The shift to inbound - bcitma - Jan 18,14 slide share
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… W H Y W O N ’ T Y O U A N S W E R M Y C A L L ?T H E S H I F T F R O M O U T B O U N D T O I N B O U N D
@ I A N _ C R U I C K S H A N K I A N C R U I C K S H A N K
T H E R E W A S A T I M E …O U T B O U N D
A T I M E W H E N T H I S W O R K E D …
O U T B O U N D
A N D T H I S …
O U T B O U N D
… E V E N T H I S
O U T B O U N D
C O N S U M E R S A R E I N C O N T R O LB U T T I M E S H A V E C H A N G E D …
W E N E E D A S H I F T I N H O W W E C O N N E C T
E N T E R I N B O U N DN O W W E N E E D T O A T T R A C T
C R E AT E C O N T E N T P E O P L E L O V E
A T T R A C T
L O T S O F C O N T E N T
A T T R A C T
O P T I M I Z E T H AT C O N T E N T
A T T R A C T
P R O M O T E I T
A T T R A C T
A N D B T W - AW E S O M E C O N T E N T S P R E A D S FA S T E R
L I S T E N T O Y O U R C U S T O M E R
P E R S O N A L I Z E
W H AT D O T H E Y L I K E
P E R S O N A L I Z E
G I V E T H E M M O R E O F W H AT T H E Y L I K E
P E R S O N A L I Z E
W H AT D O T H E Y H AV E I N C O M M O NS E G M E N T
W H AT D O T H E Y L I K E
• Content
• Social Media Interest
• Page Visits
• Purchase History
• Webinars (B2B)
N O W G I V E I T T O T H E M
• Personalize Site
• Personalize Email
• Offer the right products
• Give the right incentive
S H O W F O R T H E M S E LV E S T H E R E S U LT S
S P E E D S H I F T M E D I A
So how are we using it…
Q U E S T I O N S
@ I A N _ C R U I C K S H A N K C A . L I N K E D I N . C O M / I N / I A N C R U I C K S H A N K
I A N C R U I C K S H A N K