The Seven C’s of The Seven C’s of CommunicationCommunication

By: Farooq Bilal.By: Farooq Bilal.

The Seven C’s of CommunicationThe Seven C’s of Communication

What is 7Cs?What is 7Cs?

The Seven C’s of CommunicationThe Seven C’s of Communication

7 Principles of effective 7 Principles of effective communicationcommunication..

1.1. CompletenessCompleteness

2.2. ConcisenessConciseness

3.3. ConsiderationConsideration

4.4. ConcretenessConcreteness

5.5. ClarityClarity

6.6. CourtesyCourtesy

7.7. CorrectnessCorrectness

The Seven C’s of CommunicationThe Seven C’s of Communication

7 C’s Can Be Applied for both7 C’s Can Be Applied for both

OralOral WritingWriting

The Seven C’s of CommunicationThe Seven C’s of Communication

1.Completeness1.Completeness

Provide all necessary information.Provide all necessary information. Answer all questions asked.Answer all questions asked. Give something extra, when desirable.Give something extra, when desirable.

The Seven C’s of CommunicationThe Seven C’s of Communication

Provide all necessary information.Provide all necessary information.

>.>. Accurate understanding.Accurate understanding.

>.>. W questions are useful. W questions are useful.

1.Completeness

The Seven C’s of CommunicationThe Seven C’s of Communication

Answer all Questions asked.Answer all Questions asked.

>. >. Replying inquiryReplying inquiry..

>. >. List the needed detailsList the needed details..

1.Completeness

The Seven C’s of CommunicationThe Seven C’s of Communication

Give something extra, when Give something extra, when

desirable.desirable.

>. >. Answer in extraordinary way.Answer in extraordinary way.

1.Completeness

The Seven C’s of CommunicationThe Seven C’s of Communication

2. Conciseness.2. Conciseness.

Wipe out wordy expression.Wipe out wordy expression. Add only relevant information.Add only relevant information. Avoid unnecessary repetition.Avoid unnecessary repetition.

The Seven C’s of CommunicationThe Seven C’s of Communication

Wipe out wordy expression.Wipe out wordy expression.>.>. Using Single-words instead of too long.Using Single-words instead of too long.

>.>. Bullet your words Bullet your words

2.Conciseness.2.Conciseness.

The Seven C’s of CommunicationThe Seven C’s of Communication

For Example;For Example;

2.Conciseness.2.Conciseness.

Due to the fact that In due course

At this time

Few in number

On a weekly basis

In spite of the fact that

Until such time as

Meet together

Because

Soon

Now

Few

Weekly

Although

Until

Meet

The Seven C’s of CommunicationThe Seven C’s of Communication

Add only relevant information.Add only relevant information.

>.>. Stick to the point.Stick to the point.

>.>. Delete irrelevant statements. Delete irrelevant statements.

>.>. Avoid long introduction and Avoid long introduction and Unnecessary explanations Unnecessary explanations

>.>. Talk to the point Talk to the point

2.Conciseness.2.Conciseness.

The Seven C’s of CommunicationThe Seven C’s of Communication

Avoid unnecessary repetition.Avoid unnecessary repetition.

>.>. Do not repeat the words or ideas Do not repeat the words or ideas unnecessary.unnecessary.

2.Conciseness.2.Conciseness.

The Seven C’s of CommunicationThe Seven C’s of Communication

3.Consideration.3.Consideration.

Focus on “you” instead of “I” and Focus on “you” instead of “I” and “we”.“we”.

Show audience interest in the receiver. Show audience interest in the receiver. Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.

The Seven C’s of CommunicationThe Seven C’s of Communication

Focus on “you” instead of “I” and “we”.Focus on “you” instead of “I” and “we”.

>.>. Creating a YOU attitude.Creating a YOU attitude.

>.>. Assume you know people needs. Assume you know people needs. >. >. Do not use YOU in insensitive cases. Do not use YOU in insensitive cases.

3.Consideration.3.Consideration.

The Seven C’s of CommunicationThe Seven C’s of Communication

Show audience interest in the receiver. Show audience interest in the receiver.

>.>. Talk about receiver benefits. Talk about receiver benefits.

3.Consideration.3.Consideration.

The Seven C’s of CommunicationThe Seven C’s of Communication

Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.

>.>. Be Optimistic.Be Optimistic.

3.Consideration.3.Consideration.

Favorably

Happy

Help

Generous

Pleasure

Loyal

Thanks

Unfavorable

Unhappy

Hopeless

Reject

Trouble

Unfair

Regret

The Seven C’s of CommunicationThe Seven C’s of Communication

4.Concreteness.4.Concreteness.

Use specific facts & figures.Use specific facts & figures. Put actions in your verbs.Put actions in your verbs. Choose vivid, image-building words.Choose vivid, image-building words.

The Seven C’s of CommunicationThe Seven C’s of Communication

Use specific facts & figures.Use specific facts & figures.

>.>. Use precise statements instead of vague Use precise statements instead of vague words.words.

Instead of writing;Instead of writing;

4.Concreteness.4.Concreteness.

Student GMAT scores are higher

In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.

It should be written;

The Seven C’s of CommunicationThe Seven C’s of Communication

Use specific facts & figures.Use specific facts & figures.

>.>. Some Vague words.Some Vague words.

SlightlySlightly

SmallSmall

SoonSoon

A fewA few

AlmostAlmost

SeveralSeveral

4.Concreteness.4.Concreteness.

The Seven C’s of CommunicationThe Seven C’s of Communication

Put actions in your verbs.Put actions in your verbs.

>.>. Use active voice.Use active voice.

>.>. Use action in verbs, Not in nouns.Use action in verbs, Not in nouns.

4.Concreteness.4.Concreteness.

The Seven C’s of CommunicationThe Seven C’s of Communication

Choose vivid, image-building words.Choose vivid, image-building words.

>.>. Use impressive and appealing worlds.Use impressive and appealing worlds.

4.Concreteness.4.Concreteness.

The Seven C’s of CommunicationThe Seven C’s of Communication

5.Clarity.5.Clarity.

Choose Precise, concrete and familiar Choose Precise, concrete and familiar words.words.

Construct effective sentences and Construct effective sentences and paragraphs.paragraphs.

The Seven C’s of CommunicationThe Seven C’s of Communication

Choose Precise, concrete and familiar Choose Precise, concrete and familiar

words.words.

>.>. Use Simple & famous words.Use Simple & famous words.

>. >. Write your purpose clearly.Write your purpose clearly.

5.Clarity.5.Clarity.

The Seven C’s of CommunicationThe Seven C’s of Communication

Familiar WordsFamiliar Words

5.Clarity.5.Clarity.

About

After

Home

For example

Pay

Invoice

Cirea (L)

Subsequent

Domicile

E.g.

Remuneration

Statement of payment

Pretentious WordsPretentious Words

The Seven C’s of CommunicationThe Seven C’s of Communication

Construct effective sentences and Construct effective sentences and

paragraphs.paragraphs.

>.>. Length. (Sentence <40 words)Length. (Sentence <40 words)

>. >. Unity. (One main idea in one paragraph)Unity. (One main idea in one paragraph)

>. >. Coherence. ( Say clearly)Coherence. ( Say clearly)

>. >. Emphasis. (Choose correct sentence to Emphasis. (Choose correct sentence to focus on it.focus on it.

5.Clarity.5.Clarity.

The Seven C’s of CommunicationThe Seven C’s of Communication

6.Courtesy.6.Courtesy.

Be sincerely tactful, thoughtful and Be sincerely tactful, thoughtful and appreciative.appreciative.

Use expression that show respect.Use expression that show respect. Use nondiscriminatory expressions.Use nondiscriminatory expressions.

The Seven C’s of CommunicationThe Seven C’s of Communication

Tactless, BluntTactless, Blunt

6.Courtesy.6.Courtesy.

Be sincerely tactful, thoughtful and appreciative

Stupid letter; I cant understand any of it.

Its my understanding……

More Tactful More Tactful

The Seven C’s of CommunicationThe Seven C’s of Communication

6.Courtesy.6.Courtesy.

Use expression that show respect.

>. >. Avoid irritating expressions.Avoid irritating expressions.

>.>.Avoid using questionable humor.Avoid using questionable humor.

The Seven C’s of CommunicationThe Seven C’s of Communication

6.Courtesy.6.Courtesy.

Use nondiscriminatory expressions.

>. >. Use language for all kind of people.Use language for all kind of people.

The Seven C’s of CommunicationThe Seven C’s of Communication

7.Correctness.7.Correctness.

Use the right level of language.Use the right level of language.

Check the accuracy of figures, facts Check the accuracy of figures, facts and words.and words.

The Seven C’s of CommunicationThe Seven C’s of Communication

More FormalMore Formal

7.Correctness.7.Correctness.

Use the right level of language.

Participate

Procure

Endeavor

Ascertain

utilize

Join

Get

Try

Find out

Use

Less FormalLess Formal

The Seven C’s of CommunicationThe Seven C’s of Communication

7.Correctness.7.Correctness.

Check the accuracy of figures, facts and words.

>. >. Verify your numerical data.Verify your numerical data. >. >. Double check your totals.Double check your totals. >. >. Ask someone else to read you Ask someone else to read you message.message.

Thanks.Thanks.