The SEO dilemmaWil Reynolds - @wilreynolds

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@wilreynolds

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The SEO dilemma

@wilreynolds

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What Google says will work

What ACTUALLY works

The SEO dilemma

@wilreynolds

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Honest Conversation

@wilreynolds

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NOT 1 quality link here!

RISKY@wilreynolds

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WORKS

@wilreynolds

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Crossing the SEO chasm

@wilreynolds

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CRAPOLAHOLY GRAIL

COMMUNITY

RELATIONSHIPS

INBOUND MARKETING

DIRECTORIES

ASSETS

HACKED SITES

ARTICLE DIRECTORIES

FAKE SOCIAL VOTES

@wilreynolds

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BOSSES, No more!!!

@wilreynolds

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This guy can get you 1000 links, get a new job

&leave you with a

banned site

@wilreynolds

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TODAY we commit to building the bridge

@wilreynolds

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Starts w/ content

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How are you currently

doing?

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B2B

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How quick is your “fall

off”?

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How well do you blanket

your industry?

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http://bit.ly/rank-checker-seobook

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Opportunity right under your

nose

@wilreynolds

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What do you expect to SEE??

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50

00

W

ord

s

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Fails the“did you know”

test

@wilreynolds

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EASY!@wilreynolds

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Remember these?@wilreynolds

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Halloween Costume Client

@wilreynolds

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Forcing the mommy blogger segment

@wilreynolds

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Giveaway costumes and get a link

BORING!!!!

@wilreynolds

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How to create zombie makeup DIY

Curated hairstyles 20’s, 50’s, 70’s etc.

@wilreynolds

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Build content to help people!!

@wilreynolds

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Linkbait vs Content

@wilreynolds

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Survives the apocalypse

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Keeping your kids safe

this Halloween?

@wilreynolds

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People don’t know how to use the date

filter in Google

@wilreynolds

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Back to Google Suggest

@wilreynolds

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How to throw the ultimate

MAD MEN party

@wilreynolds

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No section on dress?

@wilreynolds

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“Menu” vs “Food”“What to wear” vs

“Dress”

@wilreynolds

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B2B don’t be salesy“that content won’t

sell”

@wilreynolds

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“I want our content strategy to be driven

by researching SEO content gaps”

-VP Marketing

@wilreynolds

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Building your bridge – Leverage community

@wilreynolds

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www.followerwonk.com

@wilreynolds

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@wilreynolds

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Recent Tweeters Only

@wilreynolds

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Writers

@wilreynolds

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OUTCOME

@wilreynolds

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TechCrunch

@wilreynolds

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RWW

@wilreynolds

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For G+ look more at the display than the

data source

@wilreynolds

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Google wanted to show reviews

@wilreynolds

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So long yelp – we got our own

@wilreynolds

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Google+ is a wasteland@wilreynolds

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Google+ to Twitter firehose

Google buys twitter??

Foursquare?

@wilreynolds

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Social impact on search is not going

away, that we know.

@wilreynolds

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What are you doing to help

people?

@wilreynolds

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How are YOU going to add value in your

community?

@wilreynolds

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App for that

@wilreynolds

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INBOXq.com

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Hootsuite?

@wilreynolds

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Integration FTW!

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Go right to Twitter…

@wilreynolds

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http://bit.ly/content-ideas1

@seogadget tool = more ways to help

@wilreynolds

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Notout linkout blog

out funnythem

OUT HELP!@wilreynolds

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Lets get nerdy

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Repeat from last year

Excel, VLOOKUP, SEOMOZ + Export.ly

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Who is following you but not

linking?

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Take your followers from Followerwonk,

links from SEOmoz in excel

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VLOOKUPWho is following

me but not linking

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GA Certified company!!

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Build a target list

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ITTT to know when you can

help them

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If [person x] says the word “philadelphia”send me a text

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Topsy.com

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Let’s Start BUILDING our bridge

@seerinteractive

@wilreynolds