The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
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Transcript of The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
The Sky’s the Limit for Fearless Freelancers
+ networking prep
with Ilise Benun @MMToolbox #HOWLive
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
Ilise Benun• Mentor and business coach to
creative professionals
• Host/Co-Producer of Creative FreelancerBusiness Conference
• Author of 7+ books
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
www.creativeguidetomoney.comwww.marketing-pricing-guide.com
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• Your community • Your lab• An intimate experience
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Launching a business?
First-timer?Veteran?
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More than 5 years?10 years?20 years?
First year in biz? Less than 5
years?
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
Writer
Designer (web, print,
etc.)Illustrator
Other
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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
There are currently 42 million
“freelancers” –1/3 of the workforce!
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By 2050 we will be half
of the workforce.According to Freelancersunion.org
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There is no such thing
as “job security.”
The Bad News
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Now is the best time to be self employed!
But it ain’t for the faint of heart.
The Good News
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www.freelancersunion.org/blog
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www.freelancersunion.org
• The Unfree Freelancer• The Hustling Freelancer• The Empowered Freelancer• The Influential Freelancer• The 360 Freelancer
Which one are you?
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
Worksheet Part 1: 12 qualities &
skills freelancers need to succeed
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1. Curiosity
Rate yourself: 1-5
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2. Self-Discipline
Rate yourself: 1-5
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3. Professionalism
Rate yourself: 1-5
Photo Credit: Shutterstock.com
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4. Organizational skills
Rate yourself: 1-5
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5. Commitment
Rate yourself: 1-5
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6. Self-Awareness
Rate yourself: 1-5
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7. Self-Confidence
Rate yourself: 1-5
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8. Patience
Rate yourself: 1-5
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9. Flexibility
Rate yourself: 1-5
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10. Perseverance
Rate yourself: 1-5
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11. Communication skills
Rate yourself: 1-5Photo Credit: Shutterstock.com
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12. Adaptability
Rate yourself: 1-5
Photo Credit: Shutterstock.com
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1. Build a firm.2. Stay solo + charge more.3. Develop partnerships.4. Reinvent yourself. 5. Productize your services.6. Elevate your stature. 7. Give back.
7 ways to grow
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
Networking Prep
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Is this your first time at HOW or
CFBC?
Hi, my name is…..
What’s your favorite
session so far?
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Your Elevator Pitch•A hotel – not the Empire State Building.•Aspirational, not historical. •Engaging, not a label.•Clarity trumps cleverness.
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Your pitch: 3 angles to try
1. Emphasize the pain.2. Emphasize the outcome/result/benefit.3. Emphasize what they think they need.
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I work with creatives who hate to promote
themselves.(pain)
I help creatives promote their services and avoid
feast or famine.(perceived need)
I help creatives get the clients
they want.(outcome)
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
I revamp web sites you’re embarrassed to
send clients to.(pain)
I work with companies who need to update their
web presence.(perceived need)
I create web sites that get better traffic.
(outcome)
find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.
Worksheet Part 2: Try all 3.
1. Emphasize the pain.2. Emphasize the outcome/result/benefit.3. Emphasize what they think they need.
Write it with your ideal client (or happy hour attendees) in mind.
Don’t be surprised if it’s not easy.
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• Talk to strangers• Introduce yourself (also at Q&A)• Forget someone’s name• Forget your “pitch”• Talk about the taboo subject of pricing• Not be “on”• Leave a conversation after 3-5 minutes• Give out your business card and ask for
someone else’s• Change seats every session
You have permission to:
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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
Freelancer Showcase + Matchmaking
Happy Hour Prep
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Focus on 3 things
1. What is your goal?2. What is your offer?3. Who is your ideal prospect (here)?
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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
Ready?
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HOWLive Mobile Schedule
Download to your phonehttp://how14.mymobileevents.com
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1. Freelancer Showcase + Matchmaking Happy Hour (tonight 5:30 PM Ballroom B)
2. Speed Coaching: Wed + Thurs: Boston Common
3. On Site Headshots: Evi Abeler Wed + Thurs 12-2 PM in Boston Common
4. Breakfast Roundtables: Thursday + Friday5. Thursday 3:15 session change6. Friday general sessions free!7. Netwalking: 6 AM Thurs & Friday
Meet in Sheraton Lobby #netwalking
CFBC Activities
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Thanks to our sponsors…
• WriterAccess• Navitor• Mohawk• Preferred Small Business
Solutions• Marketing Mentor• FreshBooks• InMotionNow
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Thanks to…
• YOU• All participating freelancers!• Kate Staab for speaker gifts• HOW/F&W Media Event staff
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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses
Ready?