Maria BurpeeDell EMEA Healthcare Marketing & Strategy Dir.

The Slow Marketing Movement: Can it Work and Will You Join?

Most of the narrative of this presentation is in the slide notes box below, scroll to see

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What Is Slow Marketing?

The aim is to drive purposeful, quality, engaging, clever marketing plans and content.

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What It Is Not

It’s not Slow Motion nor anti-technology, it’s not lazy, backwards or deficient.

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Do We Need It?

The enemy? Speed. Programs kicked-out at such a pace that nothing is absorbed, relevant or meaningful.

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What Would It Look Like?

Communities-focused and Inbound-heavy,Sales-aligned andcustomer-driven.

Micro-relevance: Projects contemplated for their connections not impressions, all of which drive real conversations.

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Finding My Inner Tortoise

• Taking the time to truly understand prospects, buyers, haters

• Digging further into the results, route-causes, origins, connections

• Reducing the quantity of activities and changing type of activities

• Tweeting smarter not harder

• Spending the time to test things for more insights

• Don’t do it if sales isn’t bought in

• Research up front, and going the last mileon every piece of content

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Will you Join?

#SlowMarketing

#MarketingArtisan

#SlowerBaby

#NotTooSlow

#SlowYourRoll

#TurtlesRCool

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Thank you!