The Shops at West End Compass Spring 2012

LIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFELIVE YOUR BEST LIFE

ROJO GETS ITS OWN TEQUILA





TIME TO BREAK

OUT THE GRILL

WEST END CHEFS OFFER EXPERT

GRILLING RECIPES

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OUT THE GRILL


GRILLING RECIPES

TIME TO BREAK

OUT THE GRILL


GRILLING RECIPES

TIME TO BREAK

OUT THE GRILL


GRILLING RECIPES

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OUT THE GRILL


GRILLING RECIPES

SPRUCE UP FOR SPRING

9 WAYS TO TAKE CHARGE OF YOUR HOME









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WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS WEST END CHEFS OFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERTOFFER EXPERT

GRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPESGRILLING RECIPES

TIME TO BREAK

OUT THE GRILL


GRILLING RECIPES

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2 theshopsatwestend.com

The Shops at West End

1695 West End Blvd, St. Louis Park

952.767.0606 bergstromjewelers.com

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3theshopsatwestend.com

From the editor

People are talking.My ears have been ringing and that’s a good thing in my opinion. Well, I should clarify, not ringing about me specifi cally but rather The Shops at West End as a whole. There isn’t a day that we walk around the shopping center that we don’t hear people comment how unique the area is. We have you to thank for our continued growth. Your referrals to our stores, restaurants and theater don’t go unnoticed.

This issue I thought I’d share with you some general “happenings” around the shopping center.

We have a new concept joining our merchant lineup! Blast Blow Dry Bar will occupy the space in between Charming Charlie and Love Culture. Blast will stick to a simple regimen: wash, blow dry, style, for $35. This concept is hot on the West Coast and new to the Twin Cities market. Blast is also opening a second location at the Aloft Hotel in downtown Minneapolis.

Parmida Home (pronounced par-me-da) has started construction on their 11,000 square foot space on the South end of the property. And, Phresh Spa Salon will also begin construction shortly. They are located in the Arcade between Omaha Steaks and Pink Champagne. More details on Parmida and Phresh can be found in this issue on page four; both are projected to open early summer.

Our leasing team continues to seek out many unique additions to the merchant line up here. Keep your eyes peeled for what’s next!

The West End Apartments being built by the Excelsior Group are slotted to start construction this spring on the parcel of land just East of Noodles and Company. This will be a 120 high-end unit, fi ve story residential complex. Living at the West End…now that’s convenience!

Lastly, as a special way of giving back to you, our loyal customers, we’re holding a number of special events this summer to celebrate our awesome community. See details inside this issue on upcoming block parties, concerts, races, parties and other events. This summer is going to rock at The Shops at West End and we want you to be part of it.

By the way, keep spreading the word about The Shops at West End and letting us know what you think. We love to hear your feedback!

Cheers!

Michael Landstad Senior Property Manager

Inside…Entertain Me ................................................... 4What’s Hot ...................................................... 6What’s New..................................................... 8Dad Dash 5K ................................................... 8Living Your Best Life .....................................10Yoga for Everyone ........................................11Darcy’s Story ..................................................14Rojo gets its own Tequila .............................16Spruce up for Spring ................................... 20Be the Life of the Party................................ 22Parmida Home: Luxurious Lifestyle Home Décor ................................................. 26Time to Break Out the Grill ........................ 28Made in Minnesota Festival ....................... 31

Volume 2, Issue 1

ML

My ears have been ringing

and that’s a good thing in

my opinion.

The Shops at West End1621 West End BoulevardSt. Louis Park, MN 55416

(763) 450-0554www.theshopsatwestend.com

West End Compass is a free publication of Duke Realty Corporation. Compass highlights

merchants, restaurants and customers of The Shops at West End.

publisher: Duke Realty Corporationwww.dukerealty.com

Editor: Michael Landstad, Senior Property Manager

Writing and Design: Pernsteiner Creative Group, Inc.

www.pernsteiner.comCreative Director: Todd PernsteinerDesign: Jen Birr, Todd Pernsteiner

Copy: Gina Gryniewski, Sarah HowardCopy Editor: Karline Koehler

Advertising in Compass:

Advertising is open to tenants of The Shops at West End, West Metro businesses, and

Duke Realty tenants at the fi nal discretion of the Duke Realty management team. For advertising information, contact Todd Pernsteiner at (952) 841-1111 or

email [email protected].

© 2011 Duke Realty Corporation. All rights reserved. PRINTED IN THE U.S.A. using soy based inks on recycled paper.

“Like” the shops at West End on facebook to get store updates, sales and special events.

The Shops at West End

1695 West End Blvd, St. Louis Park

952.767.0606 bergstromjewelers.com

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Cover photo: Sheila Chenier, One 2 One Personal Training, leads a yoga class at lululemon at The Shops at West End;

cover photo by Todd Pernsteiner


Creative Kidstuff Lunchtime Concert SeriesSt. Louis Park Parks and Recreation, Creative Kidstuff and The Shops at West End offer lunchtime kids’ family tunes in the covered arcade area. Bring your blanket or lawn chair and enjoy fun summertime tunes! Afterward stay and visit the St. Louis Park Farmers Market or check out the stores and restaurants at The Shops at West End.

WeDnesDaYs, 11 a.m. - noon, FreeWest End Central Mall Arcade Area, 1621 West End Blvd.

June 13 ..................................................... The NadasJune 20 ........................................... Sticks and TonesJune 27 ...........The Mary Hall Show for PipsqueeksJuly 11 ......................................................... AlphaBitsJuly 18 .................. Wendy’s Wiggle Jiggle and JamJuly 25 ................................................Splatter SistersAug. 1 ................................Kidsync (family Karaoke) Aug. 8 .................................................. The BazillionsAug. 15............................The Okee Dokee Brothers

Entertain me

Cooper Gets MusicalCooper is getting groovy with live music every Friday and Saturday night from 10 p.m. to 1 a.m. Cooper shows are free and offer a wide range of music from various artists. Log onto www.cooperpub.com and click on “events calendar” to see who is playing and for links to the band’s Web sites.

CRAVE Rolls Out Pink Carpet for the CureOn May 11, CRAVE in downtown Minneapolis is rolling out the pink carpet in celebration of the 20th anniversary of Susan G. Komen Race for the Cure. The downtown restaurant will close for the ticketed event. Guests of the inaugural celebration will enjoy spectacular food, complimentary bar service, music, dancing and an alternative “fashion show” of custom pink looks created by local designers with the models incorporated into the decor. The fi rst annual CRAVE Pink Carpet Event will be held Friday, May 11 at CRAVE’s downtown Minneapolis location, 825 Hennepin Ave. For more information visit www.pinkcarpeteventmn.com.

Upcoming events

Booster Launch partySunday, April 22; 6:30-8:30 p.m.Creative Kidstuff

Decode the social Events Dress Code seminarWednesday, May 2; 11:45 a.m. - 1 p.m.The Shops at West End Community RoomDetails: www.fabuliss.com

parmida Home Grand openingSaturday and Sunday, May 12-13

Cinco de Mayo CelebrationSaturday, May 5; 11 a.m. - 10 p.m.Rojo Mexican Grill & West End Blvd.

Casey James (live music)Thursday, May 10Toby Keith’s I Love This Bar & Grill

Expectant Moms Baby showerSunday, May 20; 9:30 a.m.Creative Kidstuff - reservations required

st. Louis park Farmer’s MarketWednesdays, June 13 - Aug 22 (no market July 4)11 a.m. - 4 p.m.The Shops at West End Mall Arcade Area

parktacular Block party featuring Boogie WonderlandFriday, June 15; 6 - 11 p.m.The Shops at West End, West End Blvd.

Cool Kids Health & safety NightThursday, July 12; 4 - 8 p.m.The Shops at West End, West End Blvd.

You Betcha! Minnesota Made FestivalSaturday, August 11; 12 p.m. - 12 a.m.The Shops at West End, West End Blvd.

twin Cities Film FestivalOctober 12-20ShowPlace ICON Theater

Great pumpkin Fest 2012Saturday, October 27; 11 a.m. - 2 p.m.The Shops at West End, West End Blvd.

Schedule subject to change. For more events and updates, please visit www.theshopsatwestend.com or The Shops at West End on facebook.

WEDNESDAYS, 11 a.m. - 4 p.m.

JUNE 13 – AUGUST 22 I THE SHOPS AT WEST END

Farmers Market

Grand OpeningMay 12 & 13 2012

1682 West End Blvd. • St. Louis Park, MN 55416 • PH: 952.405.9696* Please see the book for a special savings coupon.

6

What’s hot

Here’s the skinnyColor denim is the trend of the season and these rockin` red skinnny`s by James Jeans will be your favorite piece in your closet. The skinny jean – the denim equivalent to the little black dress and just like the dress, you can never own too many. These jeans offer an 8” rise and 28” inseam, are made of 81% Cotton, 17% Polyester, 2% Elastin

and are machine washable.They’re the ultimate skinny staple. $145

Hot Mama 1632 West End Blvd.

(952) 303-5034

A mouse for your houseFresh from the Louvre in Paris, the Caixa Forum in Barcelona, and the Museum of Modern Art in New York, Creative Kidstuff is proud to offer a selection of exquisite items designed by reknowned Danish artist Dorthe Maileg. This selection of delightfully crafted and nostalgic toys and accessories will make fabulous gifts and decor items. From teeny, tiny stuffed mice to egg and butterfly ornaments, Maileg is an excellent choice for discerning shoppers looking for that special something.

Creative Kidstuff 1665 West End Blvd., (952) 540-0022

Prints charmingGo bold with prints and patterns! Prints are hot this season. Love Culture is your place for stripes, polka dots, zig zags, retro, asymmetrical, floral and tribal prints. From dresses, rompers and jumpsuits, to tees and tanks, you’ll find something right up your alley – all nicely priced at $30 or less.

Love Culture 1658 West End Blvd. (763) 546-1390

Run like the windKeep your keys at the top of mind (literally) with the Run Like the Wind Hat from lululemon. This cap includes a secure zipper pocket to stow your house key. They designed this lightweight hat to shade the sun and repel the rain so you can be run-ready rain or shine. An adjustable strap at the back of the hat helps to customize the fit, making it one size fits all. $32

lululemon 1639 West End Blvd. (763) 545-9069

Photo courtesy: Cooper

RAZE is now RoostersThere’s a new egg on the block, RAZE Salon is now Rooster’s Men’s Grooming Center. Roosters believes you can have the fun and comfortable atmosphere of an old-school barbershop without being old fashioned. In fact, their barbers and stylists can help you achieve any of today’s styles. They offer a 100% satisfaction guarantee because if you’re not happy with your new look, neither are they. Roosters provides men of all ages a great place to get their groom on. Come see your favorite stylists for the same great service.

Roosters Men’s Grooming Center 1683 West End Blvd. (763) 546-1140

theshopsatwestend.com

Bar bingo is a blastCooper Pub now offers Bingo every Sunday night from 9 p.m. to 12 a.m. Games are free and provide chances to win fantastic prizes. The Irish Pub will also offer great food and drink specials during the contests.

Cooper 1607 Park Place Blvd. (952) 698-2000


west end summer 2012

Costumed Characters • Radio Disney Games & Prizes • Hands-On Exhibits Face Painting • Contests • Petting Zoo Police & Fire Vehicles • Yoga for Kids

Scavenger Hunt

Thursday, July 124 p.m. to 8 p.m. • FREE

a fundraiser for greater minneapolis crisis nursery

Costumed Characters Games & Prizes Face Painting

minneapolis crisis nursery

Cool KidsHealth & Safety

Fun Night

GIVE tHE GIFt oF WELLNEss. Dharma Wellness & Spa gift certifi cates available in any denomination.

Dharma

Dharma

Wellness & Spaat the Yoga Center of Minneapolis


CMYK: Dark Blue: C:100 M:20 Y:0 K:40

PANTONE:7469

Light Blue: C:60 M:12 Y:0 K:24

DHARMA LOGOS

4200 Minnetonka BlvdSt. Louis Park, MN 55416

952.345.1953

LenaBesteL.Ac., Ma.O.M.

Troubled by digestive, sleep or mood disorders?

Book appointments online: www.yogacentermpls.com

If you’re suffering from a digestive, sleep or mood disorder, acupuncture could help. Acupuncture works to unblock and rebalance energy fl ow, allowing the body to return to its natural and harmonious state of health and well-being. The treatment is based on resolving the underlying cause of the problem (the “root”), which not only rids the body of its symptoms (the “branches”) but also prevents those symptoms from returning. Treatments are specifi c to each individual, and address each person’s specifi c energetic disharmony.

Schedule an appointment with Lena Beste to discuss how we may help you get back to your best self.

TRANS MEDIA GROUP

TMGCutting edge • multi platform • Out of home

CUTTING EDGE.

MULTI PLATFORM.

OUT OF HOME.

952.406.1901 | www.TMGTwinCities.com952.406.1901 | www.TMGTwinCities.com

TRANS MEDIA GROUP

TMGCutting edge • multi platform • Out of home

Get Phresh.phresh spa salon comes to The Shops at West End in summer 2012. phresh prides itself on meeting clients’ busy schedules and personalized needs. The spa salon follows a team-based model, which means they won’t lock you in to one technician or put you on a waiting list. Since not every technician is a master of all skills, making the services of their entire team available to you is critical to phresh’s unique approach. phresh spa salon will be located in the covered mall arcade area in the center of The Shops at West End, between Omaha Steaks and Pink Champagne.

Blast in. Blow out! The Twin Cities is getting a blow dry bar at The Shops at West End in spring 2012. Blast Blow Dry Bar is Minnesota’s fi rst blow dry bar. Blow dry bars, popular on the coasts, are a fun new take on salons. They don’t do cuts or colors. They simply blow out and style hair for a fantastic new look! It’s fast and convenient, and you’ll have a blast doing it. Choose from sleek and smooth, to big bodacious curls. Check out Blast Blow Dry Bar’s website at www.blastdrybar.com for more info. The store will be located at 1668 West End Blvd .

What’s new


Parmida Home lifestyle store set to open!Get ready for more chic home décor options in Minnesota when Parmida Home celebrates its grand opening on May 12-13, 2012. The home lifestyle store features luxurious home furnishings to celebrate home, life and style. Parmida (pronounced Par-mE-da) also focuses its inventory on masterly crafted furniture for the socialable locations in the home – dining, living, patio and accents. Parmida Home offers a number of timeless gifts, including bath sets and body lotions, wine & cheese accessories, lavish table tops and more than 100 different kinds of coffee and tea. Plus, shopping at Parmida is something you can be proud of. This one-stop shop prides itself on being charity-driven, giving back to the community and celebrating with local success. Designers may join the trade program with benefi ts for them and their clients. With its closest location in Chicago, Parmida is a welcome addition to the Twin Cities.


www.discoverstlouispark.com(952) 426-4047

VISIT OUR WEBSITE TO GET CONNECTED TO A ST. LOUIS PARK HOTEL.

Whatever the occasion – graduation, family reunion, birthday, Bar or Bat Mitzvah – there’s room for your family in St. Louis Park. Our hotels off er comfortable rooms, tons of amenities and are just a hop, skip and a jump from everything.

St. Louis Park has everything you and your guests need –competitively priced hotels, dining, shopping and entertainment. Bring it to The Park…St. Louis Park!

Family coming to town? Have them sleep in

The Park.

Like “Discover St. Louis Park” on facebook® or follow us on twitter® between now and May 30, 2012 and you’ll be entered to win a St. Louis Park prize package worth over $500! Do both and double your chances of winning! Full details on our facebook page.

BOOGIE WONDERLANDBOOGIE WONDERLAND

2012 Parktacular

Block party

More events at www.parktacular.org

At The Shops at West End1621 West End BlvdSt Louis Park, MN 55416www.theshopsatwestend.com

Friday, June 15 • 2012Doors: 6 p.m.Music: 6:30-11 p.m.Free with arktacular button or $5 at the door (Buttons for sale at event)

Presented by:

live musicfood & drinks*

Free parking*Alcoholic beverages sold to those 21+, with ID.


The Shops at West End offer many opportunities to enhance your life

BEST LIFE

LIVING YOUR

By Sarah Howard

Staying fi t and maintaining an active lifestyle are important for both your body and mind. Being active is good for every facet of your life as your mood plays into how you interact in family and work relationships. You may have a lot of stress in your life, but it doesn’t have to control you. The Shops at West End merchants are committed to helping you live your best life.

If you’re in need of motivation, stop into yoga superstore lululemon. It’s common knowledge that looking the part at the gym helps motivate people to get there and enjoy their favorite activities. The store not only offers hundreds of cute yoga pants, shorts, tops and sports bras to help motivate you into a workout routine, the atmosphere itself is a motivation. The employees themselves are dressed for a workout, and informational pamphlets for local gyms, studios and yoga centers abound.

The store even features a Studio of the Month, which often offers discounts to lululemon customers. Plus, the store features all of the gear you would ever need with lots of mat options, cute water bottles and yoga workout DVDs from yoga guru Eoin Finn.

If you’re looking for vitamins to help enhance your overall health, Rainbow has a wide array of options for every need. It carries Top Care, Roundy’s Nature Made and Nature’s Bounty brands and offer every vitamin under the sun, including Vitamins D, C and B-12, plus such supplements as calcium. And for a complete vitamin boost, the grocery store carries daily multi-vitamins for every need.

And speaking of vitamins, Nutrishop is a one-stop-shop for vitamins, supplements, protein enhancements and expert advice to help with whatever your

dietary or health need may be. Plus, the shop has free meal consultation services to help you examine your diet and fi nd out what vitamins and supplements you may be missing.

On top of staying physically healthy, mental health is important as well. For many, this can mean indulging and relaxing. Roosters offers hand and scalp massages for men in their salon. At Glamour Nails, a manicure and pedicure can leave you relaxed and feeling pampered. And Anthropologie offers some of the cutest diaries around to help keep your mind clear. Plus, its selection of aromatic candles can’t be beat.

So whether you’re seeking to lose weight, have a healthier body, exercise more or clear your mind, The Shops at West End has products and services that can help you on your way.


A Yogi Tells Her Story and PROVIDES Tips

YogaFor Everyone

By Julie Swenson

Photo: Yoga Center of Minneapolis


I went to a handful of yoga classes in the late ’90s at a fi tness center in Los Angeles. At that time Madonna was one of the few celebrities leading the trend, Gaiam was the only known name

in mats and accessories and Hard Tail Forever sportswear was the preferred yoga pant. Now, 13 years later, I am a devoted yogi reaping the benefi ts of yoga along with countless celebrities (and, gasp, non-celebrities). Yoga clothing and accessory lines have become household names, and yoga classes are offered everywhere from Seattle to Maine.


So what happened? How did we all end up on this bandwagon? And not just 30-somethings like me; people of all ages, genders and cultures are discovering the short-term and long-term benefi ts of yoga. I asked two local leaders in the yoga community their thoughts on why yoga has become so popular:

Right now we live in a very fast-paced, instantaneous world. People are under a tremendous amount of stress from school, work, their environment and expectations from the media. Yoga is a great way to slow down and fi nd the stillness within us. There are also many styles to choose from, making it popular with many different ages and fi tness levels.

– Jessie Forston, founder of Learning Tree Yoga

Forston noted that children who practice yoga set a lifelong foundation for well-being. They enjoy a non-competitive physical activity, cultivate self-esteem, set patterns of success and achievement, relax and sleep better, learn tools such as yogic breathing and to cope with life stressors more effectively, increase focus, concentration and attention span.

Photo: Yoga Center of Minneapolis


Get the SPRING back in your StepIs pain preventing you from being as active as you want to be?

Acupuncture can decrease the pain from neck issues, shoulder problems, arthritis of the hip, knee and low back – as well as any type of muscle or joint related injury.

Acupuncture helps you to heal naturally...• Reduces the experience of pain and encourages tissue healing.

• Activates or relaxes painful muscles that are not functioning properly due to biomechanical/postural stress, overuse, or compensation.

Call or schedule an appointment with Lisa today.

Dharma

Dharma




PANTONE:7469


DHARMA LOGOS


952.345.1953

Lisa NelsonMA, L.Ac., CIMTBook appointments online: www.yogacentermpls.com

Aside from the obvious physical benefi ts of strength and fl exibility, the growing trend of people falling in love with yoga has to do with so much more. Yogis focus on the breath, and specifi c breath work can provide a wonderful sense of well-being and calm that last well beyond the yoga classroom. People often claim that after yoga class they fi nd that they are more likely not to have strong reactions to life situations, but are better able to respond in a way that is calm and clear.

– Jennifer Gray, owner and founder of Yoga Center of Minneapolis

Grey noted yoga has many health benefi ts for adults and seniors. It is great exercise for osteoporosis, arthritis and aches and pains due to general back, joint and muscle issues. Yoga is excellent for the metabolism and immune system and can be a key part of making permanent healthy lifestyle change.

Unlike other exercise fads (Tae Bo comes to mind), yoga has been a tried and true practice dating back to the third Century B.C. Yoga arrived in the Western world during the 19th century. One wonders if they had a “goal corset” they aimed to get back into. It’s unfortunate every century didn’t have a Madonna to aspire to.

With the yoga boom comes the challenge of where to fi nd quality

products that are made specifi cally for the practice. The Shops at West End have many options. For mothers, Happi Olson of Creative Kidstuff recommends their incredible prenatal DVD Be Blooma Well. For children, Creative Kidstuff carries Namaste Kid’s yoga DVD Yoga

Motion and child-sized mats. Namaste Kid’s founder Amira Gaynor notes,

“Yoga engages

children in active play, while they exercise their bodies and expand their imaginations.”

lululemon has become the leader in yoga gear. Their knowledgeable staff and quality fabric are what has made them grow from one store to over 150 in North America. Julie Harris, manager of the lululemon at West End location, invites everyone to come enjoy complimentary yoga every Sunday at 9:30 a.m.

So whether you’re a seasoned pro or just starting out – yoga can help you! Take advantage of free classes to get started, or take your exercise to the next level by fi nding a nearby yoga studio. And remember the cardinal rule of yoga: if you shop at lululemon, you’ll look like you know what you’re doing!

YOGA Wear&Accessoriesfor everyone

Julie Swenson is a freelance writer and beauty educator located in St. Paul, MN. She provides in-studio and on-site beauty services and wellness workshops.

www.mybeautyphd.com

Mens Kung Fu Pant > lululemon - $98

< Metal Vent Tech Sleeveless

lululemon - $48

For Him

Yoga motion >Yoga DVD Creative Kidstuff - $16

< child-size yoga mat

Creative Kidstuff - $20

For the kids

Be Blooma Well >Prenatal YogaCreative Kidstuff - $24.99

Push Your >limits tanklululemon - $52

< groove Pant lululemon - $98

For Her


There are also

many styles to

choose from, making

it popular with many

different ages and

fitness levels

When the Nutrishop at The Shops at West End opened in 2010, owner Cody Haislet asked his mother Darcy to work with him

at the store. While she was happy to say yes, something made her hesitate. “I realized I didn’t look the part!” she says.

The 61-year-old knew it was time to make a change. “I was the typical scenario of a lot of women and I was starting to huff and puff a bit up stairs,” she says. “For every 10 years you go after 30, you begin to put on weight without consciously knowing it.” The grandmother of two knew that she was busy and kept fairly active, but she wasn’t paying attention to her diet.

After talking with Cody, Darcy decided to jump into work at Nutrishop and learn as she went. She began to review what she was eating and discovered that the devil is in the details. “I found out that my diet was sending me into a spiral of weight gain. I was not eating enough and I wasn’t getting enough protein,” she said.

To make a change, Darcy began by using the menu consultation services at Nutrishop, walking every

Darcy’s StoryA SHOPS AT WEST END retailer becomes healthier to live the life her store embodies

By Sarah Howard

I found out that my diet

was sending me into a

spiral of weight gain. I was not eating enough

and I wasn’t getting enough protein.


day and including Pro 5 Hers women’s complex protein and Nature’s Daily Essentials by NUTEKTM. She uses supplements to make sure she’s getting enough nutrients, to get her vitamins and to increase her protein intake. “This combination makes me more healthy and helps curb my appetite,” she said. “What I eat in my diet becomes a bonus!”

And she swears by Fuel by NUTEKTM, a vitamin supplement. “I always took vitamins, but I never realized what a difference a powder vitamin would make,” she says. Darcy points out that with a pill vitamin, your body spends a lot of energy digesting the pill itself, before it absorbs the vitamins. “With a powdered vitamin, your absorption capabilities are immediate and the energy I get from the full spectrum of Nature’s Daily Essentials is something I will not go without,” she says. “It gave me the energy to get moving. I can now exercise daily with a walk and do a workout three times a week, work my Coldwell Banker Burnet real-estate career and keep up with my grandkids!”

For more than a year, Darcy has kept off the 35 pounds she’s lost by paying attention to her diet and taking advantage of protein and vitamin supplements. “It didn’t happen overnight,” she says. “But I have become a fat-burning machine and feel great.”

Darcy Before

Darcy'sGO-TO Supplements:

pRo-5 HERs by NUTEKTM “This is a protein formulated specifi cally for women and has soy protein in it.”

FRUIts AND GREENs by NUTEKTM “These are separate products but they give you fi ve to nine servings of recommended superfoods and are certifi ed organic. These products help with the body’s pH balance and make your body less acidic.”

FUEL by NUTEKTM “This powdered multivitamin has probiotics and enzymes.”

EssENtIAL FAttYACIDs by NUTEKTM “This comes in a starter pack of all four essential fatty acids.”

Nature’s Daily Essentials pack includes: Fuel, Fruits, Greens and Fatty Acids

Darcy Today

Darcy is excited to shop at Pink Champagne for new

clothes that fi t her new shape.


THE POPULAR MEXICAN RESTAURANT IN WEST END has been open

nearly two years. In that time, they’ve sold enough tequila to be offered a

chance to create their own blend of the popular alcohol — an honor often

saved for only those in Las Vegas, Los Angeles and New York.

Rojo Gets Its Own

TequilaBy Sarah Howard


pHotos Left: Rojo’s Reposdo Tequila Above: Agave field at Casa HerraduraRight: Matt Linse and Adam Lehr with one of the field workers at Casa Herradura

We were Flattered!

This is something that only

happens to restaurants in Las Vegas

and Los Angeles.

In the short time Rojo Mexican Grill has been open, the restaurant has become a top-seller of tequila in the state. With 100 brands of tequila at its bar, the restaurant already has one of the largest selections of the popular liquor in the Twin Cities. And because of the high volume of tequila Rojo sells, the restaurant was offered the chance to expand its tequila selection even further.

In fall 2011, manager Adam Lehr was contacted by his liquor representative with a special opportunity: the chance to go to Mexico to custom design a barrel (or 240 bottles, or 64 gallons) of the restaurant’s own unique tequila.

Lehr, along with front-of-house manager Matt Linse, headed off to Casa Herradura, a family-owned distillery known for creating Herradura Tequila that is located in the Tequila region of Jalisco, Mexico (the only place in the world where true tequila is made). There, they tasted every type of tequila, rode donkeys out into the agave fields, talked to the agave farmers and met family members at the distillery. “This was a once-in-a-lifetime experience,” said Lehr. “I really felt like part of their family. They really taught me so much.”

The tequila-making process is a mystery to many. It’s labor intensive and is an intricate process. “Before going on this trip, I understood tequila, but I never knew the process in this much detail,” Lehr says. “To see tequila-making at every stage was eye-opening.”


The process of making tequila starts with blue agave plants, which take anywhere from eight to 10 years to fully ripen. When the plants are ripe, the leaves are stripped and the core (which can weigh upwards of 80 pounds) of the plant is used. The cores are then cut and roasted in a distillery, where the starches turn to sugar. A press then squeezes the juice from the core and this juice is brought to fermentation tanks. Yeast is added and the juice ferments for about two days and is distilled two or three more times.

At this point in the process, the alcohol is a silver tequila, or tequila blanco, which is used for cocktails and shots. Often, the alcohol is moved to oak barrels for about two months. After this aging process, the tequila is known as Oro or gold tequila, which is used to make margaritas and other tequila-based cocktails. Reposado (or rested) tequila is aged up to one year and is considered a sipping tequila, due to its smooth taste and fl avor.

“There are so many different fl avor families when it comes to tequila,” Lehr said. “We really got to try the fl avor profi les and taste tequila in every process, and I consider myself an expert in tequila now!”

So after all of that tequila tasting, what did Lehr and Linse decide on? The Rojo tequila is a Repasado, or an easy drinking tequila that is aged six months. “We wanted a fl avor as smooth as possible,” he said. “One that every guest would enjoy.”

The tequila has, of course, become Rojo’s house pour. It can be enjoyed straight up as a shot or in Rojo’s Herradura Double Barreled Reposado Coinstyle Margarita — a unique cocktail that features a blend of Rojo’s own tequila, Brazilian orange liqueur, agave nectar and Rojo’s signature margarita mix. This drink complements the multiple tequila-based cocktails and margaritas on Rojo’s already extensive drink list.

Unique Liquors Found Around The Shops at West EndRojo’s tequila isn’t the only unique booze on the block. From unique labels to creative cocktails, the liquor options at The Shops at West End allow for creativity and fun!

2 GINGERsa new whiskey hits the block The infamous Big Ginger got a remake when Kieran Folliard, former owner of Kieran’s and The Local in downtown Minneapolis and Cooper in The Shops at West End, unveiled his own brand of whiskey in time for 2011’s St. Patrick’s Day. The Irish whiskey is aged in barrels for four years and is only distilled twice, as opposed to the traditional three times, so the citrus and caramel fl avorings stand out. At fi rst, the Irish whiskey was poured only at his restaurants. Now the liquor is entering the off-sale world. In late 2011, Folliard’s 2 Gingers became available in liquor stores across Minnesota. Of course, it’s still available in such drinks as the famous Big Ginger (which is 2 oz. of whiskey in ginger ale and garnished with a lemon and lime) at Folliard’s restaurants, but now you can enjoy it in your home as well. 2gingerswhiskey.com

CoppoLA an oscar-winner’s tie to the shops at West endWine is an important sidekick to many dishes. But it is arguably most important with Italian meals. That’s why, when investigating wines for Sopranos Kitchen, the management was mindful of having a good, buzz worthy house pour to complement its tasty, succulent dishes. The answer came in Coppola wine. And yes, it’s associated with that Coppola. You know, the Italian, Oscar-winning director Francis Ford Coppola. Soprano’s house selection of Coppola wine comes from Francis Coppola Winery in California and is available in white (Bianco) and red (Rosso) varieties for $8 per glass or $31 per bottle (with half-priced bottles on Thursdays). The wine is stored in a temperate wine cellar and general manager Julie Blanton says that the restaurant goes through about one barrel of Rossa every week and one barrel of Bianco every two to three weeks.

CRAVE’s CREAtIoNscraveworthy cocktails abound at this popular restaurantThe high-end, popular restaurant is well known for its chic décor and its meat and sushi options, but it also offers an array of signature cocktails and martinis found only at Crave. The Crave Creations list features seven custom-made drinks and featured tequila, vodka and rum-based drinks, including the Prickly Pear Margarita, Corpse Reviver and the Torched Mojito. And given the restaurant’s sushi options, there is, of course, sake to complement. Their seven sake choices can be bought by the glass or bottle – pick your poison.

own brand of whiskey in time for 2011’s St. Patrick’s



And, according to Lehr, having your own personalized tequila is quite an honor. “We were fl attered,” he said, adding that not many restaurants in the Midwest sell enough tequila to be offered this type of opportunity. “This is something that only happens to restaurants in Las Vegas and Los Angeles.”

And Rojo is taking this opportunity to really showcase the new tequila, as well as the additional tequila options at Rojo. Lehr says the restaurant hopes to fi nish their personal barrel in a year to have a new batch of Rojo Tequila created every year as an annual tradition. “It’d be great to make it an annual thing and to change up the fl avor every year,” Lehr said.

And the tequila has hit Rojo at the perfect time. Cinco de Mayo is on a Saturday in 2012, and Rojo has quite the party planned. On the Mexican holiday, which honors Mexican culture and celebrates freedom and democracy during the American Civil War, Rojo will host an outdoor, day-long block party with drink specials, food and music – plus the opportunity to celebrate Rojo’s own blend of tequila.

So make your reservation today to try Rojo’s Reposado tequila in a cocktail or on its own and experience a one-of-a-kind, smooth drink.


Rojo DE MayoRojo Mexican Grill is excited to host their second annual Cin-

co de Mayo Fiesta on Saturday, May 5. Rojo’s Cinco de Mayo

event was a huge suc-cess last year, so this year

they’re taking it to the streets with an all-day block party. The

fi esta will feature local musicians playing traditional Mexican favor-

ites and a DJ to help keep the margaritas fl owing. Hornitos

Tequila will be in house sampling tequilas and giving out prizes. Rojo’s food truck will be on hand to provide street tacos for block party guests, and multiple margarita sta-tions and Dos Equis will be serving all event long. Doors open at 11 a.m., and the party goes until midnight.

Rojo will host Tequila Tasting and Tequila 101 classes leading up to Saturday the 5th of May or as they call it, Rojo de Mayo. Classes start at 5 p.m. and run every Wednesday from April 4 through May 2. Classes are hosted by Rojo’s in-house tequila experts, who will sample traditional and new tequilas.

Rojo is also taking reservations for their second Tequila Dinner, a perfect outing for date night or a group of friends. This year they are bringing in the U.S. Am-bassador from Herradura Tequila to help with the tastings and to share fascinating tequila stories.

All events are open to the public. For more information, contact Rojo Mexican Grill at (952) 657-5385, visit the restaurant, go to www.rojomexicangrill.com, or fi nd them on facebook.

pHotosLeft: Inside the tasting room at Casa Herradura Middle: Adam and his transportation through the agave fi elds top Right: Rojo’s Reposado Seal from Casa Herradura Bottom Right: Rojo’s own bottle of Reposado Tequila


Note: prices subject to change.

By Sarah Howard

Get the most out of your spring cleaning and organizing with these products, available at The Shops at West End.

organize the plasticHaving an organized wallet can make you feel like your whole life is in control. Jos. A. Bank has multiple wallet and money clip options for him, while Charming Charlie and Pink Champagne offer options for her in any desired color.

Beka trundle DrawerThe kids have been cooped up all winter, so, of course, their toys are everywhere. Help them store their goodies in this modern and sleek drawer, which is easy to hide away. Creative Kidstuff, $88Also available at creativekidstuff.com

Dolly tubGet organized while remaining stylish with a weathered Dolly Tub. It’s a perfect storage solution for blankets in the den, umbrellas in the foyer, or aquatic toys at the cabin. Anthropologie also carries wooden crates and tubs that speak to both form and function. Anthropologie, $180

Freshen Any RoomFebreze Home collection soy Blend candle trios - Premium soy blend candle trios offer a stylish design in three unique scents. Light one candle or burn together for your own aromatic creation. Available in assorted scents.Rainbow, $9.99/three candles

Declutter JewelryTangled necklaces, earrings without a pair and missing rings are problems of the past with these jewelry organizers from Charming Charlie. Keep everything in one place with these space-saving containers, available in almost any color and style. Charming Charlie, $24.97

forSpruce

upWhen the weather turns warm, it’s time to open the windows, let the light shine in and notice...

hey, this place is a mess!



SpringKitchen ContainersAnthropologie’s home goods section carries a bevy of products, perfect to trendy and adorable storage options. Their line of owl containers work for kitchen, living areas, bedroom or just for fun! Anthropologie, $68-$128

tubby Bath toy organizerKeep all those bath toys dry and in one place with the Tubby Bath Toy Organizer from Skip Hop. Made from Neoprene and mesh and fully machine washable, the Tubby Bath Toy Organizer attaches securely to glass and tile with 4 super-sized suction cups. Available in blue or orange. Creative Kidstuff, $20

Fight tough stainsIf your kids (or spouse) are the playful type, you know that spring equals mud. Fight stains and keep clothes looking new with Clorox Stain Fighter and Color Booster. The new technology in this formula removes stains three times in one wash. Rainbow, $3.19-$6.49

offi ce FoldersNothing makes a desk look messier than a pile of papers. Organize bills, taxes and miscellaneous papers and create a chic space with these fi le folders from Anthropologie. Anthropologie, $14 for eight folders.

and take charge of your home



Who knew you could combine your love of shopping with your love of hosting a party? The Shops at West End is about to let you in on a little secret. Merchants at The Shops at West End love to open their doors during off hours for shopping parties and personal shopping.

Any occasion is perfect for a shopping party – bachelorette parties, bridal showers, birthdays, office outings, or even no reason at all. If you want personalized attention in updating your wardrobe in a fun atmosphere, a shopping party is right up your ally.

Shopping parties offer store discounts, complimentary food and beverages and plenty of laughter. Plus, there’s nothing better than throwing a party where you don’t have to worry about food preparation or cleanup! The retailers do it all for you right in their stores.

West End Compass recently asked retailers to let us know what one might expect at a shopping party. They were happy to fill us (and you) in with all the details.

Be the

lifeof the partyThe Shops at West End merchant shopping parties are catered just to you.

Primp plays host to their Spring Trunk Show party in March; catering provided by Sopranos.


Hot Mama1632 West End Blvd., St. Louis Park (952) 303-5034

How many people are required for a shopping party? Minimum of 12.

What do you offer at these parties?We offer 15% off as a discount, or it can be put toward a charity of choice.

Is there a minimum purchase required? No.

How does someone book a party? Call the store at (763) 303-5034 or stop in and speak to a manager.

How far in advance must someone book a party? At least 3 weeks prior to the event.

Do you offer food/drinks at the parties?Food is provided and drinks are B.Y.O.B (clear drinks only).

Why would someone want to host a private shopping party at Hot Mama? It’s a perfect opportunity for hosting a fundraiser; the party gets to know exactly how much money they’ve raised at the end of the evening. Private parties are unique and are perfect for girls’ nights out or birthdays.

primp1628 West End Blvd., St. Louis Park (952) 303-3791

How many people are required for a shopping party? Minimum of 5, maximum of 40

What do you offer at these parties?We put brand new merchandise on the sales floor and provide personal styling assistance.

Is there a minimum purchase required?No.

How does someone book a party?Email our store manager, Kaitlyn, at [email protected]. or call her at (952) 303-3791.

How far in advance must someone book a party? Must book at least two weeks in advance.

Do you offer food/drinks at the parties?We offer drinks and snacks; the customer can bring additional food or drinks (non-alcoholic) if they like.

Why would someone want to host a private shopping party at primp? A private shopping party gives customers the one on one shopping experience they deserve in a fun and exciting environment; it also gives people a place to celebrate any occasion while shopping through a variety of trendy merchandise at a discount of 10% off.

Charming Charlie1676 West End Blvd. St. Louis Park (763) 546-9530

How many people are required for a shopping party? We require a minimum of 10 people per CC Social. The more the merrier, though.

What do you offer at these parties? When a party is booked, the group gets a reserved 2-hour time slot. We provide snacks and refreshments for all people in the group. Everyone also receives 20% off their entire purchase.


How does someone book a party? Call the store at (763) 546-9530 and ask to speak to a manager who will discuss possible dates and times with them.

How far in advance must someone book a party? We prefer as much time as possible to ensure that we have enough staff to cover the party; at least a one week notice.

Do you offer food/drinks at the parties? We provide prepackaged snacks and soda/water. But, the host can bring whatever food they would like as well.

Why would someone want to host a private shopping party at Charming Charlie? To get the full Charming Charlie experience! Customers are the guests and we want them to feel special. It’s all about spending time shopping, mingling and snacking with your friends.

Creative Kidstuff1665 West End Blvd., St. Louis Park (952) 540-0022

How many people are required for a shopping party? Store capacity.

What do you offer at these parties? These parties will be launched as a way for local organizations to raise money. A percentage of sales during the event will go back to the organization. The store will be closed so participants can enjoy time with their group as well as focused help from the Creative Kidstuff staff.


How does someone book a party? Contact Sue Katsiotis, manager of events and special sales, at (612) 876-3969 or [email protected]

How far in advance must someone book a party? We prefer at least 30 days notice.

Do you offer food/drinks at the parties? TBD.

Why would someone want to host a private shopping party at Creative Kidstuff? It is a great way to raise money for an organization and enjoy time to-gether as a group. Also – time in a “hands on, do touch” toy store is lots of fun for kids and parents alike.

A CC Social Party at Charming Charlie


pink Champagne1645 Park Place Blvd., St. Louis Park (952) 476-4100

How many people are required for a shopping party? Minimum of 5, maximum of 15.

What do you offer at these parties? Parties are custom based on the customers. There are store discounts offered to shop-ping parties based on how many people attend.


How does someone book a party? Call Amy, the store owner, at (952) 476-4100 or [email protected].

How far in advance must someone book a party? A minimum of two weeks is preferred.

Do you offer food/drinks at the parties?Yes, based on the theme and audience.

Why would someone want to host a pri-vate shopping party at pink Champagne? We offer a high level of attention to detail in creating a look that is personalized to you and your guests. They carry a wide selection of top designer brands and can also access a varied selection of custom-order couture from fresh and new designers that aren’t readily available.

Love Culture1658 West End Blvd. St. Louis Park (763) 546-1390

We offer private shopping parties on Sunday nights from 7-9 p.m.

How many people are required for a shopping party? Minimum of 10, maximum of 20.

What do you offer at these parties?We offer a personal and private shopping experience with great customer service, music and decorations.

Is there a minimum purchase required?No minimum purchase, but we offer 10% off all purchases made during the private event!

How does someone book a party?Contact store manager, Rachael, at (763) 546-1390.

How far in advance must someone book a party? At least one week in advance.

Do you offer food/drinks at the parties?Refreshments are available on request.

Why would someone want to host a private shopping party at Love Culture? This a great opportunity to shop with your favorite friends in a unique, personalized shopping experience.

White House | Black Market1633 West End Blvd., St. Louis Park (763) 544-0602

How many people are required for a shopping party? Two or more.

What do you offer at these parties?We provide specials offers/discounts for your group.


How does someone book a party?Call the store at (763) 544-0602 or stop in and speak to a manager.

How far in advance must someone book a party? At least one week in advance.

Do you offer food/drinks at the parties?Refreshments are available on request.

Why would someone want to host a private shopping party at White House | Black Market? This a great opportunity to shop with your favorite friends in a unique, personalized shopping experience.

Anthropologie1622 West End Blvd., St. Louis Park (763) 544-2053

How many people are required for a shopping party? We offer complimentary one-on-one shopping appointments as well as shopping parties for groups up to 15.

What do you offer at these parties?At every appointment we offer personal styling advice, light refreshments and a great time!

Is there a minimum purchase required? No minimum purchase is required.

How does someone book a party?Contact us at (763) 544-2053, [email protected] or online at Anthropologie.com

How far in advance must someone book a party? We prefer customers to book appointments at least 24 hours in advance but anytime is welcome.

Do you offer food/drinks at the parties?Yes! We are open to requests.

Why would someone want to host a private shopping party at Anthropologie?Shopping parties are a great way to entertain a group of friends and share styling tips. We have hosted shopping parties for co-workers out to happy-hour, for mother and daughter groups just looking to have fun with fashion and for bridal parties looking for the perfect bridesmaid dress. All of our shopping parties are complimentary and we have great time!

Parties for Parents, Moms-to-be and Kids Creative Kidstuff holds all types of parties and special events in store.

On Sunday, April 22, Creative Kidstuff will host an adults-only “Booster Launch Party” after the store closes for the day from 6:30 - 8:30 p.m. The event is being held to launch their new Booster collection of Do-It-Your-self crafting tools and treasures.

The store is also planning a “Baby Shower” for moms-to-be on Sunday, May 20 at 9 a.m. before the store opens. They will be taking reserva-tions for up to 75 women. The event will offer mini classes that pertain to becoming a mom and they also offer shopping discounts.

Creative Kidstuff is also the place to hold your child’s birthday party! Creative Kidstuff will plan and host a party that your birthday boy or girl will never forget. Party packages include: use of the party room for 90 minutes, party invitations, one hour of planned activities, set-up and clean-up, thank you cards, a personalized gift for the birthday child, and paper products and utensils. CK’s staff promises to bring the same enthusiasm and at-tentiveness to birthday celebrations as they do to helping you find the perfect gift in their stores.

For more details on Creative Kidstuff events, visit the store at: 1665 West End Blvd, St. Louis Park, call (952) 540-0022 or visit www.creativekidstuff.com and click on “Fun Events.”


parmida Home1682 West End Blvd., St. Louis Park

We host one to two parties per month. Some example party themes include: Wine & Design and Ladies Night Out. We also get companies that like to host their meetings in our store as well.

How many people are required for a shopping party?We can host one to 285 people.

What do you offer at these parties? We do wine tastings and sampling of our gourmet food, teas and coffees. We also have restaurants that help with our events.

Is there a minimum purchase required? No minimum purchase but there is a $10 cover charge.

How does someone book a party? Call a store manager (store opening in May 2012). They would be happy to help.

How far in advance must someone book a party? One to two months in advance.

Do you offer food/drinks at the parties?Yes, gourmet foods, teas and coffees.

Why would someone want to host a private shopping party at parmida Home?Parmida Home is a beautiful furniture and everyday living retail store with an amazing atmosphere. Nobody will leave empty handed because we have something for everyone.


Dharma

Dharma




PANTONE:7469


DHARMA LOGOS


952.345.1953Book appointments online:www.yogacentermpls.com

Build Your Family

Naturally

Jennifer JohnsonL.Ac., MAOM

Trying to get pregnant?Recent medical research has shown that

acupuncture can improve the outcome of IUI and IVF cycles. Whether you are trying to get pregnant on your own or if you are using

Assisted Reproduction Technology (ART), acupuncture and/or Chinese herbs can help increase your chances of getting pregnant

and can also help prevent miscarriage.

Acupuncture helps:• Regulate hormones and ovulation

• Increase egg quality• Improve chances of implantation

Contact Jennifer Johnson at Dharma Wellness & Spa to discuss how acupuncture

can help with your fertility at [email protected];

or schedule an appointment online at yogacentermpls.com.

grand opening special— free whitening for life!�

Schedule your cleaning to find out how. some restrictions may apply.

Michael Perpich, D.D.S.Family and cosmetic dentistry

convenient hours—early mornings, evenings & saturday appointments Melissa Naidyhorski, D.D.S.

7415 Wayzata Blvd., Suite 201, St. Louis Park, MN 55426 – office: 952-334-3304 – www.tranquilitydentalmn.com





















Parmida Home has chosen the West End for their newest location. The lifestyle store is for those who have lavishly furnished homes and for people who want their home to be an entertaining destination. The store features settings of luxury seating for relaxing or entertaining along with dining room tables laden with dinnerware, stemware and flatware that appeal to tastes from casual to elegant. The owners of Parmida Home have combined fine home furnishings with a premium gift store, offering not only home accents but also bath and body collections, candles, gourmet coffees and teas, picnic baskets and wine and cheese accessories.

Opened in 2010 in Texas, 12 Parmida Home stores have opened in the past two years, with Minnesota being the latest and more locations planned in the future.

The store offers luxury home furnishing for the sociable epicenters of your home. Designer furniture from Palecek, Dinec and Uttermost offer something for every taste, plus the Palecek & Dinec lines of furniture are almost completely customizable, making them a perfect fit for any taste. Distinctive outdoor furniture is durable and holds up against the elements.

The luxury does not end at the furniture. Parmida offers tabletops for every aspect of entertaining. The highlight of the tabletop selection is the collectable dinnerware selections. The retailer carries such brands as

Spode, Gracious Goods and Casafina. These dinnerware collections are highly sought after and can cost over $2,000 for an eight person complete place setting. In addition to these collections, there are many price points and types of dinnerware, serve ware and flatware collections that range from $60 for a four person place setting, to individually sold themed collection in which to design the picture-perfect tabletop.

When it comes to entertaining and social engagements, Parmida Home is a one-stop shop for both the hostess and guest. Make sure your party is dressed to the nines and all details are in place with Parmida Home’s wine and cheese accessories. From high-heeled wine bottle displays to cheese cutting boards, Parmida Home offers hostess gifts sure to be treasured. Plus, such gifts as the expertly crafted Parmida Gourmet Coffee are sure to make any hostess happy.

If you’re looking to update your home, but are unsure of where to go with your home décor, Parmida Home is full of vignettes of design spaces to help give you ideas. Designing a home can be difficult for first-timers or a homeowner of 30 years, so step out of your comfort zone and let Parmida Home show you how beautiful, sociable and comfortable they can make your home. Let your imagination run wild.

Parmida Home is a one-stop shop and a perfect fit for those looking for the ultimate in home luxury.

Parmida Home offers a destination for

our favorites from Parmida HomeFrom furniture to gifts, these products caught our eye

Palecek Wall artThis statement piece is hand painted, carved wood inspired by the African Baobab tree.

Heirloom FurniturePalecek furniture is customizable down to fabric, feel and stain on the wood, and is built to last many decades, and suitable for contract use.

DinnerWareThe Gracious Goods collection exudes classic old world charm in every piece of this handcrafted serve and dinnerware.

tea ForteDiscover the 100-

plus varieties of gourmet coffees &

teas, such as Tea Forte’s premium

teas for tea lovers.

caren originalsSoothes and relaxes with light, clean and fresh fragrances. Made in America, and with each purchase a donation is made to the Breast Cancer Awareness Foundation.


the texas-based retailer opens at the shops at West end in may

Luxurious LifestyLe

Home décor

By Sarah Howard


Hours: Monday - Saturday 10:00 am - 5:00 pmHwy 7 (Cty Rd 25) • St. Louis Park, MN 55416 • 952-924-9672

www.nordicware.com

Factory Store

Nordic Ware Factory Storesave on specialty bakeware & cookware

for all occasions

sponsored by

Join us on a family-friendly, 5K run, walk or roll and the “Kids Almost-a-Mile” run or walk.Both courses travel along paved city trails and around lakes before fi nishing in Wolfe Park.

5K registrants receive a technical running

shirt and goodie bag.

Proceeds support Teens Alone, a non-profi t providing free and confi dential counseling and crisis services for teens and their parents.

SATURDAY JUNE 16Run FOR or WITH your DAD!

almost-a-mile: $5 per child5k run/Walk: $20 in advance, $25 on day of raceRegistration ends at 7:45 a.m. on race day

REGIstER At: www.stlouispark.orgor visit nutrisHoP at The Shops at West End to complete a registration form.

Nutrishop registrants receive an extra free entry for the iPod drawing and a chance to win a $50 Nutrishop gift card.

Discover how to transform your style by a� ending an Image Studio™ at � e Shops at West End:

BOXED

LUNCH AND

BEVERAGE

INCLUDED!

Register at: fabuliss.com/packages/presentations-workshops

WHAT DOES YOUR IMAGE SAY?Put-together, Effortless, Successful

Closets, Personal Shopping,Makeovers & Presentations

Fabuliss.com

Location: � e Shops at West End Community Room

( � rst � oor of ICON � eatre complex)

Sasha Westin, Personal Style Concierge

Decode the Dresscode

Wednesday, May 2, 11:45 a.m. -1:00 p.m. $25 per person

Social Events


Nothing says summer quite like the smell of a good barbecue wafting from your neighbor’s backyard. And whether you’re making a quick meal for the family or hosting your own deck shindig, The Shops at West End retailers are here to help.

If you’re a bit clueless as to what meat cuts are best for grilling or how to tell when meat is done, the answers come in a surprising place. At Creative Kidstuff (yes! A children’s store!) a hidden gem for grillers can be found: the America’s Test Kitchen Family Cookbook. The book offers hundreds of recipes to be used for side dishes, plus there’s a whole section about meat, including an illustrated guide and tips for knowing when meat is done. It’s an easy-to-use guide with all of the answers.

So, once you know what kind of meat you’d like to cook (and how to cook it), it’s time find your meat. And with grilling, you’ve got to start with high-quality meat. omaha steaks offers every cut of beef a griller could want: filet mignon, strip steak, ribeye, top sirloin and flat iron steak. Grill favorites like chicken, burgers, brats and franks are popular at this meat outlet. Plus, more unique options like veal and pork are also available.

By Sarah Howard

Time To Break ouT The

WiTh The Warmer WeaTher of spring comes a season all iTs oWn... grilling season!

Grill Rainbow offers a variety of meats perfect for grilling. Their meat department only uses USDA Black Angus Beef. Plus, the meat counter offers easy-to-use options, such as pre-made kebabs. The meal-on-a-stick options include chicken, beef and beef burgundy shish kebabs for $6.99 per pound.

Rainbow’s meat counter also offers some unique brat options, perfect for baseball season. Their regular brats, chicken brats, cheddar brats and jalapeno and cheddar cheese brats offer something for everyone and come in at just $4.99 per pound.

Now that you have your meat for grilling, it’s time to season. Omaha Steaks offers flavorful rubs and seasonings for steak. Rainbow’s spice section carries the line of McCormick Recipe Inspirations with pre-made combinations of spices. Plus, Rainbow carries McCormick’s Grill Mates line of spices, specifically concocted to season meat for the grill. And the line offers a bevy of choices for pork, chicken and steak including Montreal Steak, Smokehouse Variety, Steakhouse Onion Burger, Fiery Five Pepper and Barbecue. And for around $3 per spice, it’s worth exploring beyond the typical salt and pepper.

If you’re hosting a backyard shindig, you may be looking for decorative options to impress your guests. Anthropologie offers some of the cutest dish and glass options around, many handmade and uniquely crafted. Plus, the chic store offers adorable hot pads (in both square and hand shapes) for $12 to $14, many of which come with matching aprons.

And with all of the action the grill is getting, it’s important to keep it clean. Rainbow offers a top-notch grill cleaner in its Roundy’s brand All Purpose Barbecue & Grill Cleaner ($3.99). Plus, Rainbow carries Carbona 2 in 1 Oven Rack and Grill Cleaner ($6.29). This new product has Good Housekeeping’s VIP seal of approval and is designed for heavy-duty grill cleaning.


Time To Break ouT The

melby shares his tried-and-true recipes to create the perfect meat

The all-for-one

this recipe works best on steaks, but works on burgers and other meats as well:

4 oz. Lawry’s Seasoning 1/2 oz. white pepper 1/2 oz. black pepper 1 t. onion powder 1 t. garlic powder

this marinade is great for flank steak, but works for all cuts:

1/3 c. soy sauce 1/2 c. olive oil 1/3 c. lemon juice 1/4 c. Worcestershire 1 1/2 T. garlic powder 3 T. dried basil 1 1/2 T. dried parsley flakes 1 t. white pepper 1/4 t. hot pepper sauce 1 t. minced garlic

meaT, marinades and seasonings

Kyle Melby, the chef at Toby Keith’s I Love This Bar & Grill, offers up his best grilling tips to be sure your meat turns out perfect every time.

grilling Tips from a pro

Make sure your grill grates are always cleaned to prevent meats from sticking while cooking.

1

Have a hot grill before putting any meat on the grill (400 degrees is good), and be sure to oil down the grates before use.

2

Try using flavored charcoal like hickory or add wood chips of your choice, soaked in water to make sure they burn longer.

3

Always season your meat on both sides, and don’t be afraid to add a significant amount since some will fall off and the rest will infuse into the meat during cooking.

4

Do not play with your food while it’s cooking! Let the meat cook and try to only touch it when turning or flipping it.

5


craveWorThy chicken crave culinary director Jim kyndberg shares his recipe for Beer can chicken.

INGREDIENTS 1 (3-1/2 pound) whole chicken 2 T. olive oil 2 T. kosher salt 1 t. freshly ground black pepper 3 T. of your favorite dry spice rub 1 12 oz. can beer Sprigs fresh rosemary and thyme Lemon cut into small enough pieces to fit into beer can

DIRECTIONS Prepare coals for grill in charcoal starter chimney. Once coals are completely covered in gray ash carefully dump on bottom grate of grill and stack neatly in a pile on one side of grill. Place lid on grill and adjust dampener to open halfway.

Remove neck and giblets from chicken and discard. Rinse chicken inside and out, and pat dry with paper towels. Rub chicken lightly with oil, then rub inside and out with salt, pepper and dry rub. Set aside.

Open beer and drink half. If you are not 21 please skip this step. Add fresh rosemary, thyme and lemon pieces into beer and place can on a solid surface. Grabbing a chicken leg in each hand, plunk the bird cavity over the beer can. Transfer the bird-on-a-can to your grill and place in the center of the grate, balancing the bird on its two legs and the can like a tripod.

Cook the chicken over medium-high, indirect heat (i.e. no coals or burners on directly under the bird), with the grill cover on, for approximately 1-1/4 hours or until the internal temperature registers 165 degrees (F) in the breast area and 180 degrees (F) in the thigh, or until the thigh juice runs clear when stabbed with a sharp knife. Remove from grill and let rest for 10 minutes before carving.

executive chef J.P. samuelson shares a recipe for the grilled beef ribeye with fingerling potatoes, caramelized red onions, arugula and balsamic vinaigrette. get ready to wow your guests.

INGREDIENTS 6 10-oz. beef ribeyes 1/2 pound baby mixed greens 2 caramelized red onions 3 oz. balsamic vinaigrette freshly ground sea salt freshly ground black pepper 2-3 oz. extra virgin olive oil

PREPARATION Begin by either pre-heating a cast iron pan over a low flame or starting a grill. Season the beef with the salt and pepper. Brush beef with olive oil and place on the hottest part of grill or pan. Cook approximately 8-10 minutes for a medium-rare steak. When finished, let the beef rest on a plate for 2-3 minutes at a minimum. Dress the beef lightly with the balsamic vinaigrette.

PRESENTATION To serve, place potato in the middle of the plate or platter topped with the caramelized onions. Dress the arugula in the remaining vinaigrette. Season to taste and arrange the mixed greens around the onions. Place the beef on top of the onions, pour the liquid on the plate over the beef and serve immediately.

caramelized red onions

INGREDIENTS 2 red onions sliced in 1/2 inch-thick rings 1 t. sugar 1 t. salt 1 T. extra virgin olive oil 1 T. sherry vinegar

PREPARATION Marinate the red onions with sugar and salt in a non-reactive bowl. Let stand five minutes and then cover with the olive oil and sherry vinegar. After the onions have marinated 30 minutes, grill them on both sides or sear them in a very hot cast iron pan. Finish roasting the onions in a 350 degree oven for 15-20 minutes. Set aside and hold at room temperature or refrigerate for later.

Balsamic vinaigrette

INGREDIENTS 2 c. balsamic vinegar 2 c. grapeseed oil 2 1/2 c. extra-virgin olive oil 4 diced shallots 1/4 c. freshly diced herbs (thyme,

rosemary and Italian parsley) 2 T. sugar 2 t. sea salt

PREPARATION Place the shallots in non-reactive mixing bowl and add the salt and sugar. Let stand for 5 minutes and then add the balsamic vinegar. Once the sugar is dissolved slowly whisk in all of the oils. Add the chopped herbs and place in a sealed container. Will last up to two weeks in the refrigerator. Best if allowed to sit overnight.

sopranos shares a recipe

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The Shops at West End Compass Spring 2012

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Transcript of The Shops at West End Compass Spring 2012