The selfie in-store by Headoo
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The in-store selfie platform
description
Boost your customer relationship strategy thanks to Headoo
Transcript of The selfie in-store by Headoo
The in-store selfie platform
45% of items tried in-store are never purchased !Retailers don’t know 70% of shoppers going out of their store !40% of collected emails in-store never reach their recipient
Today
1 shopper out of 5 makes a selfie in-store while trying a product
Customers are more and more connected, informed and demanding. !At the same time, photo-sharing has never been so actual.
!How to speak to these customers ? !
discover
Today
the selfie-platform
Before Now
Headoo’s proposition
Posts on social media via the platform
Photo/video capture and email collection of the user
Reception on the Headoo platform
Trackingand MIS statistics
5
Technology
notification email
Co-created and exclusive content gallery
Headoo is a Picture Marketing platform that enables to catch real life memorable moments and to connect them instantaneously to the digital world
Engage in a one-to-one relationship
In-store tablets !
easy to install, plug and play
Stand Alone Booths
autonomous and customisable
Connected photo-booths !
photo or video animation
Smartphones !!!operations with several
participants and/or happening in different places
CRM
e-commercesocial media
unique platform
Boost your marketing tools
e-commercesocial media
Unique platform
CRM
Physical user experience
1 2 3
Take a picture Receive an email with a link to access your
photo on the platform
Enter your email
Picture Marketing Platform
Téléchargez votre photo
www.votrenomdedomaine.com
YOUR LOGO
YOUR LOGO
Generation of content
- Sending by
Social Networks
- Headoo
Dashboard
Rich Content & viral
marketingResponsive
DesignNatural
PublicationsTracking
of digital impactNo frictionCompletely personalised
Private & secured access
Features of the platform
Emotional experience
Let your customers live a fun experience and offer a creative content (photo, video, gif) by customising it with your logo, using a specific shape or by applying filters ! !
Create an emotional link : thanks to you, your customers lived an entertaining moment and can get a visual reminder of it directly on their smartphone (or any other device).
Headoo’s difference? !Simplicity !
Your customers just need an email to participate. !You don’t have to develop expensive apps, hardly integrable, and providing in the end a low adoption rate
because it is too intruding for the user.
High adoption rate
immediate reception
✓ no app✓no download
✓ no login
A first one-to-one point of contact
Customise the email sent to the recipient with your own text and by sending it on your name. !The recipient will be redirected to your Headoo platform, in a personal and secure environment.
The photo can be seen only by the user until he decides to share it on social networks
Private and secured access
Brand content
Customise the platform with your URL, logos, watermarking, banners (images, e-coupons)
Similarly, personalise the messages shared on the social networks with the pictures. !Entirely developed in responsive design, the Headoo platform
is a great addition to your digital communication.
http://lacoste.com/fr/photo/108
Brand content - exampleshttp://headoo.com/fr/photo/108 http://morgan.com/fr/photo/109
http://headoo.com/fr/photo/100http://peugeot.com/fr/photo/100
Brand content - dynamic display
Show personalised content depending on your clients coupons linked with the item tried, business card of the sales person, map with the nearest point of sale…
Meet your customer to build lasting relationships with them !
Collect emails of your customers in your point of sale.
They will give you active and valid email addresses as they want to get their photos.
Enrich your customer database too, by integrating customisable opt-ins when the customer is redirected to the platform : collect relevant data (age, zip code, feedback and comments…)
Smart data collection
CRM
✓ Opt-in
✓ acquisition ✓engagement ✓ traffic ✓ online catalogue
Exclusive and re-usable picture database
You lack of images to communicate on your website or fan page?
Use the opt-in and ask your users for the rights to integrate their images in your communication tools
Enjoy your new picture database without legal issues !
sharing made by 70% of recipients
on average
Your customer Your customer’s friends
Let your customers become your brand ambassadors as they spread a positive digital word-of-mouth !
They share spontaneously on their own timelines on social media a link to access to their content. This creates online and offline traffic.
A native and viral communication
✓Respect of the Image rights
Social shopping
When the content is related to a product, its sharing on social medias creates a real social recommendation and creates traffic to your point of sale.
70% of customers
trust their friends recommendations when 10% trust advertisement according to a Forrester report.
GamificationCreate all kinds of games and contests
and discover Headoo’s platform huge potential !!Create contests with high adoption and participation rates, without bearing the costs of developing your own mobile apps ! - Highest number of likes on Facebook - Highest number of retweet - Highest number of votes for the best picture via the platform
- Possibility to live stream on big screens (DOOH)
Measure the impact of your operation on the web thanks to the Headoo dashboard : !!- number of spontaneously shared pictures - likes - comments - Facebook displays - unique views on the platform - top 10 of most shared pictures - number of clicks on the platform banners… !!Identify the most popular customers as they become your brand ambassadors !Evaluate your Return On Investment !You can include push emails : weekly summary of your statistics for you and your colleagues
MIS statistics in real time
Facebook ready Headoo’s solution complete your
Facebook strategy : fans acquisition, apps supply with
content…
Innovations
Headoo, also offers a range of innovative services to be used / combined for even more unique digital experiences
Creative Filters The users can choose to apply
some creative filters on their pictures
Live display Online photo gallery with a live
stream
Facial Recognition Your participants are automatically identified and don’t have to enter
their email
Smile Detection When a participant smiles the
photo capture is activated
Bar Codes Bar code reader integrated in the
system which allows to send content related to specific
products (vouchers)
Give meaning to your customer relationships
Know your customer
✓ create a captive and qualified customer database
✓ begin a relationship marketing campaign
✓ benefit high open rates : 98% with headoo on average against 29% usually (mailchimp email marketing benchmark)
✓ improve your customer relationships (CRM)
✓ make profit of a solution connected to your existing tools
Smart data collection
Engage your customer
Tracking
✓ get earned media : a free and positive advertising on social media
✓ gamify your operation with contests
✓ measure the digital impact of your operation and analyse your customers’ behaviour
✓ identify your key influencers
Be authentic
✓ create a unique relation with each of your customer by giving them a co-created content
✓ supply your communication tools with this authentic and engaging content
Opt-in content database
Easily !
✓ Simple and fast configuration
✓ Your customers take their photo, you don’t have to do anything more
✓ Their pictures work for you
✓ You control and measure in real time
Our customers like to have results
1560 20%customers new customers
36kunique views facebook
displays
1,2M2470posts on facebook
Aim : create word-of-mouth around a hairdresser that doesn’t have a windowshop !iPad in a photo booth to take a photo with a new haircut
Hairdresser https://www.youtube.com/watch?v=yM73102YKR4
18/0
7/20
14
Aim : improve customers’ satisfaction and begin a relationship marketing program !Connected cameras used by the salespersons when cars are delivered to the customers
Car dealership18
/07/
2014
753 177 97% 3235 38kcustomers open rate unique views facebook
displaysposts on facebook
Aim : giving the possibility to try glasses and get a visual reminder of this !iPad on a wall in the store
Optician
260 190 98% 2970 35k
18/0
7/20
14
customers open rate unique views facebook displays
posts on facebook
Fashion store http://bit.ly/1s9lpUY
Aim : animate a fashion store and collect smart data about the customers !iPad in the fitting rooms zone
1070 1690 87% 10,1k 280k
31/0
7/20
14
customers open rate unique views facebook displays
posts on facebook
Headoo won the Autobiz Internet Award 2014 in the « Client - Partner » category
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