The Simplest Game for Mastering Business Model Innovation and Improvement: RODopoly Railboard

World-‐class Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & hAp://businessmodels.ning.com & @rodKuhnKing

RODopoly Railboard Game WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..

q  Present (“SW”) q  Future (“OT”) q  Past

Fractal System Hierarchy Super-‐Ecosystem (Global Env.) Ecosystem (Industry/Market) System (Enterprise/Tool)

SYSTEM (MEANS: How?)

ECOSYSTEM (WAYS: What?)

SUPER-‐ECOSYSTEM (END: Why?)

Level 1

Job To Get Done (JTGD): ……………..………………………………………………………………………………………… Success Criteria: …………………………………………….. Stopping Rule: ……………………………


RODopoly Railboard for Steve Jobs WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Put a dent in the universe






Level 1

Job To Get Done (JTGD): Create Insanely Great Customer Experiences Success Criteria: …………………………………………….. Stopping Rule: ……………………………


RODopoly Railboard for Apple WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..






Level 1



RODopoly Railboard for Apple’s Classic iPod WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Create Insanely Great Customer Experience






Level 1

Job To Get Done (JTGD): Listen to music 24x7, everywhere Success Criteria: …………………………………………….. Stopping Rule: ……………………………


RODopoly Railboard for Sony’s Classic Walkman WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..






Level 1



RODopoly Railboard for Apple’s Classic iPhone WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..






Level 1

Job To Get Done (JTGD): ProducUvely/Entertainingly organize and manage informaUon, 24x7 Success Criteria: …………………………………………….. Stopping Rule: ……………………………








Level 1


TV screen

Smartphonescreen

Tablet screen

Chain


RODopoly Railboard Game: 7 Strategic QuesMons WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..



SUPER-‐ECOSYSTEM

Level 1


q  Where do we play? q  How best do we win?

q  What capabiliMes are in play?

q  What manage-‐ment systems?

q  How does industry (compeMMon) capture value?

q  How do comple-‐mentors deliver value ?


RODopoly Railboard Game: 7 Strategic QuesMons WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..



Level 1







P.E.S.T.L.I.E.D. Stakeholders/News


RODopoly Railboard QuesMons for the Segway WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..



Level 1









RODopoly Railboard QuesMons for Nespresso WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..



Level 1








Every System is in an Ecosystem is

in a Super-‐Ecosystem is In a SYSTEM is ….

PRINCIPLE OF FRACTAL SYSTEM HIERARCHY

INITIALLY, The Super-‐Ecosystem (Grandparent)

Makes Life Possible for its Ecosystem (Parent). The Ecosystem (Parent)

Makes Life Possible for its System (Child). The System (Child)

Makes Life Possible for its Subsystem or Elements …


Our Spiritual Needs Envelop our EmoRonal Needs.

Our EmoRonal Needs Envelop our Intellectual Needs.

Our Intellectual Needs Envelop our Physical Needs.

Our Physical Needs …



System-‐Ecosystem-‐Superecosystem (SES) Storyboard WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? ………………………..…..………………………..

SYSTEM (Means: How?)

ECOSYSTEM (Ways: What?)

SUPERECOSYSTEM (End: Why?)

Project: …………………………………………………………………………….. Date: ………………………………….

q  PAST (Done) q  PRESENT (Doing) q  FUTURE (To Do)

RODopoly Railboard A Gameboard That Illustrates a Shared Value Model

Business Ecosystem Ontology The Superstructure of

Every System



A Shared Value (Business) Model Illustrates

the Logic of How A System (Business) Creates, Delivers, and

Captures/Shares Value

One Day, Your Shared Value (Profit) Model Would Become “Meaningless” and

Expire





Fractal System Hierarchy System

SYSTEM

Level 1





Fractal System Hierarchy Ecosystem System

SYSTEM ECOSYSTEM

Level 1





Fractal System Hierarchy Super-‐Ecosystem Ecosystem System

SYSTEM ECOSYSTEM

SUPER-‐ECOSYSTEM

Level 1





SYSTEM (Enterprise)

ECOSYSTEM (Industry)

SUPER-‐ECOSYSTEM (Global Environment)


Level 1






SYSTEM (Enterprise)



Level 1






SYSTEM (Enterprise)



GO SHARED VALUE

Level 1






SYSTEM (Enterprise)



GO SHARED VALUE

Level 2



GO SHARED VALUE





SYSTEM (Enterprise)


Level 2



GO SHARED VALUE





SYSTEM (Enterprise)

CompeMtors

Level 2



GO SHARED VALUE





CompeMtors

AcMviMes (Process)

Team

(Resources)

Level 2



GO SHARED VALUE





CompeMtors

Strategy

Value ProposiMon Product/Service

Level 2

Channels/Rel.

AcMviMes (Process)

Team

(Resources)



GO SHARED VALUE





CompeMtors

Investors

Influencers

Partners

Strategy


Level 2

Channels/Rel.

AcMviMes (Process)

Team

(Resources)



GO

Investors

IN THE BU

ILDING

PERSEVERE OR

PIVOT?

CompeMtors

GET OUT O

F THE BU

ILDING


SHARED VALUE

Influencers

Partners

Strategy




Level 2

Channels/Rel.

AcMviMes (Process)

Team

(Resources)



Example









SUPER-‐ECOSYSTEM

RODopoly Railboard Game for Apple’s Classic iPod WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Create Insanely Great Experience

ü  Present (“SW”) -‐ 2001 q  Future (“OT”) q  Past Le

vel 1












vel 1






RODopoly Railboard Game for Customer of Classic iPod WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Create Insanely Great Experience


vel 1









vel 1



GO

ü Investors

CompeMtors

Value ProposiMon “Thousand songs in your pocket”

Product/Service

SHARED VALUE

ü Influencers

ü Partners

Strategy

RODopoly Railboard Game for Apple [Classic iPod] WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Create Insanely Great Experience

ü  Present (“SW”) -‐ 2001 q  Future (“OT”) q  Past


Level 2

Channels/Rel. ü  Big Box

Retailers ü  Apple.com

AcMviMes (Process)

Team

(Resources)




GO

ü Investors

IN THE BU

ILDING

PERSEVERE OR

PIVOT?

CompeMtors

GET OUT O

F THE BU

ILDING

Value ProposiMon “Thousand songs in your pocket”

Product/Service

SHARED VALUE

ü Influencers

ü Partners

Strategy

RODopoly Railboard Game for Apple [Classic iPod] WHAT IS OUR ISSUE/PROBLEM/VISION/WINNING ASPIRATION? Create Insanely Great Experience

ü  Present (“SW”) -‐ 2001 q  Future (“OT”) q  Past


Level 2

Channels/Rel. ü  Big Box

Retailers ü  Apple.com

AcMviMes (Process)

Team

(Resources)



The Simplest Game for Mastering Business Model Innovation and Improvement: RODopoly Railboard

Business

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