindemocracy.BakeraskedifwearepartneringwiththeNewsLiteracyProjectandHickssaidyes.Koretzkyaskedwhatpercentageofhistimedoeshethinkwillbespenthelpingjournalistsandhelpingthepublic.Hickssaidmostofthetimewillbespentfocusingonthepublic,soprobably80-20or70-30percent.GallagherNewberryaskedwhowasintheaudiencefortheTuesdaynighttownhall?Hickssaidthetownhallwasalittledifferentthanprobablymostothershe’llbedoing.Itwasbyinvitationandwasacrosssectionofpeople–clergy,activists,businessowners,socialprogramsandtheotherhalfwasjournalists.McClellandsaiditwillbeimportanttohaveagoodmeasureofimpactsohecanquantifytheresults.Hicksagreed.BakerthankedHicksforeverythinghe’sdonesofar.ACTION/DISCUSSIONITEMSBethelMcKenziesaidwelosttwoassociationmanagementclientsandareworkingdiligentlytorecruitnewclients.Apacketwassenttooneorganizationthatisveryinterestedandtherearetwoothersthatmaybeinterested.Wearealsofocusingonmaintainingthegreatrelationshipswehavewiththethreeassociationswecurrentlyworkfor.BarlettthankedmembersoftheChapterFinanceRulestaskforceSchotz,Otte,KoretzkyandKissell.Sheexplainedthatafterthespringboardmeetingwheretheboardadoptednewregionalrules,thechangeinboardstructureandtheregionaldirectorscomingofftheboard,theytookthebestpracticesfromthe2013taskforceandbetatestedthemwithchapters,madechangesandtookthemtochaptersandRDsasecondtime.Theproposednewrulesareintheboardpacket(thecampuschapterreportwasinadvertentlyleftout).

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Bartlettmovedthattheboardapprovethenewrules.Schotzseconded.HallcommentedthatattheRDcaucus,itwasdiscussedthatthe$200limitshouldberaisedto$500.Bartlettsaidthetaskforcebelieves$500istoohighathreshold.Ifexpensesabove$200arehandledinthebudget,theydon’tneedtobeapprovedseparately.Bakerabstained.Gallaghervotedagainst.Motionpassed.Theboardthenvotedonanamendmenttonewrulestoregionalfunds.Therequirementoftransparencywasleftin,butleavesituptoeachregiononwhichmethodtouse.Bartlettmadeamotion,Schotzseconded.Motionpassed.MessingsaidtheFirstAmendmentForeverFundwasfirstintroducedfouryearsago,andisnowreadytobeused.DaveCuilliersaidwecanspendabout$10,000peryearfromthefund.HesaidhopefullyafterEIJwecangetanimblecommitteetogethertosubmitproposalsandgeneratemorefunds,soin20yearsitwillbebuiltupandcandoevenmore.Messingsaidifpeopleseeitbeingused,otherswillwanttocontributetoit,too.Koretzkyaskedwhoapprovestheuseofthefunds?Cuilliersaidunder$5,000thecommitteecanapprove.LargerrequestswillgotothefullSPJboard.CommitteeincludesLDFCommitteeChairHagitLimor,FOICommitteeChairDanielleMcLean,Cuillier,Messingandsomeoutsidefolkswilllikelyalsobebroughtin.ThecommitteewillalsocoordinatewithothergroupssuchasNFOICandFirstLookMediatobemoreeffective.COMMITTEEREPORTSTherewerenotquestionsorcommentsregardingcommitteereports.RECOGNITIONOFDEPARTINGBOARDMEMBERSBakerrecognizedLynnWalsh,RachelMcClelland,LeticiaSteffens,HayleyHarding,RahimChagani,JanePrimerano,TomMcKee,MicheleDay,KariWilliams,EddyeGallagherandEdOtte.PUBLICCOMMENTPERIODBartlettrequestedashortpublicdiscussionaboutthetaskforceonsponsorship.Tarquinioexplainedthatthepresidentappointstaskforces.WhentheissuecameupitwastoolatetoaddressEIJ18sponsorships,sothetaskforcehasbeencreatedandwillbeginworkSundayforguidelinesthatwillbeineffectforEIJ19.WewillhavediscussionswithourEIJpartnersasmuchaspossiblebecauseweproduceEIJtogether.Tarquiniosaidshehasscheduledfullyearofboardmeetingsfornextyear’sboard.NextoneisavirtualzoommeetingonDec.1.GallagherNewberryischairingthetaskforceandshewillgiveanupdateattheDec.1meeting.ADJOURNMENTMeyersmovedtoadjourn.Bartlettseconded.Uponpropermotionandsecondthemeetingwasadjournedat12:01p.m.EDT.

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MINUTESBOARDOFDIRECTORS

SOCIETYOFPROFESSIONALJOURNALISTSSept.30,2018

HiltonBaltimore–Baltimore,MarylandMEETINGCALLEDTOORDERThemeetingoftheBoardofDirectorsoftheSocietyofProfessionalJournalistswascalledtoorderat9:07a.m.EDTonSunday,Sept.30,duringtheExcellenceinJournalismconferenceattheBaltimoreHiltoninBaltimore,Md.Thosepresentwere:PresidentJ.AlexTarquinio;President-electPattiNewberry;Secretary-treasurerMattHall;VicePresidentofCampusChapterAffairsSueKopenKatcef;CampusAdviserAt-LargeJeffSouth;DirectorAt-LargeLaurenBartlett;DirectorAt-LargeMikeReilley;DirectorAt-LargeTessFox;DirectorAt-LargeMichaelSavino;DirectorAt-LargeYvetteWalker;Region2DirectorAndySchotz;Region3DirectorMichaelKoretzky;Region6DirectorJoeRadske;Region10DirectorDonaldMeyers;andRegion12DirectorKellyKissel.StaffmemberspresentforthemeetingwereExecutiveDirectorAlisonBethelMcKenzie,JournalistonCallRodHicks,DirectorofDevelopmentLarryMessing,DirectorofFinanceandAdministrationAmyWongandDirectorofCommunicationsandMarketingJenniferRoyer.WELCOMEANDINTRODUCTIONOFNEWBOARDMEMBERSTarquiniowelcomednewboardmemberstotheboardinthistransitionalyearastheboardmovestowardninemembers.INTRODUCTIONOFSTAFFBethelMcKenzieintroducedstafftothenewboard,includingHicks,Wong,Messing,RoyerandCreativeDirectorTonyPeterson;WebAdministratorBillyO’Keefe;DirectorofConferencesandEventsBasharatSaleem;ManagerofMembershipandChaptersCarolineEscobar;OfficeManagerLindaHall;CommunicationsCoordinatorIsaacTaylorandProjectCoordinator&DigitalMarketingSpecialistMarinaCinami.RATIFICATIONOFSIGMADELTACHIFOUNDATIONBOARDELECTIONSRobertLeger,asoutgoingpresidentoftheSDXFoundationexplainedthattheSPJBoardofDirectorsratifiestheindependentlyelectedofficersanddirectorsoftheSDXFoundation.LegerrequestedtheSPJBoardratifythefollowing:PresidentIrwinGratz;VicePresidentHagitLimor;SecretarySonnyAlberadoandTreasurerHowardDubin;andthereappointmenttotheboardofmembersToddGillman;Gratz;EvelynHsu;AlexJones;BillKetter;Limor;SonyaRoss;DaveCuillierandFrankLoMonte.Bartlettmovedtoapprovetheratification.Newberryseconded.Motionwasapproved.Legersaidtherewasasecondmatter,anothercheckandbalance,fortheSPJBoardtoconsider.TheSDXFoundationboardvotedtochangeitsnametomatchSPJ’snameinthebelief

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thatweoftenhavetobeginourfundraisingtoexplainwhatSDXis.SDXFoundationBoardbylawsrequiretheboardtoapproveanybylawsamendmentbytwo-thirdsvoteandnotifytheSPJBoardwithinfivedays.TheSPJBoardcanvoteitdown;orifnoactionistaken,thebylawsgointoeffectin30days.ThisistheSDXFoundationBoard’snotificationtotheSPJBoard.Noactionisnecessary,unlesstheSPJBoardwantsthenametoremainas-is.LegeraddedthatheandKoretzkydon’tagreeonmuch,buthewasoffendedthatanothermembercalledthequestiononKoretzky’sproposalduringtheClosingBusinessSessionearlierduringEIJ18.Legersaidifhehadnotbeenavotecounter,hewouldhavestoodupandsaidsomething.TheyearhewasSPJpresident,thepresidentrantheentiremeetinganddidn’tturnitovertotheresolutionschair.ThepresidentcanignorecallingthequestionandLegerencouragestheSPJBoardtoreturntothepresidentrunningthebusinessmeeting.Schotzagreedthatactionwasoutofbounds.Whencoveringthelegislatureyoucanquestionssomeone’sproposal,butyoucan’tquestiontheirmotivation,hesaid.Tosaysomeoneistryingtodoaconiscompletelyoutofbounds.

BOARDEXPECTATIONSTarquiniointroducedbothSPJattorneysfromBakerHostetlerwhowerepresent–BruceSanfordandMarkBailen.TarquiniosaidshesentalisttotheboardofallthemeetingsfortheyearthattheboardwillconductviaZoomvideoconference.It’safullcalendarinbetweenthreein-personmeetings,Zoommeetingsforthefullboard,executivecommitteemeetings,andtheawardsdinnerinJune.WewillhaveaZoommeetingtheweekbeforetheawardsbanquet,buttheboardiswelcometoattendthatevent,too.Cometomeetings,bepreparedandTarquiniosaidshehasa“nowallflowers”rule.SherecommendedboardmembersbecomefamiliarwiththeSPJwebsiteandparticipateintheactiveemailexchangestheboardhas.But

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shedoeswantboardmemberstobemindfulthatlegalquestionsarebestkeptoffemail.Iflegalquestionscomeupbetweenboardmeetings,shewillscheduleanotherboardmeeting.Shealsoencourageseveryonetoberespectfulonthoseemailexchanges.Tarquinioexplainedthatbecausethisisatransitionalyearfortheboard,focuswillbeonhowtohandletheculturaltransformationoftheboard.Twoat-largedirectorswillbeappointed.Pastdutiesofat-largedirectorswerelooselydefinedandTarquiniowantstodefinethosedutiesalittlemoreandhaveat-largedirectorsmoreinvolved.Shewantstogivethemalittletimetogettoknowtheboardandhowitworks.Shewillbetalkingtoeachboardmemberaboutprojectstheywouldliketoworkonthisyear.Therearealotofideashere,butwehavetokeepthegoodofthewholeinmind,shesaid.KopenKatcefremindedtheboardthatitalsohasSlackforcommunicatingwithoneanother.Tarquiniosaidiftherearelong-windedmessageaboutthefutureofSPJ,thosediscussionsarebetterhandledonSlack.Butifanissuearisesandsheneedstoscheduleanemergencyboardmeeting,shewillsendanemail.BartlettaskedwhomanagestheSPJLeadersSlackchannelandsaidonlycurrentboardmembersneedtobeonthatchannel.Radskeaskedifregionalcoordinatorswillbeonthatchannel.Tarquiniosaidthathasnotbeendiscussed,butshethinkstheyshouldnotbeonthatchannelsincewearemovingawayfromaregionalmodel.NewberrysaidtheremaybereasontohavearegionalcoordinatorsSlackchannel.Schotzsaidwiththechangestotheboard,theSlackchannelsaregrowingandneedsomepruning.Hehastriedtomovepeoplebutcan’t,sincetheywerecreatedbyaformerstaffer.Herecommendedstartingoverwithnewchannels.Tarquinioagreedandaskedhimtodothat.Schotzalsosaidwhenboardgroupemailsaresent,itneedstobeknownwhoisonthelist,whetheritgoestostaffortheexecutivedirector,ortheboardonly.Tarquiniosaidthereshouldbeaboardonlyemaillistandonewiththeexecutivedirectorandpossiblyotherstaff,andtheSlackchannelshouldbeterminatedfornow,untilnewonescanbecreated.COMMITTEEANDTASKFORCEAPPOINTMENTSTarquinioappointedSchotzaschairoftheAwardsandHonorsCommittee;BobBecker,chairofBylawsCommittee;DanielleMcLean,chairofFreedomofInformationCommittee;HagitLimor,chairofLegalDefenseFundCommittee;BeckyTallentandLeticiaSteffens,co-chairsofEducationCommittee;RebeccaAguilar,chairofDiversityCommittee;LynnWalsh,chairofEthicsCommittee;MichaelArena,chairofMembershipCommittee;EddyeGallagher,chairofNominationsCommittee;MichaelSavino,chairofResolutionsCommittee.SPJPresidentmayappointasmanydirectorstotheSigmaDeltaChiFoundationashe/shedesiressolongasthenumberofindependentlyelecteddirectorsisonemorethantheSPJappointments.TarquiniorecommendedKopenKatcef,Schotz,Newberry,HallandherselftotheSDXFoundationBoard.TheFinanceCommitteeiscomprisedoftheofficersandtwoat-largemembersappointedbythePresidentandratifiedbytheboardofdirectors.TarquiniorecommendtheboardapproveSchotzandBillMcCloskeytojointheFinanceCommittee.Bartlettmoved,KopenKatcef

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seconded.Schotzabstained.Motionpassed.TarquiniorecommendedtotheExecutiveCommitteeBartlettandKoretzky.Schotzmoved,KopenKatcefseconded.Motionpassed.TarquinioannouncedherappointmentofNewberrytoleadtheStrategicPlanTaskForce,whichwillbeginestablishingtheboard’slong-termgoals.ShehopestohaveaframeworkforconsiderationatEIJ19inSanAntonio.NewberrywillalsochairtheSponsorshipTaskForce.TherewasasponsorshippolicywrittenbeforecreationofEIJ.NextyearwearewithRTDNAandNAHJ.Weneedtostrengthenthesponsorshippolicyandstreamlineourprocesses.TarquiniosaidsheaskedNewberrytobringinfotofirstboardZoommeetingDec.1.TarquinioaskedAndrewSeamantoleadthePartnershipsTaskForce,whichwillplanasummitinMay.Seamanisthisyear’sWellsKeyhonoreeandwasEthicsCommitteechairforthelastfouryears.Schotzsaidhewouldliketoaskaquestiononthesponsorshipissue.Hispoint,hesaid,isaprettyimportantpoint.InthedebateaboutKoch,wewentthroughourpolicysayingwefollowedpolicybuttheremightbepartsthatneedtobeupdated.OneofthefundamentalpointswasthatKochdidnotgettoplantheirsessionasasponsor.ButIheardtheydid.Tarquiniosaidtheydidnotplantheprogrammingforthepaneldiscussiontheysponsored.BethelMcKenziesaidKochwasnottheonlysponsorwhogave$25,000tosponsorapanel.TheyhadachoicebetweenthreepaneltopicsandKochchoseFOI.It’stheirpanel,sotheycanplanit.ShecontactedKochtoseeifshecouldbeofassistance.BethelMcKenziesaidshechosethemoderator,changedthedescriptionofthesession,etc.,andwas“prettyheavyhanded”inputtingtheirpaneltogether.It’sherunderstandingthatinthepast,sessionsponsorsdousuallyplantheirsessions.Schotzsaidthatisactuallyagainstourpolicywhichsaystheydonotchoosethepanel.TarquiniosaidtheProgramCommitteeisnotinvolvedinsponsoredpanels.Thecommitteeisjusttoldtheyarehappening.Itwasherunderstandingastafferworkstodevelopthosepanels.BethelMcKenziesaidshespoketoHollyRose,whosoldthesponsorship,andaskedforcontactinformationforKochsoshecouldsteerit.NewberrysaidshehasbeentellingpeopleKochdidnotplanthesessionandnowsheishearingforthefirsttimethattheydid.BartlettsaidthetalkingpointssaidKochInstitutedidnotcontrolthesession–theydidnotpickthetopicorchoosepanelists.BethelMcKenziesaidshepickedthepanelistsandtwodroppedout.Bartlettsaidthatwasnottheinformationgiveninthetalkingpoints.Schotzaddedtheboardtrustedthetalkingpoints.BailenaddedthathewasoneofthepanelistsandtheonlythingKochinstructedpanelistsnottodowasadvocateforlegislation.Thatistheonlythingtheyinstructedpaneliststonotdo.

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Theydidnotpersuadepanelistsonwhatpositionstheyshouldtake.BethelMcKenziesaidKochchosetheFOItopicandoneofthepanelists.TarquiniosaiditsoundslikeKochhadmoreinvolvementthantheboardknew.Schotzsaidhewouldlikeamemoonthis.Koretzkysaidmaybethetaskforceshouldgettothebottomofitsoweknowexactlywhathappened.Tarquiniosaidshe,NewberryandHallhaveameetingrightafterthisonebecausetheyneedtogetaproposaldonebyDec.1.BethelMcKenziesaidthebiggestproblemislettingsponsorshavepanels.They’vebeenpartofEIJforfiveyears.Allsponsoredpanelsshouldbenavigatedbyus,shesaid.Inmypersonalview,theyshouldnotbeofferedasasponsorship,sheadded.TarquinioandNewberryemphasizedthatthematterwouldbehandledquickly.Schotzsaidamemothatexplainswhathappenedandhowtheinformationgotintothetalkingpointsisneeded.HallaskedBethelMcKenzietosendthememototheboardandsheagreed.

AlejandraCancino,PresidentoftheChicagoHeadlineClub,saidsheisdisappointedineveryoneontheboardwhodidnotabidebytheSPJCodeofEthicsandfailedtoupholdSPJ’sownsponsorshippolicy.Non-mediasponsorsarenotsupposedtohavecontrolofpanels,shesaid,addingthatifshewerenotpresidentoftheChicagoHeadlineClub,shewouldquitoverthisissue.Memberswereliedto,openingadoorfororganizationsthathaveaclearpoliticalagendatoinfluenceourmembers,shesaid.Wethemembersofthisorganizationdeservebetter.BethelMcKenziethankedCancinoforhercomments,addingshewantstomakeitclearthatshehadasignificantamountofinputonthatpanel.

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Cancinoaskedwhathashappenedinthepast?Haveotherpoliticalorganizationshadaninfluenceonthemindsofourmembers.SchotzsaidhedisagreeswithallofwhatCancinosaidinherletterandalotofwhatshesaidhere.TheSPJCodeofEthicsisaguidefordoingjournalism.Whatwe’retalkingaboutisaguideforbusinessrelationships.SPJCodeofEthicsdoesnotapply.Ifeltcomfortablewithwhatwedidbasedonthemnothavingcontrolofpanel.We’renowhearingthat’snotwhathappenedandI’mnothappywiththat.IfwefollowourpolicyIthinkwe’refine.Cancinoreadfromthe2003policy:Non-mediacontributorswillnotbecalledsponsors.SPJwillcontrolallaspectsofconventionprogramming.Violatingownpolicy.Koretzkysaidnoneofusknewaboutthatpolicyuntilaformerpresidentdugituponhispersonalcomputer.ThisisastructuralproblemwithSPJ.It’snotapresidentproblemorEDproblem.Wepassalotofpoliciesthatyearslatergetlost.Hopeweactuallywriteitdownthistime.Andputitsomewherewheresomeoneelsecanfindit.Tarquiniosaidshewantsthesponsorshippolicytoliveintheboardmaterialsofthewebsite.Bartlettsaidthereisadocumentationsectiononthewebsite,butit’smissingtwo-thirdsofthedocumentsthatshouldbethere.Bailensaidhewasonpanelandagreeswiththeissuewithrespecttopolicy,buthecansayfromhisperspectivethatthesponsorwasnottryingtoinfluenceattendees.Theydidnottrytocontrolanythinganyonesaid.Theylefttopaneliststospeakhowtheywantedtospeak.KathyBurns,immediatepast-presidentoftheDCChapter,saidshesupportsCancino’sstatements.WhenshewalkedintotheexhibitionhallandsawSinclairwasasponsorshewasastounded.Thisisawonderfulthingthatwe’retakingalookataproblemandlookingtosolveit.Shewasdisappointedthattheconventionprogrameliminatedlistingallthepeopleonpanels.Sheusuallypickssessionsbasedonwhowasspeaking,soshewouldliketoseeinfutureprogramsalistofspeakers.Shewouldalsoliketoseemapsthatarenotinmicroscopicprintandbringingbackthemeetingofchapterleaders.Needbettersignageforpanels.Speakersandawardwinnersshouldbeinvitedtobemembers.StreamlinetheSDXFoundationBoard,followingtheexampleoftheSPJBoard.Createacircleofadvisersratherthanaboardforthosepeople.ThePresident’sBanquetisoneofthemostpowerfulthingswedoatconvention.Thesearepeoplemakingarealdifference,doingrealthings.Weneedtostopworryingaboutwhatwecallourselves.Wecallourselvesjournalistsandthatwasaproudmomentformembers.BethelMcKenziesaidtherewasquiteabitofnot-so-positivefeedbackaboutSinclairatEIJ.TheboardhadaveryrobustdiscussionaboutitinApril.TheyareamemberofourpartnerRTDNA.Thetaskforcewillbeaddressingthat.MessingandBethelMcKenziereachedouttoNYTimes,LATimesandinvitedtheexecutiveeditorstojoinSPJandtheyarenowmembers.Thegoaloverthenextsixmonthsorsoistoremindthemofwhoweareandwhatwedo.HazelBeckersaidshehasverydifferentkindofinput.ThishasbeenaninterestingyearforSPJandwe’remakingtransitionupontransition.Shecommendstheboardandstaffforsomehow

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gettingusthroughthistransitionandbringingusanincredibleEIJ.Ihavecriticismstoo,butIseeSPJsteppingupandgoingtothenextlevel.Wearejustgoingtokeepgoingup.OLD/NEWBUSINESS(EXECUTIVESESSION)Tarquinioexplainedtheboardwouldgointoexecutivesessiontodiscussaproposalonapartnerproject;apersonnelmatter;boardorientationandtheexecutivedirector’ssix-monthevaluation.Newberrymadethemotiontogointoexecutivesession.Hallseconded.Motionpassed.Theboardwentintoexecutivesessionat10:43a.m.ADJOURNMENTUponpropermotionbyMeyersandsecondedbyFox,theboardvotedunanimouslytoexitexecutivesessionat12:10p.m.EDT.UponpropermotionbyMeyersandsecondedbyFox,themeetingwasunanimouslyadjournedat12:11p.m.EDT.

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MINUTESBOARDOFDIRECTORS

SOCIETYOFPROFESSIONALJOURNALISTSSATURDAY,DEC.1,2018

VIDEOCONFERENCEMEETINGMEETINGCALLEDTOORDERThemeetingwascalledtoorderat12p.mEST.Memberspresent:PresidentJ.AlexTarquinio;President-electPattiNewberry;Secretary-TreasurerMatthewHall;VicePresidentofCampusChapterAffairsSueKopenKatcef;directorsat-largeLaurenBartlett,TessFox,MikeReilley,MichaelSavinoandYvetteWalker;Region2DirectorAndySchotz;Region3DirectorMichaelKoretzky;Region6DirectorJoeRadske;Region10DirectorDonMeyers;Region11DirectorDebKrolandRegion12DirectorKellyKissel.Membersabsent:CampusAdvisorAt-LargeJeffSouth.OtherspresentwereDirectorofCommunicationsandMarketingJenniferRoyer,fortheopeningpublicsession,andSPJFoundationpresidentIrwinGratz,foraportionoftheexecutivesessionrelatedtotheexecutivedirector’sannualreview.PRESIDENT’SREPORTTarquiniopresentedherlatestreport;seebelow.Therewasnodiscussion.PROCESSTheboardvotedtokeepcommentsotherthanreportstotwominutes.Motion:Schotz.Second:KopenKatcef.Vote:unanimous.Theboardvotedtosuspenddiscussionat1p.m.orassoonasGratzjoinedthecalltodiscusstheexecutivedirector'sannualreview.Motion:KopenKatcef.Second:Bartlett.Vote:unanimous.Abstentions:Tarquiniobecauseshewasleadingthemeeting.MINUTESTheboardvotedtoapprovetheminutesofitsOct.28videoconferencemeeting.Motion:Newberry.Second:Reilley.Vote:unanimous.Abstentions:Bartlett,KrolandSchotzbecausetheydidnotattendthemeeting.EXECUTIVESESSIONTheboardvotedat12:09p.m.ESTtoenterexecutivesessiontodiscusspartofthepresident’sreport,anupdateonannualconferences,asponsorshiptaskforcereportandtheexecutivedirector’sannualreview.Motion:Krol.Second:Bartlett.Vote:unanimous.Theboardvotedat2:33p.m.toexitexecutivesession.Motion:Newberry.Second:Reilley.Vote:unanimous.SPONSORSHIPTASKFORCEREPORT

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Theboardvotedtoapprovetherecommendationsofitssponsorshiptaskforceasmodifiedinexecutivesession.Motion:Newberry.Second:Krol.Vote:unanimous.Theboardapprovedthefollowingrecommendations:●Bothmediaandnon-mediaentitieswillbeallowedtosponsorsessions/events,andproposesessionideas.ProposalswillbevettedbytheEIJPlanningCommittee.Onceproposalsareaccepted,theCommitteeanditsdesignatedproducerwillassumefullresponsibilityforparticipants,topics,times,places,etc.●Neithermedianornon-mediaentitiesmayproposespeakersforthesessions/eventstheysponsor.●Neithermedianornon-mediaentitiesmaycoverexpensesforsessions/eventstheysponsor.SPJ,itsEIJpartnersortheEIJPlanningCommitteemaychooseincertaincircumstancestousesponsororgrantmoniestodefrayexpenses.●Neithermedianornon-mediaentitiesmayofferspeakingfeesforsessions/eventstheysponsor.●EIJpartnerswillretaintherightofrefusaloverallsponsors,exhibitorsoradvertisers,withcontractsreviewedbytheexecutivedirectorsofpartnergroupsbeforeaccepting.●EIJpartnerswilldiscloseitspoliciesonsponsorshipofsessions/eventstopotentialsponsorsinsalesmaterialsforEIJsandotherappropriatepublicationsorwebpages.EXECUTIVEDIRECTORANNUALREVIEWTheboardvotedtocreateaworkinggroupchairedbythesecretary-treasurertoassistwiththeexecutivedirector’sannualreview.Motion:Bartlett.Second:Fox.Vote:unanimous.Theworkinggroupwaschargedwiththefollowing:●Draftspecificstandardstoevaluatetheexecutivedirectorattheone-yearmark,whichisMarch19.●DraftaquestionnaireforSPJboardandSPJFoundationofficerswithopen-endedquestions.Allresponseswillbeconfidential.●Draftaself-evaluationforexecutivedirectortobecompletedandsharedwithSPJboardbyFeb.15.●Draftaseparatequestionnaireforcurrentandformerstaffwithalltheresponsesconfidential.●Reviewthesix-monthfeedbackfromthepreviousboardandexecutivedirectortomonitorprogress.ADJOURNMENTTheboardvotedtoadjournat2:40p.m.EST.Motion:Bartlett.Second:Meyers.Vote:unanimous.

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DATE:Saturday,Dec.1FROM:J.AlexTarquinio,SPJPresidentFOR:SPJnationalboardPRESIDENT’SREPORTColleagues,WelcometothenewSPJboard.Asweallknow,theboardsizeandstructurewillalterdramaticallynextyear.Towardsthisadmirableend,we’reputtingintoplacethephilosophicalrealignmentthatinspiredthisstructuraltransformation.We’readdressinglong-termquestionsaboutSPJpolicies,partnershipsandvision,whileclarifyinghowwewilloperateinthefuturetoachievethegoalsetbythedelegateswhovotedtoformamorestrategicboard.Thisreportisoneexampleofthisevolvingtransition.Traditionally,theboardhadmetinpersonforfull-daymeetingstwiceayear,inAprilandSeptember,andthepresidenthadwrittenaformalreportforthosemeetings.Underthenewmodel,focusedonlong-termstrategicgoalsetting,I’vescheduledvideoconferencemeetingsforDecember,FebruaryandJune.Iplantotakeeachoftheseopportunitiestoupdateyouaboutouractivitiessincethepriormeeting.Eachofthevideomeetingswillhaveatheme.Todaywe’relookingathowwemanageourannualExcellenceinJournalism(EIJ)conferenceandsponsorships.InFebruarywe’llfocusonmembershipandinJunewe’llspotlightpartnerships.We’respreadingthesediscussionsthroughouttheyearinordertogiveusleewayinourspringmeetingtodebatethebigideasabouthowoursocietycanbetterservetheneedsofjournalistsandpromotethepreservationoffreedomofspeechandofthepressinthisdynamicallychangingnewsecosystem.Muchofmytimeduringthefirsttwomonthshasbeenspentrebuildingcrucialnationalcommitteesandlaunchingnewtaskforces.ThenewDiversitycommitteeisalreadyhavingsomeexcitingconversationsabouthowtostrengthenourannualDiversityFellowsprogram.Anotherwillconnectwithyoungmembers,particularlypost-grads.I’dlikebothtocoordinatewithourmembershipcommittee,whichalsohasanewchair.Allofthesecommitteesarestillbeingcomposed,somembersshouldcontactmeifthey’reinterestedinbecominginvolved.Onthetaskforcefront,Iwouldlikethisboardtothinkofitselfasthe“newbroom.”Foryears,muchofboardpolicyhasresidedinoldmeetingminutes.Theboardwouldpassorreviseapolicy,butlatertherewasnoeasywayforfutureboardmemberstolookthisuportofeelconfidentthatitwasthemostrecentpolicy.President-ElectPattiGallagherNewberrychairedataskforcetobringourEIJsponsorshippolicyintothemodernera,asthelastknownpolicywaswrittenbeforewebeganco-producingourannualconference.TheSponsorshiptaskforcecompleteditsreportatabriskpacefortheboard’sconsiderationintoday’smeeting.I’vealsoappointedSecretary-TreasurerMattHalltoleadanewboardpolicyreviewtaskforcethatwillinventoryoldpoliciesandrecommendupdatesforthosethatappeartobeoutdated.Oncethe

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reviewiscomplete,allofthesepoliciesshouldresideonourwebsite,inaplacethatiseasyforallmemberstoaccess,andabackupcopyshouldbekeptinprintatourheadquarters.Advocacyisanotherkeygoalforthisyear.Oursocietyhastraditionallybeenstronginthisdepartment.OneofthesignatureeventsofthesefirsttwomonthswasthereleaseofanopenlettertotheWhiteHousedemandinganindependentinvestigationofthekillingofJamalKhashoggionOct.19.Furthermore,wemadeorjoinedinotheradvocacystatementssupportingthereinstatementofCNNChiefWhiteHouseCorrespondentJimAcosta’spresspassandinNAJA’surgingofthereinstatementofthefreepressordinance.Atthesametimeandtoitscredit,theLegalDefenseFundsignedeightlegalbriefs.We’vebeenbusymakingstatementstothemediaandpersonalappearances.I’veappearedtwiceasaguestontheNewsBreakfastprogramoftheAustralianBroadcastingCorp.,firsttotalkaboutPresidentDonaldTrump’santi-pressrhetoricafterouropenlettertotheWhiteHouse,then,whileinParisduringtheArmisticeDaycelebrations,totalkabouttheimportanceofreportersinwar,amongothertopics.IalsoparticipatedonapaneldiscussionattheannualconferenceoftheConnecticutBroadcastersAssociation.IgavearadiointerviewtoVoiceofAmerica(VOA)aboutSPJ’sstatementcondemningtherevocationofAcosta’sWhiteHousecredentials.EthicschairLynnWalshwasquotedintheChicagoTribuneandintheUniversityofCincinnati’sstudentnewspaper,theNewsRecord.ExecutiveDirectorAlisonBethelMcKenziegaveinterviewstoSkyNewsofLondon,theVOAandastudentpaperatMaristCollege.WhenIranforthisofficemorethanayearago,IemphasizedthatIwantedtoputthefullweightofourorganizationbehindadvocacyandpartnerships,bothnationallyandinternationally.Withthisinmind,I’vemadetwotripstotheUnitedNationsinNewYork.Atthefirst,alongwithRTDNA’sexecutivedirectorDanShelley,Ispoketoagroupof25top-tierglobaljournalistsaboutdisinformationonOct.5.Atthesecondevent,onNov.2,IattendedUNESCO’s“DayofImpunity,”highlightingtheneedtoendimpunityforthekillingofjournalists.OnNov.11,thecentennialoftheendofthefirstworldwar,IattendedaReportersWithoutBorders(RSF)eventwithinthefirstannualParisPeaceForum.ThepresidentofFranceintroducedthesession,whichwasattendedbymanyheadsofstate.AlthoughI’vedocumentedthiseventthoroughlyinmyQuillcolumn,itisworthnotingsomeofthecontactsthatImade,orremade,whilerepresentingSPJthere,toincludeChristopheDeloire,RSFSecretary-General;AidanWhite,founderandpresidentoftheLondon-basedEthicalJournalismNetwork;BertrandPecquerie,CEOoftheParis-basedGlobalEditorsNetwork;PatrickGaspard,PresidentoftheOpenSocietyFoundation;BrunoStagno-Ugarte,DeputyExecutiveDirectorofHumanRightsWatch;MariaRessa,ajournalistandtheCEOofRappler,anewswebsiteinthePhilippinesthathasbeenharassedbythecountry’spresident;andRobertaAnnan,thedaughterofformerUNSecretary-GeneralKofiAnnanandadevelopmentadvocate,aswellasmanyglobaljournalists.Ithasbeenabusytwomonths,andwe’restillsettingthewheelsinmotiontolaunchsomeofoursignatureprojectsfortheyear.Onward!

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Date: Jan. 30, 2019New Chapter Petition

From: Alison Bethel McKenzie, SPJ executive director To: SPJ Board of Directors

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Re:

(Document begins on following page)

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Feb. 2, 2019 To: Members of the SPJ Board From: Patti Newberry Re: EIJ19 All: With this brief memo, I write to share progress on programming for EIJ19, set for San Antonio, Sept. 5-7. I serve on the EIJ19 programming committee with:

• Larry Messing, director of development, SPJ • Marina Cinami, project coordinator and digital marketing specialist, SPJ. • Terence Shepherd, news director at WLRN public radio in Miami and chair-elect of

RTDNA. • Kate Switchenko, deputy executive director of RTDNA.

We had two brief planning meetings in 2018 and just began twice-weekly meetings this week to review program proposals.

At this date, we have about 160 proposals for workshops and breakout sessions. Our goal is to stage about an equal number of programs in each of four categories: Digital, newsgathering, news management and career development. We aim to have at least three Super Sessions, with one “owned” and largely organized by each of the three EIJ partners.

We are also considering whether to repeat the “SPJ 5” idea from last year, inaugurated to give SPJ a room for five breakouts that would appeal primarily to our members. Last year, the SPJ 5 included Fine Fellows, #PressforEducation, Saving Student Media, Nervous As Hell: Mock (or Maybe Real) Job Interviews For New Grads, and Covering National Security. If we go forward with this concept for EIJ19, I will propose repeating Fine Fellows (in a larger venue, with AV support); and possibly all of the others except for the national security panel. I welcome your ideas on SPJ-centric topics to put before the planning committee.

As we work through the proposals, we are committed to highlighting new takes on favorite topics – mindful of the need to consider the ethical implications of all subjects, with diverse panels of experts and a strong Texas flavor.

I welcome your continued input as we seek to stage a relevant, well-attended EIJ19.

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DATE:Jan.17,2019FROM:AlisonBethelMcKenzie,ExecutiveDirector,SPJFOR:SPJBoardofDirectors

SPJ’s110thDraftAnniversaryPlan

What: SPJiscelebrating110yearsofservingjournalistsanddefendingFirstAmendmentrights.

WhyCelebrate?While110yearsmaynotbeviewedasasignificantanniversary,itdoesprovideasignificantopportunitytocelebrateourhistory,oursuccessesand,moreimportantly,ourfuture.ItoffersuniquemarketingpotentialwhichcanhelpraiseSPJ’sprofileatatimewhenwemustaggressivelyshareourstory/missionandsignificantlygrowoursupportbase.

Ananniversaryprovidesanorganizationwithastartingpointingettingintothedoorwithsupporters(especiallyfoundationandcorporate:“Helpussupport110yearsof…”).Forexample,onemajorfunderiscurrentlyconsideringa$50,000gifttoSPJinhonorofour110years.

Overall,the110anniversaryprovidesanopportunitytoreintroduceourselvestoformermembersandsupportersandtohighlightourlongevity,whileexpandingourbaseofsupporters–withoutmuchoutlayofcostbySPJ.

Nonprofits’useofanniversariestoraisemoneyisnotatallnewandis,infact,standard.

AccordingtoDonorboxNonprofit’sblog,“Anniversariesareimportantforanyorganization,especiallyanonprofit.Anniversariesshowatrackrecordofprovidingserviceanddemonstratethatyouhavegainedthetrustofyourbeneficiariesandprovenachievableresults.

“Celebratingyournonprofit’sanniversaryisagreatopportunitytothankyourstaff,volunteers,andtheboardfortheircontributionandrecognizethemforspecificachievements.Itoffersanopportunityforreflectionandalookingbackatallthechallengesthatyouovercame.Thishelpsinvigoratethestaffandothersupporters.

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“Nonprofitanniversariesarealsoanexcellentwaytoinformthewideraudienceofyourhistory,youraccomplishments,andyourplansforthefuture.Celebratingmilestoneshelpstoincreasethevisibilityofyourmission,allowingyoutohighlightyourhistoryininnovationortraditionofadvocacy,whileatthesametimegivingyouthechancetoarticulateyourorganization’svisionforthefuture.

“Anon-profitanniversarycampaignisnotsomethingyouwanttomissouton!”

AndFundraiserCyberzinemagazineproducedastudythatshowedthattheanniversaryofanonprofit’sfoundingis“anidealopportunitytogalvanizeyouremployees,boardmembers,donors,foundations,governmentandcorporatesponsors,andtore-kindletheircommitmenttotherelevance,importanceandneedsoftheorganization.

“Thisisauniqueopportunity,withthepotentialforayearlongmarketingprogramthat,doneproperly,setsthestageforyourfundraisers,strengthensyourlonger-termbrandimageandimprovestheorganization'sROI,”reportsGaryKullberg,aserialnonprofitboardmemberandchiefexecutiveoftheKullbergConsultingGroup.

“For-profitorganizations,bothlargeandsmall,havelongrecognizedtheimportanceofcompanyanniversarymarketingbecauseitisn'tjustthelatestadvertising,publicrelations,directmail,internetoreventprogram.Rather,itisauniquechanceforanorganizationtolinkthestrengthofitspasttoitsplansforthefuture.Fornonprofitorganizationsthisstorycanbeespeciallyimportantamongnewmembers,volunteersanddonors,”saysKullberg,adding:“And,importantly,anniversariesdonotneedtobecelebratedinmultiplesof25years.Your33rdcanbeaspowerfulasyour75th.”

110AnniversaryLogo• Willbeincludedinallstaffmembers’emailsignaturelines.• Willbefeaturedonthewebsiteformaximumexposure.• WillbeusedonroomsignsandothermarketingatEIJ.

MerchandisingOpportunities• 220lapelpinstobesold(tocelebratethepast110years/tocelebratethe

next110years)• 110-yearribbonatEIJ19• 250brandedscarvestobesoldfor$50each(tocelebrate50yearsofwomen

inSPJ)• SPJ-brandedYogamats(tocelebrate50yearsofwomeninSPJ)FundraisingOpportunities• EncouragegivingtoSPJat$110(highlightedduringApril17thDayofGiving

Campaign).• EncouragebiggerfundingforEIJ• AdvertisingatEIJ,QuillandSDXAwards

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MarketingOpportunities• Website• Logoaddedtolandingpage• Possiblemessaging:HighlightwhySPJisstillrelevant110yearslater• Quill• Secondandthirdissuesoftheyeartofeaturethe110anniversaryand50-

yearmarkforwomenjoining

EIJ• First110SPJregistrantswillreceivesometypeofanniversary-based

premium• Anniversaryadwillbefeaturedintheprogrambook• EIJNewsteamwillwriteastoryabouttheanniversary

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DATE:Jan.17,2019FROM:AlisonBethelMcKenzie,ExecutiveDirector,SPJFOR:SPJExecutiveCommittee

SPJFiscalYearBudget2020:AnInitialOverview

I. Introduction

ThisdocumentservestoprovideinitialthoughtsonFiscalYearBudget2020aswebegin

toreviewgoalsforthecomingFiscalYearandpossibleareasofadjustmenttoensurea

balancedFY2020budget.Itisimportanttonotethatthisisonlyapreliminarylookat

wherewehopetofindsavingsand,ifnecessary,makecutstoachievethegoalofa

balancedbudget.Thisinformationisfluid.Wehavesomesignificantstepstotakebefore

wecanputtogetheradraftbudgetforFiscalYear2020.

Letmenotethatheadquarters’planisonlytosubmitabalancedbudget.

II. FiscalYearBudget2019Overview

TheFiscalYear2019budgetwaspassedin2018withabudgetdeficitof$41,000.

Additionalincomewaslostwiththedepartureofsomeassociationmanagementclientele,

resultinginabout$54,475inlostrevenue.Inaddition,someunexpectedexpenseswerenot

calculatedintotheexpenseportionofthebudgetpresentedinApril2018,includingexpenses

forhiringnewstaffandconsultingfeestotrainnewemployees.Wearecurrentlycalculating

whatthoseexpensesamounttobutcanassumethattheprojecteddeficitof$41,000willbe

higher.So,thepriorityistobringinincometoreduceanypotentialdeficitand–bestcase

scenario-tocloseitcompletelyandendtheyearinblack.Wehavesevenmonthstomakethis

happen.

Whileweareworkingdiligentlytoholddowncosts,therealissueisontheincomeside.

Wearehopingtobringinunrestrictedincomethroughfoundationgrantsandcontributions

fromhighnet-worthindividualstocoverthedeficit.

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Wehopetorecoupsomeincomewiththeadditionofassociationmanagementclients.

Wearecurrentlyinconversationswiththreenonprofitsfortheirassociationmanagement

business.

III. FY2020Income

ForFY2020,weareaimingtobringtheassociationmanagementincomebacktothe

$138,000projectedintheFY2019budget.Thatfigure,however,dependsonthesizeandwork

involvedtofulfiltheworkloaddemandofeachneworganization.Somenonprofitswewillbe

abletochargemoreforservices;someless.

Withafull-timedevelopmentmanagerandhavingbroughtadvertisingsolicitationin-

house,weexpecttoincreaseouradvertisingandfundraising.Theoverallfundraisinggoalat

thismomentisabout$300,000fornextyear,upfromabudgeted$256,000thisyear.Our

targetcouldbemuchhigher,however,than$300,000.Itistooearlytopindownanexact

figure.

Anotherpotentialplacewherewemayseeasmallincreaseinincomeisrent.Ineedto

studythecurrentBoysandGirlsClubrentalagreementandgetestimatesonrefurbishingthe

basementtopotentiallyrentthatoutaswell.

Oneoptionthatleadershipmayconsiderisanincreaseindues.Dueshaveincreased

onlyonceinthepast13years.

Finally,weareexpectinggreaterincomefromEIJ19duetoincreasedparticipationwith

theattendanceofNAHJmembersandincreasedsponsorshipbecauseoftheparticipationof

NAHJ.Havingsaidthat,incomecouldbescaledbackconsiderablydependingontheoutcomeof

anSPJ/RTDNAsponsorshippolicy.Currently,nopolicyhasbeenratifiedbybothparties.

IV. FY2020Expenses

Currently,Ihavenoplanstoreplacethedeputydirectorpositionasanoutsidehire,

whichwouldresultinsomesavings.Todate,theworkofthatposition–whichissignificant–

hasbeenlargelytakenoverbytheExecutiveDirectorwithseveralotherstafftakingonsome

responsibilities.

WewillalsoseesavingsinconsultancyfeesaswenolongerhaveanextraGoogle

consultantandwehavebroughtinhousetheroleofadvertisingsales,whichmeanswewillnot

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havetopaysizeablecommissionfeestoouroutsidevendor.Inaddition,weshouldnothave

costsforconsultantstotrainnewemployees.

Inaddition,wehopetonegotiateamorefavorablecontractwiththeagencythat

handlessponsorshipforEIJ.ThecontractisupinSeptember2019andmustberenegotiated.

NegotiationsonamorefavorablesponsorshipagreementwouldneedtoincludeRTDNA.

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