The Social Media Revolution
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Transcript of The Social Media Revolution
TripAdvisor & The Social Media Revolution WHR 2010
April 10, 2023
2
TripAdvisor.com
Agenda
Understanding TripAdvisor
TripAdvisor Becoming More Social
What Does This Mean For You?
Summary
I Understanding TripAdvisor
April 10, 2023
Source:
TripAdvisor.com
TripAdvisor Expanding All The TimeTripAdvisor is the Worlds largest travel site with 35.3m Unique Users
Comscore September 2010
Europe
13.3mNorth
America
11.3m
LATAM
2.0m
APAC
6.8m
Middle East&
Africa
1.9m
April 10, 2023
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Source:
TripAdvisor.com
Understanding Who Are Our Users?
TGI EU Data R2 2010
TripAdvisor family income
+€75k Index 207
Annual Salary by Household Upmarket SEL1-2 Adults 25-54
15-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
15%
22%25%
17%
12%9%
SEL 1 (Top 10%) SEL 2 (Next 20%)
SEL 3 (Next 30%)
SEL 4 (Next 40%)
0%
5%
10%
15%
20%
25%
30%
35%
0
50
100
150
200
250
300
27% 28%32%
13%
% of TripAdvisor EU Index
+€55k33%
€35k-55k23%
€20k-35k23%
€5k-20k21%
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TripAdvisor.com
What to do? What to do?
Our TravellersIt is all about the user journey
SeatGuru Cruise CriticCity CountryYour PreferencesInteractive Map Trip FriendsThings to do
How to get there?
How to get there?
Where to stay?Where to stay?
Where to go?Where to go?
It is all about the user journey
I TripAdvisor Going More Social
April 10, 2023
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April 10, 2023
Source:
TripAdvisor.com
TripAdvisor Working With Facebook
TripAdvisor Internal data Q3 2010
+5m monthly active users
+1 billion pins!
+5m new pins every day
April 10, 2023
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TripAdvisor.com
Exposing New Content - TripFriendsOpening up the wisdom of your friends
I What Does This Mean For You?
April 10, 2023
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April 10, 2023
TripAdvisor.com
What Does This All Mean To You?
Monitor
Engage
Promote
Advertise
Deliver
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TripAdvisor.com
Monitor – Your Owners’ Centerwww.tripadvisor.com/owners
What are the competition doing right and wrong?
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TripAdvisor.com
EngageWith our site and our users
Load up new photo and video content
Update your property information
Passive Engagement
Active Engagement
Management Response Tool
Solicit more reviews
Engage users in the TripAdvisor Forums & Tripfriends
April 10, 2023
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TripAdvisor.com
Promote
Broadcast the fact that travellers enjoy your product
I Summary
15
April 10, 2023
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TripAdvisor.com
Summary
Travellers trust UGC sites like TripAdvisor
New features are making travel more personal and more relevant
Travel companies can really work in this space to help the travellers and so in turn help your brands
When you combine what we have discussed today with the ever growing usage of mobile you will see even more new ways to engage with the traveller
You can strategically work with TripAdvisor to help build your business now and for the long-term
THANK YOU
April 10, 2023
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