The Social Media Fake Book
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Transcript of The Social Media Fake Book
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The Social Media Fake Book
For Musicians and Composers
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Sequenza21 Blog/Community
Launched as static website in 2001 Redesigned using Blogger software in 2005 Relaunched using WordPress in 2006
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How are we doing?
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Social Media Today
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What is/are social media anyway?
o Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. en.wikipedia.org/wiki/Social media
o Technologies that allow anyone with access to the internet to create, distribute and promote content without intermediation Jerry Bowles
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What is it good for?
Engaging in a two way discussion to get your message out (and get messages in)
Letting your fans tell people who don’t know about you how cool you are (viral, word of mouth)
Creating better programs and performances through feedback and collaboration with supporters
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Before You Begin
What do you want to achieve? How much time do you have to
devote to it? What level of tech skills do you have? What resources do you have as
“content?”
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Choose Your Tools
Hundreds of applications to choose from
Using them is labor-intensive Choose only those that are most likely
to have some chance of success
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Basic Types of Social Media Tools Blogging
Blogger WordPress
Social Networking YouTube Facebook Twitter
Social Bookmarking/Recommendation Delicious StumbleUpon
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The Holy Grail: Create an Ecosystem
Create a blog to start and join online conversations
Establish and build an active Twitter account Create a Facebook page Modify your press release strategy for blogger
coverage Promote social media channels on your website
and in email signatures Use YouTube for impact Turbo charge with StumbleUpon
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Step 1 - Start a Blog
Your choices Free blog, hosted on a service like
WordPress or Blogger Standalone blog on your own web
domain Monthly fee at a blogging service like
Movable Types
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Free blog & hosting at WordPress.com
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Free blog & hosting at Blogger.com
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Free Blogging resources
Advantages They’re free Easy to set up; no
tech knowledge needed
You can be blogging online in 15 minutes
Disadvantages Loss of branding
identity Limited number of
design “themes” Limited ability to
use resources such as videos and mp3s
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WordPress Software, Your Paid Domain and Host
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WP + Unique Domain Name and Web Host Advantages
Software is free Many “themes”
available Open source, with
hundreds of plug-ins to perform various tasks
Access to code to make modifications
Handles rich media like videos and mp3s
Disadvantages Requires a little tech
skill to set up and maintain
Monthly hosting costs
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Examples of Musicians Blogs
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http://starkravingcello.blogspot.com/
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http://blog.davidhthomas.net/
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http://oboeinsight.com/
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Déjà vu, anyone?
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Custom-Built Blog http://nicomuhly.com/
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http://jeremydenk.net/blog/
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http://blog.eighthblackbird.com/
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Video Blogging
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Step 2 – Create a Facebook page More than 350 million active users 50% of active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site each
month More than 3.5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages on
Facebook Pages have created more than 5.3 billion fans
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Types of Facebook Pages 1. Profiles: These are for individuals, and
have been designed for individual communication
2. Groups: These don’t have to be official or registered organizations, they can be (as the name suggests) just a group - small or large.
3. Pages: These are for businesses and organizations, and are designed for bulk communications.
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Example of an Organization Page
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Duo Parnas Facebook Page
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The Performer’s Secret Weapon - YouTube
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Step 3 – Create a Twitter Account
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How It Works
Based on sending 140 character messages to whoever wants to “follow” you
You get people to follow you by following them
If they don’t follow you, dump them after a period of time and add new people
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Reasons to Tweet
attract visitors to performances/recordings, whatever you’re selling (but subtle)
network with fans and other musicians
grow your profile/”brand” drive traffic to your blog get help and feedback
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First Steps 1. Join and set up your profile 2. Follow people with similar interests *Key point 3. Get into the conversation (the importance of @, as
in @sequenza21) and RT, as in RT @sequenza21) 4. Don’t spam 5. Update daily 6. Find the latest buzz and contribute 7. Help other people out 8. Create relationships 9. Integrate Twitter with other social networks 10. Establish relationships beyond Twitter
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How to find people to follow Look at the follower lists of other
musicians who do similar stuff and see who they follow
Check what “lists” they’ve made (if any) and see who might be valuable for you to follow (and, hopefully, to follow you back)
Check what “lists” they’re on that other people have made.
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Dave Thomas as the Beaver
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Other places to find people with similar interests to follow
http://listorious.com/ http://wefollow.com/
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Add a entire “list” with a couple of clicks http://tweepml.org/
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Use a URL shortener to save characters in links
Turns http://www.sequenza21.com/2010/01/prism-quartet-celebrates-25th-anniversary-at-lpr-on-131/
into this: http://bit.ly/b2nfT0
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URL Shorteners
Most popular: http://bit.ly
One You Should Use is http://su.pr (available only after you sign up for StumbleUpon
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Step 4 – Sign Up for StumbleUpon
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http://su.pr
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Questions