The social inbox
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Transcript of The social inbox
The social inbox:Commercial email in a multi-channel environment
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
Has social media fundamentally changed the way we communicate?
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
Email Facebook News Other Social
Network
Search Engine
Twitter0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
What’s the first thing you do when going online?
www.everlytic.co.za | @everlytic
Use email to share information online93%
56%
Share information via Facebook
40%
Share information via SMS
www.everlytic.co.za | @everlytic
Social needs Email
www.everlytic.co.za | @everlytic
Email + Social = Digital Kung Fu
www.everlytic.co.za | @everlytic
Implement a social strategy in your email campaigns
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
www.everlytic.co.za | @everlytic
Fan to Customer model
www.everlytic.co.za | @everlytic
Now let’s see in it action!
www.everlytic.co.za | @everlytic
• Let them compliment rather than compete.
• Leverage social channels to enhance list building efforts
• Use social media to research & test email content
• Social Media is an excellent amplifier for email
www.everlytic.co.za | @everlytic
Questions