The Social Enterprise in a Cloud First and Mobile First World
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Transcript of The Social Enterprise in a Cloud First and Mobile First World
RICHARDHARBRIDGE
My twitter handle is @RHarbridge, my blog is http://RHarbridge.com, and I work at
SPEAKER | AUTHOR | SUPER FRIENDLY
Work like a network
Listento conversations
that matter
Adaptand make smarter
decisions
Growyour
business
Seamless social experiences across familiar applications,
all delivered on an enterprise-grade platform
#worklikeanetwork
Enable seamless social collaboration in Office 365 and other
apps, services, and line-of-business systems
Document
Conversations
Office Online beautifully renders
documents – and enables co-authoring
Colleagues are one click away with Yammer
and Office Online side-by-side
Inline-message translation – just tap
“translate”
Thread instantly translated to
phone’s language
Reduce silos and ease collaboration across geographies
28 languages available on the Yammer web client and Success Center25 languages available on mobile apps1 and email notifications
Network
Collaborate effectively on customer leads with Line-of-Business app integration including Dynamics CRM and Salesforce
Brings together people, information, and apps across Office
365 to enable better communication and collaboration
Discover
new
information
Share and
collaborate
Come
together
Introducing Groups
Manager
Direct report
Works with
Shared with me
Viewed by me
Trending around me
Presented to me
Liked by me
Office GraphOffice Graph
Content and signals across O365 auto-
populating the Office Graph insights
Insights derived with machine learning for proactive and intelligent experiences
Stay In the Know Find What you Need Discover New Connections
Connect with the right experts and
learn more about their content.
Find just the right results from any
source and take actionDiscover new information tailored
to you from your network
Delve – Search and Discovery Across O365
Powered by Office Graph
Today Tomorrow The future
People
Groups
Network
Connected experiences across Office 365, Microsoft
products and beyondYammer Groups
Enterprise Graph
Office Graph and Delve*
Dynamics CRM Integration
O365 Groups
O365 Identity in Yammer
Document Conversations
Flexternal
Android/iOS/WP Apps Mobile innovations
Office Online in Yammer
O365 Groups*
Office Graph and Delve
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
Transforming work = culture + technology
20%
Tech
80%
Culture
The Social JourneyDefine Your Vision
Identify Business Outcomes
Plan to Work SocialLaunch and Drive Success
Evaluate, Adapt, & Iterate
1 Start small
2 Build a coalition
3 Get execs onboard
In our experience, you should….
4 Adoption activities
SharePoint on-premises and Yammer• Service Pack 1 & Yammer app for SharePoint 2013 on-prem
• Committed to another SP on-premises release
• Hybrid continued improvements
Legacy SharePoint Social• No plan to adding net-new social features
• Existing SP social capabilities will be maintained - for now
• No investment in SP communities
Go Yammer!• Faster adoption
• Rapid innovation
• Connect everyone
Office 365 with Yammer• Home of innovations for Enterprise Social
Network
or SharePoint Social?
Enterprise Social – Should I Use Yammer? When Should I Use SharePoint?
#worklikeanetwork
www.yammer.com
i www.enterprisesocial.com
success.office.com
Next Steps
Thank You!Organizers, Sponsors and You for making this possible.
100+ SharepointPresentations At.. Slideshare.Net/RHarbridge
User Adoption Activity Listing.. Rharbridge.Com/?Page_id=565
Sign Up For Yammer At.. About.Yammer.Com
Office 365 Success Center.. Success.Office.Com
Message Me On LinkedIn or Email [email protected]
My twitter handle is @RHarbridge, my blog is http://RHarbridge.com, and I work at
SPEAKER | AUTHOR | SUPER FRIENDLY
Sites, Blogs & Twitter
Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Org
Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite
Blogs Yammer Office 365 Twitter @Yammer @Office365
Research/Whitepaper
Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks
Press
How Red Robin Transformed Its Business With Yammer How Teach for America gets the most out of Yammer on a shoestring budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own employees to use Yammer
Videos
Move Faster Together
Transform the Way You Work with Yammer
#WorkLikeANetwork
#CollabCon @RHarbridge
When Emailing to Yammer…
End your message with - - to
prevent your signature from
posting to Yammer
[ ]Yammer Tip: set the – to be white so that it won’t show up in your normal signature
#CollabCon @RHarbridge
Create Outlook Contacts for Yammer GroupsFrom Outlook, it is possible to:
• Start a new Post in Yammer• Reply to a thread (conversation) when you
receive an email notification• Mention someone & Tag in your
Post/Reply
First, find the Yammer email address:1. Navigate to the relevant Yammer group2. Click Post to this group by email3. An email window opens with the Yammer
group email name in the To: line. Leave the email window with the address open for now
4. Open Outlook.
Continues on nextslide…
#CollabCon @RHarbridge
Create Outlook Contacts for Yammer Groups
5. With Outlook open, Click on People (bottom left) and New Contact (in menu)
6. Click on Full Name button (do not type directly in the box). The Check Full Name dialog box opens.
7. Type the name of your Yammer group in the First box and click OK• Best practice: start every contact with Yammer• Best practice: include “public” or “private” in the name to
avoid confusion
8. The contact will auto fill in Full Name and File As. Copy and paste the contact name into Display as
9. Go back to Yammer and copy the email address (from the window you left open in Step #3) and paste in the E-mail box.
10. Save & Close the new Contact.11. Return to your Yammer home page.
#CollabCon @RHarbridge
Post & Reply from Outlook
To create a new Yammer post from Outlook:1. Open Outlook2. Create a new mail message3. Select/enter the name of the Yammer Group
email address4. Type your Yammer post in email
a. Email address = Yammer Group where posted
b. Subject = Title of Yammer Postc. Message Body = Yammer Messaged. @alias = Yammer Mentione. #xxx = Yammer Tag
5. Add two dashes (--) at the top to trim your signature from your Yammer posts
#CollabCon @RHarbridge
Email bridging strategiesFor those that have a hard time switching from Outlook…
Publish the “new alias” as [email protected]
Suggest they subscribe to the
“new alias” on the group’s page(found at bottom of right column)
Send them an Outlook contact
for the address
#CollabCon @RHarbridge
Email bridging strategiesWhen sending key messages to an old DL, use “Direct Replies To”
to send replies to the Yammer group address
#CollabCon @RHarbridge
Find people
Share my stuff
Build internal communities
Stay connected
Get answers (general)
Get answers (moderated)
Collaborate on docs internally
Collaborate on docs externally
Build external communities
Where do I…
#CollabCon @RHarbridge
Social Feedback Leads To Better Procedures?
Why Leveraging SharePoint Blog Features for News is a Great Idea
Some scenarios – end userFind a Person/
Expert
Post and discuss a
topic and/or
content
Manage a meeting
or event
Ask/ answer a
question
Make an
announcement
Find a Document
Send/exchange
information/
documents
Produce/manage
content
Tag content
Poll/survey a group
of people?
Rate or otherwise
infer sentiment (e.g.
“Like”)
Establish relationships
with people,
information and sites
Form serendipitous
connections via affinity-
based relationshipsView activities across
team, community, or
network
Post/view/comment
on content and
media
View profile,
manage profile
#CollabCon @RHarbridge
Social Roll Out
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Phase 4
Phase 3
Phase 2
Phase 1 Basic Profile Import
MySites Piloted
MySites Globally Deployed
MySitesCustomized
Profiles Implemented
Custom Profile Fields
Profile Fields Integrated With
LOB Data
Users Can Edit Profile Data With Write Back To AD
Photos Updated From Central
Source
Profiles Presentation Customized
My Sites & Profile Roll Out
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Social Feature Roll Out
Phase 1
Less Than 50% Profiles Populated
Notes and Status Updates Infrequently Used
Community Sites Piloted
Wikis Piloted
Leadership Blogs Piloted
Discussion Boards Piloted
Tags & Notes Infrequent (Usage Low)
Ratings Piloted On Knowledge Base
Phase 2
Less Than 75% Profiles Populated
Notes & Status Updates Used Frequently By Early Adopters
Community Sites Globally Deployed
Wiki Sites Globally Deployed
Department Blogs Deployed
Discussion Boards Globally Deployed
Tags & Notes Adopted (Usage High)
Knowledge Base Initiating New Procedures/Policies
Phase 3
Close to 100% Profiles Populated
Notes & Status Updates Considered Cultural Norm
Communities Extended To External Participants
Wiki Spaces Extended To External Participants
Personal Blogs Deployed
Discussion Boards Leading To New Innovation Or Cost Savings
Tags & Notes (Expected)
Knowledge Base Podcasting & Media
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Map To Business Objectives
Support
Acquisitions
Provide
Positive
Work Culture
Highlight
Exceptional
People
Have Highly
Effective
Decision
Making
Supporting
Community
Customer
Transparent
Support
Leadership
Personally
Engaging w/
Customers
Internal Social
Collaboration
User Profiles
Personal
MySites
Internal Social
Networking
Communities Of
Interest
Communities Of
Practice
External Social
Authoring
Social CRM
Direct Relationship Indirect Relationship
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Profile Sprawl Challenge?
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Unique Cloud Challenges…
If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instance…
How do you plan the social user experience?
Example: Following an o365 document doesn’t add it to your onPrem social feed, it would add it to the o365 data… Difficult hybrid scenario.
#CollabCon @RHarbridge
Discipline and Processes
Eight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Samples of What to Measure– Number of completed user profiles
– Number of connections per user
– Cross posting of blogs, subscriptions to RSS and other feeds
– Average number of participants with Wikis (also look at distribution – Wikis with most participants vs. universe of wikis)
– Effective use on major projects
– Reduction in e-mail (generally, on specific topics, corporate noise)
– Range of adoption (departments, topics)
– Does a new policy or idea get adopted easier?
– Search metrics: fewer similar queries=right information fasterEight Considerations When Implementing SharePoint Social Capabilities
#CollabCon @RHarbridge
Understand Your Maturity
Microsoft: Enterprise Social Collaboraiton Progression Model -http://www.microsoft.com/enterprise/it-trends/social-enterprise/articles/Enterprise-Social-Collaboration-Progression-Model.aspx#fbid=I1J-B4XG2DS
#CollabCon @RHarbridge
Understand Your Maturity
http://www.sharepointmaturity.com/home.aspx
MATURITY
BU
SN
ES
S V
ALU
E / B
EN
EFIT
High
LowBASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
En
gag
em
en
tLeve
rs
People
Limited
awareness
Process
Limited
Objectives
Technology
Comfortable
with status quo
– email, phone,
etc.
MATURITY
BU
SN
ES
S V
ALU
E / B
EN
EFIT
High
LowBASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
En
gag
em
en
tLeve
rs
People
People are
recognized as
enablers
Process
Exploration of
enabling business
process via social
channels
Technology
An understanding of
existing tools and
where they fit.
MATURITY
BU
SN
ES
S V
ALU
E / B
EN
EFIT
High
LowBASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
En
gag
em
en
tLeve
rs
People
Siloed efforts
transform to
open
exchanges.
Process
Collaboration
partially
integrated into
business
processes
Technology
Integrated
across LOB
apps.
MATURITY
BU
SN
ES
S V
ALU
E / B
EN
EFIT
High
LowBASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
En
gag
em
en
tLeve
rs
People
Customer obsessed
culture
Process
Rapid responses to
requests and inquiries
Technology
Cohesive, engaging
user experiences