The Simple Way to Create Remarkable Content
23
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
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Content marketing doesn't have to be hard. Often, it's the simplest content that wins. Find out how to create remarkably valuable content that inspires your audience to take specific actions.
Transcript of The Simple Way to Create Remarkable Content
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
DON’T START
HERE.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
STARTING WITH PRODUCTSIS OVERWHELMING AND LEADS TO BORING CONTENT.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
EBook
REFUSE TO START WITH YOU.
PREFER INSTEAD TO START WITH THEM.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
START HERE.WHAT DO THEY NEED THAT WE CAN PROVIDE?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
GREAT CONTENTANSWERS SPECIFIC QUESTIONS.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
CAPTURE EVERY CONCEIVABLE QUESTION
YOUR CUSTOMER IS LIKELY TO ASK.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
BUT, HOW CAN I KNOW WHAT THEY ARE ASKING?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
TALK TO YOUR TEAM.What are your employees hearing?
What questions are they constantly asking?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
DO YOUR RESEARCH.What are the pain points for your customers?
What are the key deciding factors for your service?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
TALK TO YOUR CUSTOMER.Ask for their feedback on social media.
Send out an email and get to know them.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
LISTEN ONLINE.What are people saying about your general industry?
What are your competitors talking about?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
LISTEN ONLINE.What are people saying about your general industry?
What are your competitors talking about?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
NEXT STEP: MAKE IT SIMPLE.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
ANSWER THE HOW.People are likely to ask “how” online.
Get rid of the fluff, give them content they can use.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THINK NUMBERS.People dig lists. Think in sequences.
How can you break your content into numbered lists?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
GET GRITTY.Get down to the details, not the generalities.
Give them content they simply won’t find elsewhere.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
LAUNCH YOUR CONTENT.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THINK FORM.What kind of content should this be?Should this be a written piece? An e-book? A video?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THINK HABITAT.Where should this content live?Should it be on our website? Our blog? Somewhere else?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THINK PROMOTION.How will I tell people about this awesome content?Will I promote it on social? Can I send out an email?
Will I pay for some advertising?
How will I continue to draw traffic to this content?
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THE INSANELY SIMPLE WAY
TO CREATE GREAT CONTENT IS TO
PROVIDE ANSWERS TO QUESTIONS
THAT PEOPLE ARE ALWAYS ASKING.
HOW TO THINK LIKE A PANDA AND CREATE SUPER VALUABLE CONTENT
THANKS FOR LISTENING.Leave a comment, and let’s get talking.
