The Simpsons - Welcome to Sky Media - Sky Media€¦ · treatment in August 2014. ... Source:...

The Simpsons Sponsorship & Activation Proposal

The Simpsons Sponsorship Proposal

The world's longest running sitcom is available for sponsorship

• America’s first family, Homer, Marge, Bart, Lisa and Maggie are back on Sky 1 HD for a brand new series in

2015/2016, delighting audiences for over 25 years with its unique satirical humour.

• Sky 1 is giving a brand the opportunity to sponsor every episode of it’s heartbeat show, The Simpsons, on

Sky 1 HD for an entire year, which is over 1,300 episodes!

• Sponsorship covers not only the brand new episodes, right where they belong in their original Sunday night

6.30pm slot, but also the huge catalogue of repeats being played across the week.

The Simpsons Still going strong!

The Simpsons Why people still love The Simpsons

“How witty and topical it

is and how famous

people want to be on it”

Female – 30-39

“We always sit down

to watch The

Simpsons as a family

- its what we do after

tea.”

Male – 16-19

“It's an awesome programme”

Female – 30-39

The Simpsons Why people still love The Simpsons

• Not just the longest-running cartoon, The Simpsons is the longest-running American primetime

scripted show. It's been around longer than anything, except the news!

• The Simpsons has won 31 primetime Emmy awards across 4 categories. The show was also awarded a

star on the Hollywood Walk of Fame.

• TV Guide Magazine has ranked The Simpsons as the greatest TV cartoon and the 10th greatest show of all

time.

• It has seen world class writers including Conan O'Brien and Brad Bird, with occasional guest contributors

including Ricky Gervais, Jud Apatow and Seth Rogen.

• The show has long had celebrities clamouring to be involved. It's had guest appearances from, well,

almost everyone; Richard Branson, Parrell Williams and Eva Longoria have all been rendered in yellow, with

more still waiting in the wings.

• Famous for the spectacular and ever-changing opening credits, guest stars and well-placed references

to popular culture, the show's greatest strength is, bizarrely, its realism.

The Simpsons continues to deliver Highlights

Great opportunity to see – over

383 episodes tx in Q2 2015

1,320 idents over a 3 month

period

Fantastic reach of 3.52m across a

3 month period

Source: TechEdge BARB Apr-Jun 2015 Inds. Q2 2015 refers to 380+ Simpsons episodes, TX on Sky 1 Stagger during this period. Cover:

1+ Individuals (3min cont)

The Simpsons Highlights

Recent and upcoming celebrity

cameos include Cat Deeley,

Richard Branson, Pharrell Williams,

Seth Rogan, Eva Longoria and

Johnny Mathis

Daniel Radcliff visits Springfield as

Diggs in Season 25

The Simpsons get the Lego

treatment in August 2014

The Simpsons attracts a fresh audience Building impressive incremental cover every week, even into the 200+ episode

Source: TechEdge BARB Apr-Jun 2015 Inds. Q2 2015 refers to 380+ Simpsons episodes,

TX on Sky 1 Stagger during this period. Cover: 1+ Individuals (3min cont)

0

2,000

4,000

6,000

8,000

10,000

12,000

Week

Ind

s 0

00

’s

Average incremental audience lift

each week of 610k

The Simpsons Sponsorship Opportunity

The Simpsons Key Benefits for Sponsor

• Association with the most established and iconic family show giving the sponsor huge credibility

• Opportunity to activate this opportunity beyond broadcast sponsorship, allowing the sponsor to utilise

the assets in store and on pack strengthening the partnership.

• Is an exclusive opportunity to associate with brand new episodes as Sky 1 is home to all UK premieres of The

Simpsons, 4 years ahead of C4 and other competitors

• Tea time appointment to view provides an opportunity for a brand to target an entire family

• The Simpsons is relatable to a wide audience as it is easy to follow yet has clever storylines that document

everyday life in a humorous and touching way

• Viewers have a long term positive relationship with the show due to the familiarity of characters and story

lines

• Celebrity Cameos and bespoke opening sequences make the show feel culturally relevant & fresh, whilst

creating buzz around the show

The Simpsons Scheduling & Accreditation

• Sky 1 HD, Sky 1, Sky 1+1

• Available from November 2015

• Brand New episodes TX 8th November - 20th December 2015 and 28th Feb – 5th June 2016

• We predict there to be approximately 1,320 episodes scheduled throughout a 12 month period…..

that’s 110 episodes per month or 27 episodes per week

• There is a significant upweight of episodes during school holidays

• All episodes are 30 minutes in length and so will carry 1x 15” opener, 2x 5” break bumpers and 1x 15” closer

*subject to scheduling changes

The Simpsons UK Sponsorship deliveries

• 12 month sponsorship expected to reach 6.21m Ads 1634 (42%) with an OTS of 104

• Delivery for 12 month would equate to 4,341 actual ratings (2,279 30” equivalent ratings)


• Delivery for 6 month would equate to 2,105 actual ratings (1105 30” equivalent ratings)



The Simpsons Republic of Ireland Sponsorship deliveries

• 12 month sponsorship expected to reach 544k Ads 1534 (49%) with an OTS of 63

• Delivery for 12 month would equate to 3,098 actual ratings (1,332 30” equivalent ratings)




• Delivery for 3 month would equate to 688 actual ratings (296 30” equivalent ratings)

The Simpsons Partnership Investment

• 4,341 UK actual ratings / 2,279 30”

equivalent ratings (Ads 16-34)

• Reaching 6.21m (42%) Ads 16-34

(UK)

• 3,098 ROI actual ratings / 1,332

30” equivalent ratings

(Ads 15-34)

• Reaching 544k (49%) Ads 15-34

(ROI)

• Logo on online show pages

12 Months

• 1,133 UK actual ratings / 595 30”


• Reaching 3.52m (24% ) Ads 16-34

(UK)

• 688 ROI actual ratings / 296 30”


• Reaching 349k (32%) Ads 15-34

(ROI)


3 Months

• 2,105 UK actual ratings / 1,105 30”


• Reaching 4.72m (32% ) Ads 16-34

(UK)

• 1,447 ROI actual ratings / 622 30”


• Reaching 443k (41%) Ads 15-34

(ROI)


6 Months

£1,500,000 £800,000 £425,000

Media Value £11.54m (40% off ITV Ads1634) Media Value £5.85m (40% off ITV Ads1634) Media Value £3.01m (40% off ITV Ads1634)

The Simpsons Activation

The Simpsons Activation

• The sponsor will have the opportunity to partner

with The Simpsons and at additional cost can have

on pack accreditation and use of characters.

• Options include:

– Use of Existing Artwork (2D and 3D)

– Creation of new artwork (2D and 3D)

• Opportunity for Restaurants (non HFSS) to offer The

Simpsons premiums with the purchase of a meal in

store.. Optional story displays and signage in store

and custom commercials.

The Simpsons Big Brand Partnerships

• In 2008 Renault partnered with Fox to launch a

limited edition Simpsons branded car.

• The Simpsons Renault Kangoo was dubbed the

‘ultimate family car’ and the ‘ultimate product for

the ultimate Simpsons fan’.

• Each Simpsons branded Renault was fitted with an

integrated sat-nav system with the voice of Homer

and ‘The Simpsons’ badge on the rear featuring the

whole family.

The Simpson Big Brand Partnerships

• In two and a half decades, she has never changed

her look. That’s why MAC cosmetics have launched

their very own make up range celebrating Marge and

the 25th anniversary of the beloved series.

• On her favourite pieces in the collection Marge ‘says’

in the release “They’re all so great, but I must say

that Lisa’s Spikes really works well with my skin tone

and of course, Beehive Blue complements my hair

perfectly”.

• The limited edition range was launched at Comic Con

2014 and has since sold out!!

Thank you

Appendices UK Audience deliveries

Broadcast Deliveries UK – 12 months

Individuals Adults HWCH Ads 16-34 WM1634 Housewives Kids

Ave TVRs 1st Runs 0.98 0.88 1.47 1.54 1.34 0.81 1.60

Ave TVRs Repeats 0.47 0.41 0.75 0.81 0.74 0.39 0.82

Actuals 2,526 2,206 4,023 4,341 3,960 4,206 4,398

30”Equivalents 1,326 1,158 2,112 2,279 2,079 2,208 2,309

Coverage % 32.0 30.5 42.7 41.9 40.6 28.8 43.8

Coverage (000s) 18,705 15,188 2,931 6,215 3,011 7,560 3,842

OTS/Frequency 78.9 72.2 94.3 103.6 97.7 146.0 100.4



Ave TVRs 1st Runs 0.98 0.88 1.47 1.54 1.34 0.81 1.60

Ave TVRs Repeats 0.47 0.41 0.75 0.81 0.74 0.39 0.82

Actuals 1,229 1,075 1,953 2,105 1,918 1,970 2,135

30”Equivalents 645 564 1026 1105 1,007 1,034 1,121

Coverage % 24.0 22.7 32.6 32.2 30.6 20.5 31.3

Coverage (000s) 13,983 11,253 2,229 4,720 2,248 5334.52 2,730

OTS/Frequency 53.6 49.5 62.8 68.4 65.5 101.1 71.4



Ave TVRs 1st Runs 0.98 0.88 1.47 1.54 1.34 0.81 1.60

Ave TVRs Repeats 0.47 0.41 0.75 0.81 0.74 0.39 0.82

Actuals 665 583 1,053 1,133 1,030 998 1,151

30”Equivalents 349 306 553 595 541 524 604

Coverage % 17.7 16.4 26.0 24.0 23.2 15.2 25.0

Coverage (000s) 1,0314 8,135 1,779 3,522 1,705 3,957 2,179

OTS/Frequency 37.6 35.5 40.5 47.2 44.3 65.8 46.1

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