THE SMOKING GUNKevin Juan

SUMMARY

• The ethical dilemma of marketing

E-cigarettes

• The stakeholders of this new medium of smoking

• The facts

• Positives vs. Negatives

• Recommendation

HOW ARE VAPE PIPES DIFFERENT FROM E-

CIGARETTES?• They are essentially

the SAME THING!

• Cartridge of liquid nicotine

• Variety of flavors, including tobacco

• Cleaner than traditional cigarettes

WHO ARE THE STAKEHOLDERS?SOCIETY!

Positives

• Cleaner for society than cigarettes

- No Smelly clothes, cleaner air, butts!

• No tobacco, no tar

• May be a healthier option than smoking tobacco.

Negatives

• Marketing is deceptive

-Relies on ignorance of a new product

• Addiction is still possible

• Kid’s love the flavors

• 1940’s revisited

• Still very annoying

ETHICAL PROBLEM- DUTY BASED

• People do not know what’s in them

• The freedom of this market takes advantage of previous problems with smoking

- Flavor’s attract children

• They focus on the attraction of the product instead of how to use them

- Ten puffs per hour? Who is going to do that?

• New packs of NJOY come with no instructions 2014 onward.

- 1 E-cig nicotine > 2 packs of cigarettes

• Technically could be more addicting than cigarettes, but they wont tell you that

WHY WOULD VAPE-PIPES WANT TO DISASSOCIATE FROM E-CIGS?

• CIGARETTES IS A BAD WORD!

• Vapes are considered a more versatile category than cigarettes

-You can smoke other stuff

• Cigarettes = tobacco

• No stigma associated with vapor

• More vape companies than E-CIGs

APPLYING UTILITARIANISM

• What is the usefulness of E-CIG’s

-Cleaner environment

-Safer for the O-zone

-Cleaner Air for the non-smokers

• People are going to smoke anyway

-It maybe annoying, but now there is less harm to non-smokers

-Unless you like fruity flavored smoke

RECOMMENDATION

• E-CIG companies should be legally required to include recommended smoking instructions in packaging.

• Freedom of choice is important, but rights to knowledge should be mandatory to all stakeholders.

• Children should be educated about E-CIGS in elementary schools.

• Government health tests should cover E-CIGS.

• E-CIGS and tobacco both have cancerous potential

-It’s up to people to decide, with the knowledge they know, to smoke or not to smoke.

THE END