The Social Media Amateur - Bill Boorman

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The Social Media Amateur @BillBoorman

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Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.

Transcript of The Social Media Amateur - Bill Boorman

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The Social Media Amateur

@BillBoorman

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I hang out in

Twitter: @BillBoorman Facebook: LinkedIn Xing Wordpress: Recruiting Unblog YouTube Blogtalk Radio #Tru – Recruiting Unblog

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The 8 Big Questions

Will social media kill traditional marketing? Is print dead? Do bloggers have credibility? Will twitter go the same way as Myspace? Do people talk business on Facebook? Will LinkedIn work for sports clubs? Do people connect with brands? Can you really make money from social?

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The 8 Big answers

No Not yet Yes No Yes Yes Yes Yes

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Why me?

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Why Me 5 #tru events 7 more planned #trulondon 170 attendees 8 week lead time 11 countries £35,000 in sponsorship Placed 6th On-line Influencer for Recruiting

Worldwide

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£0 spent on marketing!

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What is Social Media?

A person to person conversation with 1000’s listening in

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The Biggest Pub in the Universe

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Traditional Marketing is Broadcast

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Social Media is Person to Person

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Time Allocation:

60% Replying30% Listening10% New Content

Stolen from Chris Brogan: Trust Agents

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The Benefit You Have is That You Already Have Brand advocates

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Make Friends, Acknowledge & Help Your Brand Advocates

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Influence is more important than Advertising I.M.O.

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The Channels Explained

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Linked In

Interactive and highly searchable list of contacts

Groups Questions and Answers E-mail Contact Applications The Business Place

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Potential Reach:

59,244 Marketing Managers within 100 Miles of Northampton

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LinkedIn

100% Profile Business Profile BoxNet Application Twitter Application Embed Video Slide Share 50 Groups RSS Q & A

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FaceBook

22,988,560 UK Profiles Profile Fan Page Friend Regular Updates Shares Likes

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FaceBook Ad Stats

827,500 list Liverpool F.C. in interests (UK) 3,100 list Carlisle Utd 267,220 list Cricket 80 list Bristol motor Speedway 3,380 list Ipswich Town

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FaceBook Ads Create Fan Page (Destination) Regular Content Update Shared Admin Create Events Targeted Ad links Pay by Click Through Less than 50% of Google Ad-Words FB-140 Application Birthdays: Hashlove

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Twitter 140 character conversation Follow & 50% follow back #’s Instant Communities Daily Conversation Listening Tools R.T.’s Google Indexed Massive Reach

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YouTube

Best to be Amateur Flip Cam reporters? High Google Ranking through Tagging Video is viral Easy to distribute You Tube Channel Easy Subscription

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Blog’s

The Landing Page Great S.E.O. Not Advertising or a Brochure Set up a Blog Squad More influential than Press (Fashion) Give Access & Incentive People Believe Bloggers!

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Going mobile

1 billion I-Phone Apps Downloaded 200,000 at the Store 73% of Internet sign Up’s mobile Web compatibility Don’t forget Android Easy Distribution 4 – Square & the Mayors

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Build The Network First

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Listen & Engage

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Talk First & Sell Last

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Your Questions