The Shopper TV Network
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Transcript of The Shopper TV Network
Traditional advertising channels are no longer effective.
Consumers are spending most of their time outside of the home.
Current economic conditions are causing the consumer to be more discriminating as to how, what and why they buy.
• 70% + shoppers make purchasing decisions in the store1
• Messages delivered to consumer at the right time and right place
• Numerous industry studies show sales uplift from 19% to 145%
1 Point-Of-Purchase Advertising Institute
• Enhance customer satisfaction
• Better equipping the sales person with product knowledge
• Reduce costs of traditional signage
• 30% viewers reported making an unplanned purchase
• More than 75% of retail video viewers find the screens helpful
• Over half of retail video viewers think more stores should install displays