The #SocialNuts by Mad
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Transcript of The #SocialNuts by Mad
MAD ALKATIRI Senior Community & Social Product Manager – Wego.com
THE #SOCIALNUTS PRESENTED BY MAD AT EXTRAORDINARY TOURISM EXCHANGE 2013, PERTH – WESTERN AUSTRALIA
#ETE2013 #SOCIALNUTS Psst. My twitter account: @madalkatiri
#SO
CIAL
NUTS
“Social Media is like teen sex. Everyone
wants to do it. Nobody know how. When it’s ?inally done, there is
surprise it’s not better.”
- Avinash Kaushik, Google
#SO
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“Social media refers to the means of interactions among people in which they create, share and exchange information &
ideas in virtual communities and
network.”
- Wikipedia.org
#SO
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NUTS SOCIAL MEDIA
EXPLAINED WITH
BEER
DON’T CARE ABOUT SOCIAL MEDIA?
YOU’RE NUTS!
#SO
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NUTS
#1 Social media has overtaken pornography as the number 1 activity on the web.
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#2 Consumers continue to spend more time on social networks than on any other category of sites—roughly 20% of their total time online via PC, and 30% of total time online via mobile.
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#3 Australia has some of the highest social media usage in the world. In usage of Facebook, Australia ranks highest, with over 9million users spending almost 9hours per month on the site. Source: “Social Media Stats in Australia Facebook Blogger Myspace". Socialmedianews.com.
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#4 If you make customers unhappy, they might each tell 5 friends in the physical world. But in the social media, they can each tell 500.
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WANT MORE? HERE ARE SOCIAL MEDIA FACTS
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As of July 2013, Facebook has
1.15 billion active users.
Including my parents!
Image: sproutsocial.com!
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2012 161M
Twitter is the fastest growing social network in the world with 44% growth.
2013 288M
Image: sproutsocial.com!
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Google+ remains the number 2
social platform in the world with 359m users.
Image: socialmediatoday.com!
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Every second, two new people join LinkedIn.
Australia is on the top 10
countries of the most LinkedIn users with 4m members.
Image: sproutsocial.com!
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Video views per day on YouTube: 4b, with hours of video watched per month: 6b.
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IT’S NUTS! WHAT’S NEW IN 2013?!
#SO
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NUTS NEW THINGS IN
2013 Image: silveradoblog.com!
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SOCIAL MEDIA CHANGES THE WAY PEOPLE TRAVEL
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Online behaviors of travellers.
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Proportion of travellers frequently using social media during travel.
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THE #CASESTUDIES WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY BARONDA MALUKU, A SOCIAL INITIATIVE TO REBRANDING MALUKU
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WEGO INDONESIA From zero, to over 650,000 members of social media.
Team. Wego Indonesia social media managed by passionate local social team who breathe with social media and love to travels.
#SO
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NUTS MAD
as Community Manager. Loves traveling with gadgets, had more than 35 5lights / 12 trips last year, plays key role in 8 traveller & diver community.
BANI as Social Media Manager. Has more than 70,000 followers on her Facebook and 2,000 on twitter, breath with social media.
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Strategy. Wego Indonesia has a clear strategy and key message from the start.
“We want to inspire 250m Indonesians to travel more, especially within Indonesia
because Indonesia has so much to offers, not just Bali.”
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fb.com/wego.indonesia
Beautiful Indonesia photos everyday on our social channels, showing hundred of destinations in Indonesia.
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Social campaigns, match with the key message. We want to keep it consistent. We had Travel Photo Contest: Ini Indonesia! back in 2012, and got massive 6,000 submissions.
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Collaboration with the local travelers community, who has same mission.
(Vaastu Video)
Events. To gather people who has same passion: travel, we create #WegoHangout event, bimonthly.
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#WegoHangout I – Dec 2012 #WegoHangout II – Apr 2013 #WegoHangout III – Jun 2013
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Events. When they’re having fun, they tweet about it.
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Numbers.
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200k People engaged on our social channels
3m Total reached
everyweek on socials
670k Wego Indonesia Facebook Fans
26k Wego Indonesia Twitter Followers
12% Total visit from social channels
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BARONDA MALUKU A social initiative to rebranding Maluku
MALUKU IS A BEAUTIFUL ISLAND IN EAST OF INDONESIA. 3,5hrs flight from Jakarta. You can fly with Garuda Indonesia, Lion Air, Sriwijaya Air. #SO
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Sectarian con?lict broke out in Maluku in January 1999 until February 2002.
Claimed more than 6,000 lives and
displaced 700,000 others.
Image: npr.org! #SO
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A mission to bring back Maluku’s old title: Maluku Manise.
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#BarondaMaluku Team
10 well-known and creative travellers, are brought together for the #BarondaMaluku mission. Contribute to promote Maluku using their expertise.
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Influencers Team
Marischka Prudence and Riyanni Djangkaru are Indonesia celebrity with more than 200,000 followers on Twitter. Dayu Hatmanti is the Miss Scuba International.
@marischkaprue @r_djangkaru @dayuhatmanti
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Get people talking and they will do the marketing for you. The power of word of mouth.
#BarondaMaluku Team
Travellers Everyone Else
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Content & Media Team
Atre is a travel journalist. Herajeng is the travel writer who’s been released her own books. And Indohoy is the English travel blogger specialist.
@atre7 @BackpackerNotes @indohoy
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Let the blogger/writer talk about Maluku in their own words. Also user generated content to promote Maluku.
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Camera Team
Barry Kusuma is one of the most famous travel photographer in ID. Giri Prasetyo is an excellence travel videographer and Ferry Rusli is UW specialist.
@barrykusuma @ferryrusli
@giri_prasetyo
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Photos and videos are the king in tourism destination social marketing from an inspiration point of view.
(#BarondaMaluku Video)
Passions sit in the middle of everything.
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THE #INSIDERTIPS IF YOU’RE TARGETING INDONESIA MARKET!
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using Social Media!
SOCIAL PRESENCE is a must.
Source: Indonesia Travel Insight, Google Indonesia (August 2013)
Platform. Choose the right social platform. The popular platforms in Indonesia:
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DID YOU KNOW? 83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES DURING THE TRIP AND 89% POST TRIP? Source: Indonesia Travel Insight, Google Indonesia (August 2013)
Partner. Work with the local partner or community who has strong social presences. Reach the audiences effectively.
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Influencer. Identify and engage key opinion leaders in social media. Indonesians do listen to them.
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Social Ads. Facebook ads, twitter ads, are very important to make sure you reach wider audiences.
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NUTS $0.01 Average Cost
per Acquisition (CPA)
$0.02 Average Cost
per Engagement (CPE)
$15,000 Spend commitment for
Twitter Ads
Photo, Video. Indonesian loves to see photos and videos.
#SO
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NUTS 65%
business travelers have seen videos about their destination
56% leisure travelers have seen
videos about their destination Source: “Indonesia Travel Insight”. Google Indonesia (August 2013)
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KNOW WHEN to launch your campaigns!
TERIMA KASIH!
Mad Alkatiri | email: [email protected] | twitter: @madalkatiri