The “Social” Relationship between Marketing & Recruiting

Celinda ApplebyOracle, Head of Global Recruitment Branding

• Oracle’s Recruitment Branding• Recruiter by trade• Passionate about sourcing, social recruiting & employer brand• Former HP• Mom of twins• Wanna be Blogger• Obsessed w/ Netflix, Shoes, & Hip-hop

Who is Celinda?

Relationships Matter

36%Cumulative growth of shareholder value over 5 years

Lippincott

Collaboration areas:

• Company Website• Careers & Job website• Social Media• Job descriptions• Event promotions

84% of people trust recommendations

from friends and family more than all other forms of marketing.

Nielson

Brand advocates

Encourage social participation

Trust. Understanding. Community.

Employee stories are highly engaging…

… and relatively easy to find.

#LifeatOracle

1.Personal outreach2.Newsletters3.Company meetings4.Team meetings

5. Internet research6. Hashtags7. Contests8. Company events

Measure

Optimize

Key Takeaways

Build a brand taskforce

1

Turn marketing inward2

Measure your talent brand

3

Thank you!

CareersatOracle

Celinda Appleby

Connect with me:

@CelindaAppleby@CareersatOracle